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Business Technographics

Forrester Analytics Global Business Technographics® Software Survey, 2019

Surveyed Date
December 2019
Number of Respondents



  • Business priorities
  • Software strategy
  • Cloud
  • Application portfolio
  • Packaged software
  • Software as a service (SaaS)
  • Platform as a service (PaaS)
  • Custom software development
  • Budgets and spending
  • Purchasing


The Forrester Analytics Global Business Technographics Software Survey, 2019, was fielded between August and October 2019. This online survey included 3,598 respondents in Australia, Canada, China, France, Germany, India, the UK, and the US from companies with two or more employees.

Forrester’s Business Technographics ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of business and technology products and services. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester Analytics' Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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