Healthcare

Comprising private and government-owned organizations, the healthcare industry is dedicated to the diagnosis, treatment, and prevention of human illnesses. Clinical quality, the emergence of online channels, consumer-driven plan design — in all of these areas and more, technology strategy and implementation have become central to the success of healthcare organizations. Healthcare and life sciences research delivers market insights, technology assessments, and best-practice benchmarks and analyzes trends such as the IT "interstructure" that connects payers to hospitals and doctors, website usability and consumer marketing for healthcare, and the role of new IT applications in speeding clinical trials for new drugs.

Latest Research

  • For Customer Experience Professionals

    REPORT: The Extended Reality Opportunity Today: Your Employees

    Consumers Aren't Ready For Augmented, Virtual, Or Mixed Reality Yet — But Your Workforce Is

    April 4, 2019 Jennifer Wise, Samuel Stern

    The hype keeps growing about extended reality (XR) — virtual, augmented, and mixed reality (VR, AR, and MR). But the legions playing AR-enabled Pokémon Go that seemed to herald the zombie apocalypse have dwindled; XR's adoption among consumers remains low, and its use cases are narrow. In the workplace, however, it's a different story. This reports explains how customer experience (CX) pros can use XR now to: 1) better enable employees to deliver good CX; 2) improve employee and B2B customer experiences; and 3) prepare to deploy XR to consumers in the future.

  • For Application Development & Delivery Professionals

    REPORT: Forrester Infographic: Digital Services Acquisitions Expedite Market Consolidation

    March 29, 2019 Amanda LeClair

    In the quest to deliver end-to-end digital transformation services, the lines between a business consultancy, systems integrator, and agency continue to blur. Many services firms pursue aggressive growth strategies driven heavily by acquisitions — we tracked more than 100 acquisitions in 2018. This Forrester infographic highlights the resulting new and maturing trends in the services market that impact application development and delivery services buyers' decisions.

  • For eBusiness & Channel Strategy Professionals

    REPORT: How To Build A Healthcare IoT Platform

    Leverage An Adoption Road Map To Build Out A Successful Strategy

    March 22, 2019 Jeff Becker

    Consumers are increasingly capturing personal health data, and the race is on to engage with them around it — putting it to use to improve their healthcare experience. This report looks at the internet of things (IoT) vendor market for healthcare and outlines the people, processes, and technologies needed turn patient-generated data into digital experiences that directly improve consumer health and set brands apart. Healthcare CIOs and digital business pros need to create compelling IoT strategies now or risk losing the market to more digitally engaged competitors.

  • For B2C Marketing Professionals

    REPORT: Build A Road Map For Personal Identity And Data Management

    March 8, 2019 Fatemeh Khatibloo

    The era of personal identity and data management (PIDM) is here, spurred by increasingly privacy-aware consumers, new privacy regulations, and a crop of Silicon Valley advocates for data ethics. To participate in a PIDM world, marketers must embrace five concepts and apply them throughout the organization. This report outlines how PIDM is changing the customer data landscape and what it means for B2C marketers. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We substantially revised this edition to factor in new market conditions, data, and regulations.

  • For CIO Professionals

    REPORT: HIMSS19: Interoperability Will Drive More Personalization In Healthcare

    Highlights From Healthcare's Largest Industry Conference In 2019

    March 7, 2019 Arielle Trzcinski, Jeff Becker, Annalise Clayton

    The annual Healthcare Information and Management Systems Society's (HIMSS) conference brings together the biggest names in healthcare to discuss the year's hot topics and showcases the newest innovations and technologies that will drive change for the industry. HIMSS19 was dominated by interoperability, AI, and the shifting power of consumers. Healthcare CIOs should read this report to learn about key trends and understand how they'll affect ongoing digital health strategies.

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