Gordon Barnett

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Gordon serves Enterprise Architecture Professionals, focusing on the best practices for business and enterprise architecture. He is a recognized expert in enterprise architecture, strategy, governance, and organizational design. Gordon's research focuses on the methods, approaches, frameworks, tools, and techniques of business and enterprise architecture that enable all stakeholders to make more informed decisions about how to address current and future business challenges.

Previous Work Experience

Gordon comes to Forrester with more than 35 years of IT/BT experience, in financial services, telecommunications, information technology, and governmental organizations. Prior to Forrester, Gordon set up and chaired many organizations' enterprise architecture practices; spoke at industry events on enterprise architecture, strategy, and governance; and contributed to Forrester analyst research as a member of our EA Forrester Leadership Boards. While a CIO for a UK police force, Gordon cochaired the National EA Board and represented all of the NW Police forces on the board.


Gordon has a Ph.D. in business administration (specializing in eCommerce) from Northcentral University, an MBA from Huron University, and a B.A. (first-class honors) from Kingston University in the UK. Gordon is also an ACCA accountant.

Gordon Barnett's Research

  • For Enterprise Architecture Professionals

    Report: Enhance Cost-To-Serve Models To Guide Strategy Choice

    Successful digital businesses always face choices on strategic execution. Cost-to-serve (CTS) frameworks are widely used techniques for guiding investment decisions. But these frameworks have no...

  • For Enterprise Architecture Professionals

    Report: Brief: Understand The Disruptions That Affect Your Firm's Customers

    Businesses must look beyond tactical customer experience (CX) improvements toward long-term, customer-driven strategies. Traditional strategy analysis techniques fall short for this; they focus ...

  • For Enterprise Architecture Professionals

    Report: Defining The EA Service Catalog

    Enterprise architecture (EA) stakeholders don't always know what to expect from EA. Without a clear understanding of how EA programs address the business challenges of spurring firm growth, they...

  • For Enterprise Architecture Professionals

    Report: Enhance BA Benchmarking With Digital Touchpoint Metrics

    Customer experience and digital change initiatives are proliferating in organizations, which are investing in business architecture (BA) to facilitate these initiatives. Many of them challenge B...

  • For Enterprise Architecture Professionals

    Report: Use Value Metrics To Improve Your Business Architecture Program

    Many firms are unsure of the value of a business architecture (BA) practice. Business architects and business-focused enterprise architecture (EA) professionals themselves find it difficult to a...

  • For Enterprise Architecture Professionals

    Report: Four Steps To Build A Best Practice BA Road Map

    As firms become customer-obsessed, effective business architecture (BA) practice becomes essential. However, too often, business-focused enterprise architecture (EA) professionals struggle to cr...

  • For Enterprise Architecture Professionals

    Report: Create A Business Architecture Program That Addresses Customer Expectations

    Firms are challenged with understanding the impact of technology, business model, and customer disruption. So firms are seeking new approaches to define, plan, and execute customer-driven strate...

  • For Enterprise Architecture Professionals

    Report: The Agile Planning Ecosystem Takes Center Stage

    Customer obsession demands agility in both strategic planning and execution. Delivering on those strategies in fast-paced business environments requires systematic thinking that affects funding ...

  • For Enterprise Architecture Professionals

    Report: The Future Of Business Architecture: Developing Customer-Driven Business Models

    The rise of business architecture (BA) involvement in shaping business strategy has driven a maturing business architecture body of knowledge. Today, many BA professionals have built competencie...

  • For Enterprise Architecture Professionals

    Report: Develop A Business Architecture Strategy Aligned With Customer Challenges

    Many organizations are redesigning or reinventing their business models to make themselves more customer-focused and agile. However, Forrester's clients have recognized a growing gap between an ...

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