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Business Technographics

Global Business Technographics® Software Survey, 2018

Surveyed Date
December 2018
Number of Respondents


Survey Topics

  • Business priorities
  • Software strategy
  • Cloud
  • Application portfolio
  • Packaged software
  • SaaS
  • PaaS
  • Custom software development
  • Software spending
  • Purchasing

Survey Methodology

The Forrester Analytics Global Business Technographics® Software Survey, 2018, was fielded between September and November 2018. This online survey included 3,344 respondents in Australia, Canada, China, France, Germany, the UK, and the US.

Forrester Analytics’ Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester Analytics' Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time. 

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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