Google

Online search engine Google (NASDAQ: GOOG) offers targeted search results based on a proprietary algorithm. Most revenue (from the search engine and subsidiaries YouTube and DoubleClick) is generated through sales of online advertising that is relevant to search results. Based in Mountain View, Calif., US.

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223 results in Reports

  • Google
  • For B2C Marketing Professionals

    Report:Q&A: Header Bidding — What It Is And How It Works For Publishers And Marketers

    Publishers are deploying header bidding to wrest control of the monetization of their advertising inventory. As a result, marketing leaders are enjoying unprecedented access to the highest-quality...

    • Downloads: 24
  • For Customer Insights Professionals

    Report:Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet

    Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base,...

    • Downloads: 1
  • For eBusiness & Channel Strategy Professionals

    Report:Examining The Mobile Pathways Of US Shopping Websites

    A Forrester Data Snapshot

    Smartphone owners often navigate from one mobile destination to the next in a single session. Mobile pathways analysis explores the popular destinations customers visit right before and after your...

    • Downloads: 9
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Mortgage Comparison Sites Are Here To Stay, Despite Google's Exit

    While the mortgage purchase journey is complex, with consumers using a mix of digital and human touchpoints to research and then buy mortgages, online research plays a crucial role for many. We...

    • Downloads: 121
  • For Infrastructure & Operations Professionals

    Report:Understand Public Cloud Pricing Strategies To Save Money Today And Tomorrow

    Public Cloud Pricing Isn't Simple, But Savvy Buyers Can Save Plenty

    Public cloud pricing is not as simple as many claim. Now that cloud is the preferred platform for apps that win, serve, and retain customers, adoption and spending are both up. Clients often seek...

    • Downloads: 195
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Big Data Hadoop Cloud Solutions, Q2 2016

    Elasticity, Automation, And Pay-As-You-Go Compel Enterprise Adoption Of Hadoop In The Cloud

    "We want to do Hadoop in the cloud." That's what we increasingly hear from enterprises that have successfully run on-premises Hadoop proof-of-concepts. CIOs charge their enterprise architecture (EA)...

    • Downloads: 395
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Digital Wallets

    Digital Wallets Compete For Market Share, But Consumer Adoption Will Be Slower Than You Think

    Where, with whom, and how much customers spend is a treasure trove of profitable data currently held by banks and a handful of card networks worldwide. The past few years have seen the emergence of...

    • Downloads: 451
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise File Sync And Share Platforms, Cloud Solutions, Q1 2016

    The Nine Providers That Matter Most And How They Stack Up

    In our 40-criteria evaluation of enterprise file sync and share (EFSS) cloud providers, we identified the nine most significant ones — Box, Dropbox, Google, Huddle, IBM, Intralinks, Microsoft, Thru,...

    • Downloads: 365
  • For B2C Marketing Professionals

    Report:Benchmark Your Social Marketing Efforts

    Benchmarks: The Social Marketing Playbook

    This report details avid marketers' current and planned social media usage across 11 social networks, and their satisfaction with 10 social tactics. B2C marketers should use this benchmark report to...

    • Downloads: 614
  • For Application Development & Delivery Professionals

    Report:Forrester's Guide To The 18 Digital App Platform Vendors

    This toolkit is a companion to the Forrester report "Vendor Landscape: Digital App Platforms." The graphics detail the digital application platforms of Adobe, Alibaba, Amazon, Apple, Cisco, the...

    • Downloads: 1
  • For B2C Marketing Professionals

    Report:Brief: Capture Customers With Click-To-Call

    Your customers are increasingly demanding contextually relevant experiences in their moments of need. Click-to-call ads offer a way to provide personal engagement through the facility of paid search...

    • Downloads: 116
  • For Application Development & Delivery Professionals

    Report:Developer Conferences Speed Your Transition To Modern Application Development

    Which Conferences Should Developers Attend In 2016?

    To meet their customers' growing expectations for outstanding apps, companies need top developers who keep up with rapidly evolving technology trends. Conferences expose developers to emerging...

    • Downloads: 127
  • For Customer Insights Professionals

    Report:Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

    • Downloads: 3
  • For Application Development & Delivery Professionals

    Report:Brief: 2015 Mobile App Developer Platform Preferences

    Android Extends Its Global Lead, iOS Shines In North America, And Windows Gains Ground As A Third Player

    In 2015, Android and iOS devices still capture the dominant share of mobile developers' attention. But the gap between the also-rans and at least one of these two leading mobile operating systems...

    • Downloads: 127
  • For B2C Marketing Professionals

    Report:The Forrester Wave™: Data Management Platforms, Q4 2015

    The Data Management Platforms That Matter Most And How They Stack Up

    In our 66-criteria evaluation of data management platforms (DMPs), we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider...

    • Downloads: 838
  • For Customer Insights Professionals

    Report:Master Your Customers' Mobile Pathways

    How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?

    Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now....

    • Downloads: 337
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Big Data Search And Knowledge Discovery Solutions, Q3 2015

    Data-Driven Business Imperatives Make Search More Critical Than Ever Before

    Welcome to modern enterprise search. These solutions have evolved well beyond simple keyword search to provide contextual searches that provide more relevant results and valuable knowledge that can...

    • Downloads: 514
  • For Customer Insights Professionals

    Report:Brief: Google Alphabet Will Upend Local Marketing Practices

    The Firm's Restructuring Makes Current Data Practices Obsolete

    Taken at face value, Google's recent restructuring seems like a straightforward move meant to appease Wall Street. We believe there is more at stake: the ability to compete in local markets, on local...

    • Downloads: 89
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Platforms, Partners, And Power

    Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms

    You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your...

    • Downloads: 397
  • For Enterprise Architecture Professionals

    Report:Market Overview: Database-As-A-Service

    New Business Initiatives Drive The Need For On-Demand, Self-Service Databases

    Business leaders demand next-generation applications and new insights to drive more intelligent engagement and better decisions. To get there, enterprise architects need to design an agile technical...

    • Downloads: 459
  • For Application Development & Delivery Professionals

    Report:Quick Take: Google Woos Developers With Platform Advances At Google I/O 2015

    Android Fragmentation Means Most New Features Will Have A Long Adoption Cycle

    It's the heart of the developer conference season; a time when major platform vendors like Amazon, Apple, Google, and Microsoft all compete to attract application development and delivery (AD&D) pros...

    • Downloads: 133
  • For Application Development & Delivery Professionals

    Report:The Next App Platforms Will Bridge Corporate, Consumer, Commerce, And Connected Devices

    Introducing Forrester's Digital App Platform Model For Application Development And Delivery Leaders

    To help their firms win, serve, and retain customers, application development and delivery (AD&D) professionals are creating apps spanning consumer tech, commerce platforms, and connected devices. A...

    • Downloads: 432
  • For B2C Marketing Professionals

    Report:Marketers Beware: Google's Mobile-Friendly Search Will Bury Your Mobile-Unfriendly Sites

    Don't Let This Good Crisis Go To Waste — Use It To Drive Your Mobile Mind Shift

    On April 21, 2015, Google will change its search results for smartphones. When Google's new ranking algorithm deems a site to be mobile-friendly, the site will show up higher in search results. With...

    • Downloads: 211
  • For Application Development & Delivery Professionals

    Report:Developers Beware: Google's Mobile-Friendly Search Will Bury Your Mobile-Unfriendly Sites

    Don't Let This Good Crisis Go To Waste — Use It To Drive Your Mobile Mind Shift

    On April 21, 2015, Google will change its search results for smartphones. When Google's new ranking algorithm deems a site to be mobile-friendly, the site will show up higher in search results. With...

    • Downloads: 137
  • For Enterprise Architecture Professionals

    Report:Master Business Agility With Cloud Platforms

    Three Categories Of Agility Boosters Deliver Organizational And Market Agility

    Software-as-a-service (SaaS) computing and cloud platforms have been around for more than 20 years, with faster and simpler software delivery driving adoption. Speed remains important, but speed is...

    • Downloads: 362