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  • For B2C Marketing Professionals

    REPORT: Marketers: Get Ready For Augmented Reality

    Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It

    November 13, 2017 Thomas Husson

    After a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its devices and its developer kits with built-in AR potential. The result: AR will offer more opportunities than virtual reality (VR) for marketers in the next three years. This report reviews the state of the AR market and shares best practices on how to approach the technology as a marketer.

  • For Customer Insights Professionals

    REPORT: The Forrester Wave™: Web Analytics, Q4 2017

    Incumbent Vendors Lead While Newcomers Invigorate A Mature Market

    November 7, 2017 James McCormick

    In our 32-criteria evaluation of web analytics providers, we identified the seven most significant ones — Adobe, AT Internet, Cooladata, Google, IBM, Mixpanel, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

  • For Infrastructure & Operations Professionals

    REPORT: Azure Stack Sparks The Hybrid Cloud Explosion

    New Forms Of Hybrid Cloud Are About To Radically Alter The Cloud Landscape

    October 30, 2017 Richard Fichera, Lauren E. Nelson

    In practice, hybrid cloud has underdelivered on the vision of enterprise cloud transparency and fluid management of resources. The long-awaited introduction of Microsoft Azure Stack and the competitive countermoves by key competitors Amazon Web Services and Google have transformed the private cloud landscape and will trigger a new gold rush to stake out enterprise hybrid market share. I&O practitioners must understand this huge impending change on the hybrid cloud portability conversation within their larger digital transformation.

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Digital Marketing Tracker, Q2 2017

    ForecastView Document

    September 15, 2017 Brandon Verblow

    Forrester Data is introducing its Digital Marketing Tracker to give marketers and media professionals a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q2 2017.

  • For Enterprise Architecture Professionals

    REPORT: The Forrester Wave™: Insight Platforms-As-A-Service, Q3 2017

    Google's Powerful Combination Of Machine Learning, Real-Time, And Insight Application Tools Makes It A Leader

    August 2, 2017 Brian Hopkins

    In our 36-criteria evaluation of insight platform-as-a-service (PaaS) providers, we identified the eight most significant ones — 1010data, Amazon Web Services (AWS), Databricks, GoodData, Google, IBM, Microsoft, and Qubole — and researched, analyzed, and scored them. This report shows how each provider measures up and helps enterprise architecture (EA) professionals make the right choice.

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