Speaker Biography

Gordon Barnett

Principal Analyst

Sessions Featuring This Speaker

Forrester's Forum For Technology Management Leaders


  • 05:00 PM - 05:40 PM

    Turn Business Drivers Into Digital Strategy

    “My business doesn’t have a strategy!” Enterprise architects and strategists who see the need for a digital strategy for their business have the challenge of translating shifting business goals and strategies into something they can work with. Important concepts:

    • The elements of a digital business strategy.
    • Where to start on digital strategy when your business’s goals aren’t clear.
    • Techniques you can use to engage, clarify, and maintain alignment.

Research Focus

Gordon serves CIOs, focusing on the best practices for business, technology, and enterprise architecture transformation. He is a recognized expert in helping companies use enterprise architecture, strategy, governance, and organizational design to address their current and future business challenges in the age of the customer.

Previous Work Experience

Gordon came to Forrester with more than 35 years of business and technology management experience in financial services, telecommunications, information technology, and governmental organizations. Prior to Forrester, Gordon served in various roles including CIO, CTO, chief architect, and business unit general manager.


Gordon has a PhD in business administration (specializing in consumer behavior in e-commerce) from Northcentral University; an MBA from Huron University; an MA in finance (specializing in M&A) from London Business School; and a BA (first-class honors) from Kingston University in the UK. Gordon is also an ACCA accountant.