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  • For Application Development & Delivery Professionals

    REPORT: The Forrester New Wave™: Conversational Computing Platforms, Q2 2018

    The Seven Providers That Matter Most And How They Stack Up

    April 12, 2018 Rob Koplowitz, Michael Facemire

    In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Development-Only Public Cloud Platforms, North America, Q2 2018

    The 11 Providers That Matter Most And How They Stack Up

    April 9, 2018 John R. Rymer, Dave Bartoletti

    In our 27-criteria evaluation of development-only public cloud platform providers, we identified the 11 most important vendors — Alibaba, Amazon Web Services (AWS), CenturyLink, Google, IBM, Microsoft, Oracle, Pivotal Software, Red Hat, Salesforce, and SAP — and researched, assessed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choices.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Full-Stack Public Cloud Development Platforms, North America, Q2 2018

    The Seven Providers That Matter Most And How They Stack Up

    April 9, 2018 Dave Bartoletti, John R. Rymer

    In our 31-criteria evaluation of full-stack public cloud development platform providers, we identified the seven most important vendors — Alibaba, AWS, CenturyLink, Google, IBM, Microsoft, and Oracle — and researched, assessed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choices.

  • For B2C Marketing Professionals

    REPORT: Paid Search And SEO Shouldn't Be Your Only Discovery Tools

    Marketers Must Look Beyond Traditional Search To Capture Prospects' Attention

    February 5, 2018 Collin Colburn

    Customers discover new products and services in many ways, but marketers tend to think only of search, and only on Bing and Google. This report helps B2C marketers think through all the possible places their customers may research and how to prioritize those channels.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Search Marketing Forecast, 2017 To 2022 (US)

    ForecastView Document

    January 3, 2018 Brandon Verblow

    With half of every dollar spent on digital advertising going toward search, it remains the most crucial channel for marketers to get right. It is a maturing category, with demand for paid ads via search engines humming steadily. But when we take a peek under the hood, it becomes apparent that the gears driving this market are shifting furiously as marketers seek to reach users on a growing roster of devices. To assist marketers with this mission, our forecast includes an analysis of the shifts in US search users, volume, and spending across PCs, tablets, and mobile phones as well as spending across 12 industry verticals.

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