Henry Peyret

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Henry serves Enterprise Architecture (EA) Professionals. His research focuses on the concepts, techniques, and tools required to bring business agility within enterprises. He publishes research on key agility indicators and agile governance and applies these principles to change EA practices to help build a sustainable business agility. Business agility depends highly on the level of enterprise risk that decision-makers can take. He is also researching metadata management as a means to bring agility at the right cost for IT supporting business agility. His research addresses numerous changes to EA practices to support the digital business, the changes toward data governance 2.0, and the integration tooling landscape, particularly in the cloud.

Henry also researches values-driven customers, another potential next step for the age of the customer and how it will interact with companies' privacy concerns.

Previous Work Experience

Henry has done previous work on master data management, enterprise application integration, middleware, adapters, business activity monitoring, enterprise architecture tools, and open source and risks issues.

Henry came to Forrester through its acquisition of Giga Information Group and Giga's affiliation with GigaGroup. He brings more than 30 years of IT experience to his clients. Prior to joining GigaGroup, he was the technical director of Euriware, a French IT services company specializing in industrial IT and related technologies. In addition, Henry was involved as chief architect in strategic projects for large telecommunications, automotive, and marketplace customers.

At earlier stages of his career, he held various technical positions in a knowledge management company and at Alcatel.

Education

Henry is the author or coauthor of many reference articles and books on IT architecture. He has a master's degree in IT from the ESIEE engineering school in Paris. He is fluent in French and English and is based in Paris.

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124 results in Reports

  • Branding
  • For B2C Marketing Professionals

    Report:CMOs Must Build An Affinity Channels Strategy To Reach New Audiences

    How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks

    Young demographic audiences, often described as Millennials or Gen Zers, are fragmenting across a new landscape of affinity-focused media channels built on YouTube including StyleHaul, Machinima,...

    • Downloads: 363
  • For Application Development & Delivery Professionals

    Report:The Road To Social Business Transformation Starts With A Burning Platform

    Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

    • Downloads: 1207
  • For Customer Insights Professionals

    Report:Brief: Apply Social Listening To The Entire Organization

    Brands In China Need An Ongoing And Engaged Exchange With Consumers On Social Platforms

    Chinese marketers are becoming more familiar with social media monitoring, which is the first level of the social listening maturity curve. With organizations devoting more marketing budget to social...

    • Downloads: 124
  • For B2C Marketing Professionals

    Report:The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016

    The 12 Providers That Matter Most And How They Stack Up

    In our 30-criteria evaluation of enterprise social listening platform providers, we identified the 12 most significant ones — Brandwatch, Cision, Clarabridge, Crimson Hexagon, NetBase,...

    • Downloads: 375
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Business Technology Monitoring, Q3 2013, Part 2 Of 5

    Analysis Of Business Monitoring Technologies In The "Creation" Ecosystem Phase

    In Part 2 of Forrester's TechRadar™ series on business technology (BT) monitoring, we examine three technologies in the "Creation" ecosystem phase: application fault monitoring, end user...

    • Downloads: 413
  • For CMO Professionals

    Report:How To Build A Strong B2B Brand Experience

    Processes: The Brand Experience Playbook

    As business buyers gain control over their purchase process with easy access to product specs, peer reviews, and competitive intelligence, business-to-business (B2B) organizations must depend on a...

    • Downloads: 1084
  • For Security & Risk Professionals

    Report:Brand Resilience: Understanding Risk Managers' Key Role In Protecting Company Reputation

    How To Safeguard Your Firm's Most Valuable Assets — The Intangible Ones

    Protecting hard-earned corporate reputations takes on greater importance as companies shift strategic priorities to win, serve, and retain customers. When a crisis strikes — whether the result...

    • Downloads: 156
  • For B2B Marketing Professionals

    Report:How To Create A Social Depth Strategy

    Drive Brand Exploration With A Winning Combination Of Content And Tactics

    If your buyers score high on the Social Technographics® explore factor, you can consider implementing a social depth strategy on your branded website(s). But before diving into social depth, you...

    • Downloads: 342
  • For CMO Professionals

    Report:How To Build Your Brand Through Customer Experience

    Forrester's consumer research confirms the strong relationship between the quality of a brand's customer experience and loyalty measures like willingness to consider the brand for repeat purchase and...

    • Downloads: 620
  • For Security & Risk Professionals

    Report:Build Digital Risk Insight

    Improve Brand Resilience By Monitoring And Analyzing Data Across Social, Mobile, And Web Channels

    While sales, marketing, and other business functions have advanced tools and techniques to make the most of data across digital channels (including social, mobile, and web), risk functions have no...

    • Downloads: 132
  • For Security & Risk Professionals

    Report:Quick Take: Proofpoint Acquires Nexgate

    Acquisition Signals A Maturing Social Risk And Compliance Market, But Proofpoint Still Has 'Points To Prove'

    On October 23, 2014, Proofpoint announced that it had acquired social risk and compliance (SRC) vendor Nexgate for approximately $35 million. While smaller than other security or social media vendor...

    • Downloads: 73
  • For Customer Insights Professionals

    Report:Executive Q&A: Eight Social Listening Terms Defined

    In the less than 10 years that marketers have been listening to social data, a variety of terms have emerged to describe the activities of social listening, social analytics, and social marketing....

    • Downloads: 188
  • For B2C Marketing Professionals

    Report:The Mechanics Of Trust

    Take A Three-Pronged Approach To Build Trust With Empowered Customers

    In today's always-on, post-digital world, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a modern,...

    • Downloads: 138
  • For B2C Marketing Professionals

    Report:The Facebook Factor: US Online Youth

    Quantifying The Impact Of Social Networking Sites On Brand Interactions For US Online Youth

    It's been more than a year since Forrester published its original report on the "Facebook factor," which quantified the impact of a Facebook fan on brand interactions for US online adults, and social...

    • Downloads: 346
  • For CMO Professionals

    Report:Big-Box Retailers Must Be Trusted And Essential To Build Their Brand

    Technographics® TRUE Brand Compass: Big-Box Retail

    Forrester's research shows that consumers demand more from brands in the 21st century. Marketers across all consumer industries now have a steeper hill to climb to earn brand preference, referral,...

    • Downloads: 327
  • For CMO Professionals

    Report:Engage The Enterprise To Reach Brand Experience Maturity

    Benchmarks: The Brand Experience Playbook

    In 2014, Forrester surveyed senior marketers to get a pulse on their progress toward building a resonant brand experience. The results show that marketers are still in the early stages of brand...

    • Downloads: 762
  • For CMO Professionals

    Report:Health Insurance Brands Must Earn Consumer Trust

    Technographics® TRUE Brand Compass: Health Insurance

    US health insurance brands can now go directly to consumers beyond employer-sponsored programs. With this shift, leading health insurance chief marketing officers (CMOs) must pay more attention to...

    • Downloads: 366
  • For B2C Marketing Professionals

    Report:Mix Optimization Takes Over Planning

    Forrester's reports on marketing mix optimization have charted a course toward a data-driven, scientific approach to marketing, supported by more-fluid adaptive processes, that addresses consumers at...

    • Downloads: 266
  • For B2C Marketing Professionals

    Report:Case Study: Zoetis Sponsors A Mobile App To Build Brand Awareness

    A Mobile Marketing POST Report

    Pfizer Animal Health, a global animal health company, was rebranded Zoetis in 2013. With a new name, the company needed a way to raise awareness in the marketplace. To connect with its audience, it...

    • Downloads: 147
  • For CMO Professionals

    Report:Measure Brand Resonance With The TRUE Brand Compass

    Landscape: The Brand Experience Playbook

    Technology-empowered consumers today have access to more information on brands than ever before and demand more of them. So CMOs must determine where to focus their efforts to secure mindshare and...

    • Downloads: 898
  • For B2C Marketing Professionals

    Report:Lessons From The 2013 Forrester Groundswell Awards

    Outstanding marketers at both B2C and B2B companies took a variety of approaches in Forrester's 2013 Groundswell Awards, and each of them demonstrated strong and measurable business results. Use this...

    • Downloads: 133
  • For CMO Professionals

    Report:Innovative Consumer Technology Brands Win The Battle For Mindshare

    Technographics® TRUE Brand Compass: Consumer Technology

    The consumer technology business is traditionally product-driven. But in today's competitive marketplace, chief marketing officers (CMOs) in this sector need to pay attention to their brand resonance...

    • Downloads: 343
  • For B2C Marketing Professionals

    Report:Mobile In Japan: What Marketers Need To Know

    While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago,...

    • Downloads: 231
  • For CMO Professionals

    Report:Brief: Connect The Brand And Customer Experience To Drive Engagement

    Five Leading Firms Share Their Success At Forrester's 2015 Forum For Marketing Leaders

    At Forrester's Forum For Marketing Leaders in New York, marketing leaders and Forrester's presenters shared best practices for building customer-obsessed enterprises. Our industry keynote speakers...

    • Downloads: 348
  • For CMO Professionals

    Report:Brief: Create Mobile Moments That Boost The Brand Experience

    Shift Mobile From A Siloed Tactic To A Connected Brand Building Tool

    Forrester believes that we are witnessing a mobile mind shift — "the expectation that I can get what I want in my immediate context and moments of need." The new battleground for customers is...

    • Downloads: 356