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  • For B2C Marketing Professionals

    REPORT: We Called It: Use Amazon Search To Ignite Product Discovery

    September 18, 2018 Collin Colburn

    Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And customers continue to diversify their overall search habits to include multiple digital touchpoints. This report will inspect what kind of search engine Amazon is and how marketers should look to promote their products for discovery on Amazon. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in an important industry development.

  • For Customer Insights Professionals

    REPORT: Deep Learning: The Start Of An AI Revolution For Customer Insights Professionals

    Continuous Improvement: The Customer Analytics Playbook

    September 6, 2018 Brandon Purcell, Mike Gualtieri, Diego Lo Giudice

    Deep learning is the start of a revolution. A revolution because it allows enterprises to create predictive models with uncanny accuracy on image, voice, and natural language data that was previously impossible to analyze. A revolution because the internet giants have all embraced it as a core part of their go-forward AI strategy. And, finally, a revolution because it has only just begun, but over the next three to five years it will disrupt customer insights (CI) pros in their mission to understand their customers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Notebook-Based Predictive Analytics And Machine Learning Solutions, Q3 2018

    The Nine Providers That Matter Most And How They Stack Up

    September 5, 2018 Kjell Carlsson, Ph.D., Mike Gualtieri

    In our 24-criteria evaluation of notebook-based predictive analytics and machine learning (PAML) solutions providers, we identified the nine most significant ones — Anaconda, Civis Analytics, Cloudera, Databricks, Domino Data Lab, Google, H2O.ai, OpenText, and Oracle — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.

  • For Application Development & Delivery Professionals

    REPORT: Deep Learning: An AI Revolution Started For Courageous Enterprises

    AD&D Pros Can Develop Applications That Can See, Understand, Talk, And Learn

    September 5, 2018 Mike Gualtieri, Diego Lo Giudice, Brandon Purcell

    Deep learning is a revolution started. A revolution because it allows enterprises to create predictive models with uncanny accuracy on previously hard-to-analyze data such as images, voice, and natural language. A revolution because the internet giants have all embraced deep learning as their go-forward AI strategy. And, finally, a revolution because it has only just begun. Once a revolution gets big enough, it disrupts. That's the opportunity for application development and delivery (AD&D) professionals who build enterprise and customer applications. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Security & Risk Professionals

    REPORT: Now Tech: Authentication Management Solutions, Q3 2018

    Forrester's Overview Of 26 Authentication Management Providers

    August 7, 2018 Andras Cser, Merritt Maxim

    You can use authentication management solutions to simplify and standardize credential processing for applications, reduce the operational costs of authentication, and improve the authentication experience by minimizing friction. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. S&R pros should use Forrester's Now Tech report to understand the value they can expect from an authentication solution provider and select vendors based on size and functionality.

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