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  • For Enterprise Architecture Professionals

    REPORT: Intelligent Content Services Will Energize Your Content Management Road Map: ECM In 2024

    Vision: The Enterprise Content Management Playbook

    May 10, 2019 Cheryl McKinnon

    Content services and modern content platforms now dominate the enterprise content management (ECM) conversation. Veteran vendors are on the defensive — consolidating, merging, and divesting. New players are winning deals with cloud-native content platforms and modern architectures. Enterprise architecture (EA) professionals must look at cloud, artificial intelligence, and cross-repository content services as they envision their future content apps. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Infrastructure & Operations Professionals

    REPORT: The State Of Chromebooks, 2019

    When The Conditions Are Right, Chromebooks Can Improve Both Customer And Employee Experience

    April 30, 2019 Andrew Hewitt, J. P. Gownder

    Eight years into their existence, Chromebooks haven't taken the enterprise market by storm — but have slowly but surely gained enterprise mindshare. I&O leaders are reassessing how Chromebooks can serve the needs of their customer and employees. This report lays out the preconditions of Chromebook adoption, describing the size, vertical industries, and software environments of companies that should consider Chromebooks. It also identifies several deal killers for which Chromebooks just aren't a good fit. This report is an update of a 2016 Forrester report on Chromebooks.

  • For Infrastructure & Operations Professionals

    REPORT: Adoption Profile: Public Cloud In Europe, Q2 2019

    European Public Cloud Innovation Continues Despite GDPR's Entrance And Reinforcement

    April 29, 2019 Lauren E. Nelson, Paul Miller

    Every enterprise in Europe is continually evolving its cloud strategy — or should be. In 2019, European infrastructure and operations (I&O) pros are tasked with critiquing the cost efficiency and productivity of their current strategies, identifying core apps that require modernization, determining their boundaries for vendor lock-in, and refining their handling of the EU's General Data Protection Regulation (GDPR). This report features European public cloud adoption data from the Forrester Analytics Global Business Technographics® Infrastructure Survey, 2018.

  • For Application Development & Delivery Professionals

    REPORT: The Future Of Machine Learning Is Unstoppable

    Advanced Level: Technology Practices For Insights-Driven Businesses

    April 25, 2019 Mike Gualtieri, Brandon Purcell, Kjell Carlsson, Ph.D.

    Machine learning (ML) is the fundamental building block of artificial intelligence (AI). It can make predictions. It can make decisions. It can recognize patterns. It scales enterprise "smarts" by learning from data to augment employees, customers, and applications with intelligence — artificial albeit. ML is not a passing trend; it is a megatrend that will transform business and society. Application development and delivery (AD&D) pros should read this report to understand Forrester's take on the future of enterprise machine learning.

  • For B2C Marketing Professionals

    REPORT: Intelligent Agents Can't Answer Commercial Voice Searches

    Alexa, Siri, Google Assistant, And Cortana Fail Our Marketing Tests

    April 24, 2019 Collin Colburn, Arleen Chien

    The notion of voice search completely upending B2C marketers' current search marketing strategies is premature. To understand today's commercial opportunities for brands across Amazon Alexa, Apple's Siri, Google Assistant, and Microsoft's Cortana, Forrester asked each intelligent agent (IA) 180 questions that spanned six industries. B2C marketers can use this report to gauge the practicality of investing in voice search today.

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