Online search engine Google (NASDAQ: GOOG) offers targeted search results based on a proprietary algorithm. Most revenue (from the search engine and subsidiaries YouTube and DoubleClick) is generated through sales of online advertising that is relevant to search results. Based in Mountain View, Calif., US.

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Market Imperatives



8 results in Reports

  • Google
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:Brief: 2015 Mobile App Developer Platform Preferences

    Android Extends Its Global Lead, iOS Shines In North America, And Windows Gains Ground As A Third Player

    In 2015, Android and iOS devices still capture the dominant share of mobile developers' attention. But the gap between the also-rans and at least one of these two leading mobile operating systems...

    • For B2C Marketing Professionals

      Report:The Forrester Wave™: Data Management Platforms, Q4 2015

      The Data Management Platforms That Matter Most And How They Stack Up

      In our 66-criteria evaluation of data management platforms (DMPs), we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider...

      • Downloads: 243
    • For Customer Insights Professionals

      Report:Master Your Customers' Mobile Pathways

      How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?

      Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now....

      • Downloads: 143
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Big Data Search And Knowledge Discovery Solutions, Q3 2015

      Data-Driven Business Imperatives Make Search More Critical Than Ever Before

      Welcome to modern enterprise search. These solutions have evolved well beyond simple keyword search to provide contextual searches that provide more relevant results and valuable knowledge that can...

      • Downloads: 256
    • For Customer Insights Professionals

      Report:Brief: Google Alphabet Will Upend Local Marketing Practices

      The Firm's Restructuring Makes Current Data Practices Obsolete

      Taken at face value, Google's recent restructuring seems like a straightforward move meant to appease Wall Street. We believe there is more at stake: the ability to compete in local markets, on local...

      • Downloads: 61
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Platforms, Partners, And Power

      Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms

      You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your...

      • Downloads: 290
    • For Enterprise Architecture Professionals

      Report:Market Overview: Database-As-A-Service

      New Business Initiatives Drive The Need For On-Demand, Self-Service Databases

      Business leaders demand next-generation applications and new insights to drive more intelligent engagement and better decisions. To get there, enterprise architects need to design an agile technical...

      • Downloads: 313
    • For Application Development & Delivery Professionals

      Report:Quick Take: Google Woos Developers With Platform Advances At Google I/O 2015

      Android Fragmentation Means Most New Features Will Have A Long Adoption Cycle

      It's the heart of the developer conference season; a time when major platform vendors like Amazon, Apple, Google, and Microsoft all compete to attract application development and delivery (AD&D) pros...

      • Downloads: 111