Healthcare

Comprising private and government-owned organizations, the healthcare industry is dedicated to the diagnosis, treatment, and prevention of human illnesses. Clinical quality, the emergence of online channels, consumer-driven plan design — in all of these areas and more, technology strategy and implementation have become central to the success of healthcare organizations. Healthcare and life sciences research delivers market insights, technology assessments, and best-practice benchmarks and analyzes trends such as the IT "interstructure" that connects payers to hospitals and doctors, website usability and consumer marketing for healthcare, and the role of new IT applications in speeding clinical trials for new drugs.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Amazon Effect Is Primed To Disrupt Healthcare

    Digital Will Disrupt Bricks-And-Mortar Healthcare

    April 11, 2018 Kate McCarthy, Alex Kramer

    Healthcare has lagged other industries in digital transformation and customer obsession for far too long. But Amazon has declared its intent to enter the space, and healthcare leaders must act. Now's the time for digital business professionals to champion culture-changing customer obsession and digital transformation — before it's too late.

  • For CIO Professionals

    REPORT: HIMSS18: CIOs Must Innovate Or Perish

    Cloud Adoption Is Essential As Healthcare CIOs Brace For Disruption From Big Tech

    April 11, 2018 Kate McCarthy, Alex Kramer

    Every year, record numbers of healthcare leaders descend upon the Healthcare Information and Management Systems Society's (HIMSS) annual conference to set their business technology agendas for the next year. HIMSS18 woke CIOs up to the reality that cloud is an imperative. And as scary as that is for some, it opens up the possibility of cost-crushing innovations in customer insight and engagement. Read this report to learn more about HIMSS18.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Accelerate The Advanced Analytics Journey In Healthcare

    Adopt A Four-Step Approach To Improve Healthcare Outcomes And Win Customers

    February 23, 2018 Kjell Carlsson, Ph.D., Alex Kramer

    Advanced analytics are increasingly critical to healthcare organizations' ability to win, retain, and serve their customers. Predictive and prescriptive analytics can help healthcare organizations improve patient health, increase efficiency, and improve customer experience. But they falter because of a failure to connect insights to business value, siloed analytics, bad data, and outdated systems. This report will help healthcare digital strategy professionals embrace advanced analytics to win in the age of the customer.

  • For Application Development & Delivery Professionals

    REPORT: CRM Goes Vertical In The Age Of The Customer

    Landscape: The CRM Playbook

    February 22, 2018 Kate Leggett

    Application development and delivery (AD&D) professionals who support CRM cannot afford failed technology initiatives. They increasingly deploy CRM solutions that are verticalized to leverage industry-specific best practices, focus scarce technology organization resources on innovation and differentiation, and decrease time-to-value. This report showcases vertical CRM solutions across seven industries and offers a decision framework for choosing the right type.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Virtual Care Enables The Digital Health Imperative

    Healthcare Orgs Should Leverage Virtual Care To Transition To Digital

    February 12, 2018 Kate McCarthy, Alex Kramer

    Virtual care is about to disrupt today's outpatient visit and chronic disease management program models. Digital business strategy professionals must start implementing and integrating virtual care technologies to survive as healthcare moves from analog to digital business processes. This report outlines the barriers that healthcare organizations must overcome to provide high-quality, convenient care options with virtual care.

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