Online search engine Google (NASDAQ: GOOG) offers targeted search results based on a proprietary algorithm. Most revenue (from the search engine and subsidiaries YouTube and DoubleClick) is generated through sales of online advertising that is relevant to search results. Based in Mountain View, Calif., US.

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3 results in Reports

  • Google
  • Online Display Advertising
  • For B2C Marketing Professionals

    Report:Understand Operational Nuances To Achieve Success With Google Product Listing Ads

    Introduced in late 2012 as a paid model, Google's Product Listing Ads (PLAs) were readily embraced by marketers of all types. Throughout the past year, spend has increased and the number of PLA...

    • Downloads: 191
  • For B2C Marketing Professionals

    Report:The Forrester Wave™: Demand-Side Platforms, Q4 2011

    MediaMath, Turn, and DataXu Vie For Top Honors

    In Forrester's 48-criteria evaluation of demand-side platform (DSP) vendors, we found that MediaMath, Turn, and DataXu led the pack because of the breadth of their media access, the depth and acumen...

    • Downloads: 1395
  • For B2C Marketing Professionals

    Report:Quick Take: Google's UK Results Show There's Light At The End Of The Tunnel

    A Preview Of Forrester's 2010 European Interactive Marketing Forecast

    Few interactive marketers enjoyed 2009: The economy was in peril, consumer confidence was low, and for the first nine months European interactive marketing spending was down from the year before. But...

    • Downloads: 150