Healthcare

Comprising private and government-owned organizations, the healthcare industry is dedicated to the diagnosis, treatment, and prevention of human illnesses. Clinical quality, the emergence of online channels, consumer-driven plan design — in all of these areas and more, technology strategy and implementation have become central to the success of healthcare organizations. Healthcare and life sciences research delivers market insights, technology assessments, and best-practice benchmarks and analyzes trends such as the IT "interstructure" that connects payers to hospitals and doctors, website usability and consumer marketing for healthcare, and the role of new IT applications in speeding clinical trials for new drugs.

Latest Research

  • For Customer Experience Professionals

    REPORT: The Customer Journey Atlas In Six Steps

    How To Organize And Prioritize Your Journey Mapping Efforts For Success

    August 8, 2018 Kelly Price

    Journey mapping is one of the most popular and powerful tools for improving customers' experiences: 88% of customer experience (CX) pros report that their firms do it. Yet many firms still struggle to achieve success as they grapple with hard questions like: What journeys matter most? And what's the right altitude for each map? Creating and maintaining a customer journey atlas helps CX pros answer these questions and more — it provides a systematic way to uncover, organize, and prioritize journeys. This report explains how to do this in six steps.

  • For CIO Professionals

    REPORT: Make Startup Acquisitions Part Of Your Digital Business Growth Strategy

    The High-Tech Industry Has Mastered Startup-Driven Product Innovation — You Can, Too

    July 17, 2018 Ted Schadler, Mike Chirokas

    Investments in emerging technology startups have never been higher, which means the raw materials of technology-based innovation have never been more abundant. CIOs can learn from the high-tech industry about how to make startup acquisitions a key plank of their firms' digital business growth strategies. We analyzed Venture Scanner data and interviewed corporate development officers and investment bankers to help you with the essentials of acquisition and integration.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Healthcare Analytics, Q2 2018

    Forrester's Overview Of 24 Healthcare Analytics Providers

    June 29, 2018 Arielle Trzcinski

    You can use healthcare analytics to gain deeper customer insight, build data-driven strategies, and improve performance in value-based care initiatives. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, and vertical market focus. Application development and delivery (AD&D) professionals should use Forrester's Now Tech report to understand the value they can expect from a healthcare analytics provider and select vendors based on size and functionality.

  • For CIO Professionals

    REPORT: The Canadian Tech Market Outlook For 2018 To 2019

    5% Growth In 2018 Will Slow To Under 4% In 2019

    June 26, 2018 Andrew Bartels, Cheryl McKinnon, Nate Meneer

    The Canadian tech market will continue to post solid growth, but several factors may slow growth in 2019. Uncertainty around the future of the North American Free Trade Agreement (NAFTA) combined with concerns about Canadian household debt and real estate market threaten to undermine business investment. Meanwhile, new public cloud offerings in Canada are presenting CIOs with a fresh set of opportunities to modernize their IT infrastructure and direct more cash flow to business technology (BT) projects. Understand how Forrester expects Canadian CIOs to balance these opportunities and uncertainties.

  • For Customer Experience Professionals

    REPORT: The US Customer Experience Index, 2018

    How Brands Build Loyalty With The Quality Of Their Experience

    June 19, 2018 Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 287 brands across 19 industries in the US Customer Experience Index (CX Index). We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

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