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Business Technographics

Global Business Technographics® Mobility Survey, 2017

Surveyed Date
July 2017
Number of Respondents


Survey Topics

  • Purchase source
  • General priorities
  • Technical implications
  • Mobile technical strategy
  • Mobile apps
  • Custom mobile app development
  • Internet of things (IoT)
  • Budgets and spending

Survey Methodology

The Forrester Data Global Business Technographics Mobility Survey, 2017 was fielded between March and May 2017. This online survey included 3,378 respondents in Australia, Brazil, Canada, China, France, Germany, India, New Zealand, the UK, and the US from companies with two or more employees.

Forrester’s Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester’s Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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