Latest Research

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Digital Marketing Tracker, Q2 2017

    ForecastView Document

    September 15, 2017 Brandon Verblow

    Forrester Data is introducing its Digital Marketing Tracker to give marketers and media professionals a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q2 2017.

  • For Enterprise Architecture Professionals

    REPORT: The Forrester Wave™: Insight Platforms-As-A-Service, Q3 2017

    Google's Powerful Combination Of Machine Learning, Real-Time, And Insight Application Tools Makes It A Leader

    August 2, 2017 Brian Hopkins

    In our 36-criteria evaluation of insight platform-as-a-service (PaaS) providers, we identified the eight most significant ones — 1010data, Amazon Web Services (AWS), Databricks, GoodData, Google, IBM, Microsoft, and Qubole — and researched, analyzed, and scored them. This report shows how each provider measures up and helps enterprise architecture (EA) professionals make the right choice.

  • For Application Development & Delivery Professionals

    REPORT: How To Assess Which Conversational Computing Platform Is Right For You

    Amazon, Google, IBM, And Microsoft Pursue Distinct Strategies And Suit Different Use Cases

    July 27, 2017 Rob Koplowitz

    Conversational computing is rapidly moving from being a novelty to being a user interaction model that offers significant business value. Application development and delivery (AD&D) pros need to understand how to approach this radically different development and design environment. After a flurry of product announcements from Amazon, Google, IBM, and Microsoft, it is clear that although the offerings look similar, each aligns to specific evaluation criteria. Read this report to understand which platform(s) best aligns with your organization's needs and requirements.

  • For Customer Experience Professionals

    REPORT: Four Tech Giants Dominate Your Customer Experience

    Capitalize On The Influence Of Amazon, Apple, Facebook, And Google On Your Customers

    July 26, 2017 TJ Keitt

    Alphabet's Google, Amazon, Apple, and Facebook set your customers' expectations for customer experience (CX) because they hold a prominent place in people's lives. CX professionals need to understand what those expectations are and how to use the tools these tech giants provide to meet them. This report explains what the big four teach us about CX and how CX leaders can help their businesses profit from this insight.

  • For eBusiness & Channel Strategy Professionals

    REPORT: It's Cloud Go Time For Retailers

    Cloud Apps And Platforms Offer More Rewards Than Risks For Retail

    July 20, 2017 Dave Bartoletti, Anjali Yakkundi

    More than one-fifth of retailers have now moved core business applications to the cloud — a significant jump over the past three years. Often led to cloud initially by the desire to modernize commerce apps, retailers now expect a broader set of cloud benefits: infrastructure cost savings, fast and simple scaling for peak shopping periods, access to advanced analytics platforms to derive new customer insights, and tools to improve both customer and employee in-store experiences. Is the public cloud a wise long-term strategy for retailers? Read this report to understand how innovative retail digital business professionals approach the cloud today and the key risks and rewards they face when they trust the public cloud to power digital transformation.

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