Google

Online search engine Google (NASDAQ: GOOG) offers targeted search results based on a proprietary algorithm. Most revenue (from the search engine and subsidiaries YouTube and DoubleClick) is generated through sales of online advertising that is relevant to search results. Based in Mountain View, Calif., US.

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30 results in Reports

  • Google
  • eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: Venture Investments Will Spur Digital Insurance Innovation

    Digital Disruption Promises New Threats And Opportunities In 2015

    Think that insurance is a sleepy industry? It's time to rethink that notion. Empowered customers, disruptive new entrants, and innovative incumbents are exploiting digital technologies to change what...

    • Downloads: 314
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Merchants Will Pick Who Wins The Digital Wallet Wars

    How To Avoid The Missteps Of Google Wallet And Square Wallet

    "If you build it they will come" . . . or so the saying goes. Unfortunately, this hasn't held true in the world of payments. Two first-movers in the digital wallet space, payments disruptors Google...

    • Downloads: 280
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2014: Marketing

    This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

    • Downloads: 541
  • For eBusiness & Channel Strategy Professionals

    Report:Why Google Bank Won't Happen

    But A Google-Powered Financial Services Hub Might

    Since 2010, Google has systematically built capabilities in areas such as digital wallets, payments, and comparison engines. These activities, as well as Google's reputation as one of the most...

    • Downloads: 348
  • For B2C Marketing Professionals

    Report:Messaging Apps: Mobile Becomes The New Face Of Social

    Messaging Apps Will Force Digital Platforms To Evolve

    You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

    • Downloads: 383
  • For B2C Marketing Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

    • Downloads: 63
  • For B2C Marketing Professionals

    Report:Understand Operational Nuances To Achieve Success With Google Product Listing Ads

    Introduced in late 2012 as a paid model, Google's Product Listing Ads (PLAs) were readily embraced by marketers of all types. Throughout the past year, spend has increased and the number of PLA...

    • Downloads: 167
  • For B2C Marketing Professionals

    Report:The Facebook Factor: US Online Youth

    Quantifying The Impact Of Social Networking Sites On Brand Interactions For US Online Youth

    It's been more than a year since Forrester published its original report on the "Facebook factor," which quantified the impact of a Facebook fan on brand interactions for US online adults, and social...

    • Downloads: 321
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Mobile Point Of Service Solutions For Retail

    Despite Rapid Adoption Of mPOS Solutions By Retailers, Business Objectives Remain Uncertain

    Over the past decade, as retail sales have shifted from physical stores to digital channels, traditional store-based retailers have been struggling to compete with the endless aisle and low prices...

    • Downloads: 973
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Technology Adoption: 2013

    A Benchmarking Guide For eBusiness Professionals

    Mobile technology for both hardware and software is experiencing a frenetic pace of change. The definition of table stakes or "being in the game" is constantly moving. eBusiness professionals have...

    • Downloads: 1177
  • For B2C Marketing Professionals

    Report:The Worldwide Tablet Forecast

    A ForecastView Report

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer and...

    • Downloads: 173
  • For B2C Marketing Professionals

    Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet

    Smartphone installed base and subscriber data in the United States. Includes data on subscribers by operating system (2011-2013 only) as well as age and income ownership demographics. Includes...

    • Downloads: 5
  • For B2C Marketing Professionals

    Report:Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (Western Europe)

    ForecastView Spreadsheet

    Smartphone installed base and subscriber data for 16 countries in Western Europe. Includes age and income ownership demographics by country as well as subscribers by operating system for selected...

    • Downloads: 9
  • For Customer Experience Professionals

    Report:Next In Tech: Indoor Positioning

    Indoor Venues Are The Next Frontier For Location-Based Services

    Location is a cornerstone of mobile experiences and enables some of the most widely used mobile apps, such as Foursquare and Yelp. Location has also become a new battleground as Apple, Google, and...

    • Downloads: 785
  • For CIO Professionals

    Report:Mobile Computing: It's All About The Ecosystem

    Competition Shifts From Devices To Ecosystems

    CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

    • Downloads: 490
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Technology Adoption

    A Benchmarking Guide For eBusiness Professionals

    Mobile technology for both hardware and software is experiencing a frenetic pace of change. What table stakes or "being in the game" means is constantly moving. eBusiness professionals have procured...

    • Downloads: 1119
  • For B2C Marketing Professionals

    Report:Mobile Apps For Marketing

    When And How Interactive Marketers Should Build Apps For Marketing Purposes

    Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

    • Downloads: 665
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Mobile Messaging

    eBusiness Professionals Must Prepare For New Messaging Paradigms

    Mobile messaging is somewhat dull today, but it is on the verge of becoming more interesting as it transitions from a nuts-and-bolts telecom model to an Internet model with rich feature sets....

    • Downloads: 711
  • For eBusiness & Channel Strategy Professionals

    Report:Why The Digital Wallet Wars Matter

    Smart, Convenient Commerce Experiences Will Win

    Digital wallets will transform the payments ecosystem. They are the subject of much discussion in 2012, as product strategists from startups, mobile operators, financial juggernauts, and giant...

    • Downloads: 1574
  • For eBusiness & Channel Strategy Professionals

    Report:Google, Amazon, Apple, And Facebook: What eBusiness Executives Need To Know For 2012

    As four of the largest and arguably most currently influential technology companies — Google, Amazon.com, Apple, and Facebook — continue to exhibit ambitious tendencies to capture...

    • Downloads: 2028
  • For B2C Marketing Professionals

    Report:Western European Mobile Forecast, 2011 To 2016

    Product Strategists In All Industries Must Contend With The Disruption Caused By Mobile

    The European mobile market will continue booming in the next five years. Forrester expects smartphone and mobile Internet penetration rates to reach 67% and 54%, respectively, by the end of 2016. To...

    • Downloads: 1172
  • For B2C Marketing Professionals

    Report:Nokia And Microsoft Tie The Smartphone Knot

    Their Market Disrupted, Both Require Differentiation To Succeed

    Nokia, its once-leading global smartphone market share declining rapidly, announced that it will shift from its own Symbian platform to Microsoft's Windows Phone platform in an attempt to regain...

    • Downloads: 443
  • For B2C Marketing Professionals

    Report:Fighting Disruptive Product Strategy: A Nokia Case Study

    The N8 Is Not A Sufficient Response To Smartphone Disruptors'

    Like many firms, Nokia has been grappling with huge threats to its business models and products from disruptive market entrants. These disruptors have familiar names: Apple and Google. Nokia's latest...

    • Downloads: 484
  • For B2C Marketing Professionals

    Report:Smartphone Platforms Need A Branding Reset

    US Consumers Have Little Clue About Their Phone's Software

    In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

    • Downloads: 749
  • For B2C Marketing Professionals

    Report:360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

    Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages cloud...

    • Downloads: 631