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  • For Enterprise Architecture Professionals

    REPORT: The Forrester Wave™: Cloud Hadoop/Spark Platforms, Q1 2019

    The 11 Providers That Matter Most And How They Stack Up

    February 13, 2019 Noel Yuhanna, Mike Gualtieri

    Cloud Hadoop/Spark (HARK) platforms accelerate insights by automating the storage, processing, and accessing of big data. In our 25-criterion evaluation of HARK providers, we identified the 11 most significant ones — Amazon Web Services (AWS), Cloudera, Google, Hortonworks, Huawei, MapR, Microsoft, Oracle, Qubole, Rackspace, and SAP — and researched, analyzed, and scored them. This report shows how each provider measures up and helps enterprise architecture (EA) professionals select the right one for their needs. Note: Cloudera and Hortonworks completed their planned merger on January 3, 2019, and will continue as Cloudera. This Forrester Wave reflects our evaluation of each company's independent HARK platforms prior to the completion of the merger.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Join The Progressive Web App Movement

    Apple's On Board To Help You Build A Mobile Website That Combines The Frictionlessness Of The Web With The Experience Of An App

    February 12, 2019 Ted Schadler

    Now that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart, Starbucks, and West Elm in the movement to build progressive web apps that combine the discoverability and reach of the web with the experience and engagement of an app. As a digital leader, it's your responsibility to spark a progressive web app movement at your firm to bring app-like experiences to your mobile web. This report shows you how.

  • For Application Development & Delivery Professionals

    REPORT: It's Time To Make Every Web Application A Progressive Web App

    Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App

    February 12, 2019 Michael Facemire, Ted Schadler

    The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps (PWAs), which deliver an app-like experience with the discoverability of the web. This report details what application development and delivery (AD&D) pros need to know about PWAs, in what scenarios PWAs are a better option than a native mobile app, and why it's wrong to build any new web application that's not a progressive web app.

  • For B2C Marketing Professionals

    REPORT: Forrester Analytics: Digital Marketing Tracker, Q3 2018

    ForecastView Document

    February 8, 2019 Brandon Verblow, Sanjeev Kumar

    Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q3 2018.

  • For CIO Professionals

    REPORT: New Tech: Augmented Reality, Virtual Reality, And Mixed Reality, Q1 2019

    Forrester's Landscape Overview Of 21 AR, VR, And MR Providers

    January 23, 2019 Carlton A. Doty, Annika Gunderson

    Augmented, virtual, and mixed reality (AR, VR, and MR, collectively "extended reality" or "XR") are trendy technologies that are fuel for many companies' innovation experiments. However, XR implementations are often expensive and underwhelming. Looking at successful use cases across industries, they seem very disparate at first glance. However, Forrester has identified four benefits unique to XR. This report outlines how CIOs can test their use case against these benefits to see if XR is a viable solution and gives a snapshot of XR players.

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