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Business Technographics

Global Business Technographics® Workforce Benchmark Survey, 2017

Surveyed Date
September 2017
Number of Respondents
16,594

Description

Survey Topics

  • Device usage
  • Device inventory
  • MMSi
  • Device preferences
  • Device ownership and BYO
  • App inventory
  • App ownership
  • App attitudes
  • Mobile wireless services
  • Workforce experience

Survey Methodology

The Forrester Data Global Business Technographics Workforce Benchmark Survey, 2017, was fielded between June and July 2017. This online survey included 16, 594 respondents in Australia, Brazil, Canada, China, France, Germany, India, New Zealand, the UK, and the US from companies with two or more employees.

Forrester Data’s Business Technographics ensures that the final survey population contains only information workers who use a connected device for work at least one hour per day. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester Data’s Business Technographics brand questions is to show usage of a brand by a specific target audience at one point in time.

Interactive Dashboards

Drawn from our Business Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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