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Business Technographics

Global Business Technographics® Priorities And Journey Survey, 2017

Surveyed Date
April 2017
Number of Respondents


Survey Topics

  • Technology involvement
  • Company profile
  • Technology breakout
  • Change in technology spending
  • BT versus IT
  • Priorities
  • Priority actions
  • IT priorities
  • Technology priorities
  • Technology's effect on priority actions
  • Impacts
  • Execution
  • Core content
  • Vehicle and content pairing
  • Vehicles by source
  • Purchase process role
  • Purchase source/channel

Survey Methodology

The Forrester Data Business Technographics Global Priorities And Journey Survey, 2017 was fielded between January and March 2017. This online survey included 18,277 respondents in Australia, Brazil, Canada, China, France, Germany, India, New Zealand, the UK, and the US from companies with two or more employees.

Forrester’s Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester’s Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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