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For Customer Insights Professionals
The Firm's Restructuring Makes Current Data Practices Obsolete
Taken at face value, Google's recent restructuring seems like a straightforward move meant to appease Wall Street. We believe there is more at stake: the ability to compete in local markets, on local...
- Downloads: 50
For eBusiness & Channel Strategy Professionals
Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms
You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your...
- Downloads: 251