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Business Technographics

Global Business Technographics® Priorities And Journey Survey, 2018

Surveyed Date
March 2018
Number of Respondents


Survey Topics

  • Technology involvement
  • Company profile
  • Technology breakout
  • Change in technology spending
  • IT Transformation Maturity Assessment
  • Priorities
  • Priority actions
  • IT priorities
  • Technology priorities
  • Industry-specific priorities
  • Impacts
  • Execution
  • Core content
  • Vehicle and content pairing
  • Vehicles by source
  • Purchase process role
  • Purchase source/channel

Survey Methodology

The Forrester Data Global Business Technographics Priorities And Journey Survey, 2018, was fielded between January and February 2018. This online survey included 20,013 respondents in Australia, Canada, China, France, Germany, India, the UK, and the US from companies with two or more employees.

Forrester Data’s Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester Data’s Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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