Skip to main content

Save or Share this Report

Business Technographics

Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2019

Surveyed Date
March 2019
Number of Respondents



  • Technology involvement
  • Budget questions
  • Company profile
  • Technology breakout and purchase details
  • Change in technology spending
  • Emerging technologies
  • IT transformation maturity assessment
  • Priorities and priority actions
  • IT and technology priorities
  • Industry-specific priorities
  • Impacts
  • Execution
  • Core content
  • Vehicle and content pairing
  • Vehicles by source
  • Purchase process role
  • Purchase source
  • Psychographics


The Forrester Analytics Global Business Technographics Priorities And Journey Survey, 2019, was fielded between January and March 2019. This online survey included 21,047 respondents in Australia, Canada, China, France, Germany, India, the UK, and the US from companies with two or more employees.

Forrester Analytics' Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester Analytics’ Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

View Dashboards