Henry Peyret

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Henry serves Enterprise Architecture Professionals. His research focuses on the concepts, techniques, and tools required to bring business agility within enterprises. He publishes research around key agility indicators and agile governance and applies these principles to change EA practices to help build a sustainable business agility. Business agility depends highly on the level of enterprise risks the decision-makers can take. He is also researching metadata management as a means to bring agility at the right cost for IT supporting business agility. Business-Centered EA (BCEA) is the Forrester method to help build business agility.

Henry also researches the customer reaction component of business agility through the concept of Web4 by studying activists' social computing.

He thinks that collaboration would require a lot of change management to bring not only a productivity increase but the business agility required by large organizations.

Previous Work Experience

Henry has done some previous work on master data management, enterprise application integration, middleware, adapters, business activity monitoring

, enterprise architecture tools, and ppen source and risks issues.

Henry came to Forrester through its acquisition of Giga Information Group and Giga's affiliation with GigaGroup. He brings 21 years of IT experience to his clients. Prior to joining GigaGroup, he was the technical director of Euriware, a French IT services company specializing in industrial IT and related technologies. In addition, Henry was involved as chief architect in strategic projects for large telecommunications, automotive, and marketplace customers.

At earlier stages of his career, Henry held various technical positions in a knowledge management company and at Alcatel CIT.

Education

Henry is the author or co-author of many reference articles and books on IT architecture. He has a master's degree in IT from the ESIEE engineering school in Paris. He is fluent in French and English and is based in Paris.

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156 results in Reports

  • Branding
  • For Customer Insights Professionals

    Report:The Keys To A Social Intelligence Command Center

    If you represent a large consumer brand, consider a social intelligence command center — a dedicated resource for listening to the groundswell. A command center like this can improve your...

    • Downloads: 1555
  • For CMO Professionals

    Report:Telecom Brands Are Not Connecting

    Technographics® TRUE Brand Compass: Telecom

    Customers' dissatisfaction with telecom providers is well documented. These firms are known for frustrating customers with confusing programming bundles, poor customer service, and opaque pricing....

    • Downloads: 114
  • For B2C Marketing Professionals

    Report:Which Technologies Fit Where In Marketing's Future: A Segmented Vendor Reference For Marketers

    This workbook is a companion to the Forrester report "Which Technologies Fit Where In Marketing’s Future." In that report, we made the case for a new way of classifying marketing technologies...

    • Downloads: 51
  • For CMO Professionals

    Report:2013 B2B CMO Imperatives

    Driving Growth With Customer Insights, Marketing Automation, And Content Marketing

    Business-to-business (B2B) CMOs will have three key initiatives to execute on in 2013 in order to separate themselves from the competition in front of empowered business buyers. Marketers must work...

    • Downloads: 1105
  • For Customer Insights Professionals

    Report:Design A Social Intelligence Function

    Organization: The Social Intelligence Playbook

    Finding and acting on insights gleaned from online and social discussions requires the right combination of a clear objective, business planning, technology, and, most importantly, people to do the...

    • Downloads: 960
  • For CMO Professionals

    Report:Revamp Your Agency Roster To Lead A Connected Brand Experience

    Performance Management: The Brand Experience Playbook

    As marketers move from managing their brand to leading a connected brand experience, they will need agency partners that can help develop and execute their vision. To effectively manage agency...

    • Downloads: 670
  • For Application Development & Delivery Professionals

    Report:Market Overview: Trade Promotion Management

    Drive Your CPG Firm's Digital Business Initiatives With New Trade Promotion Applications

    Consumer packaged goods (CPG) brands spend more than $500 billion on trade promotions annually and estimate that a third of that spend generates negative returns. To drive new product introduction in...

    • Downloads: 21
  • For B2B Marketing Professionals

    Report:Driving B2B Demand With Social Media

    B2B Marketers Must Focus On The Social Rather Than The Media

    When it comes to using social media to attract customers, business-to-business (B2B) marketers have focused more on the media than the social aspect. Today, B2B marketers use social media as another...

    • Downloads: 996
  • For CMO Professionals

    Report:The Convergence Of Brand, Customer Experience, And Marketing

    Organization: The Brand Experience Playbook

    The line between the brand, marketing, and customer experience (CX) disciplines has blurred as people gain access to companies and products on their own terms. This requires an explicit architecture...

    • Downloads: 1167
  • For CMO Professionals

    Report:Evaluate Your Brand Building Capabilities

    Assessment: The Brand Experience Playbook

    Today's perpetually connected consumers have more opportunities than ever to voice their wants, needs, and expectations, forcing marketers to rethink how they build relevant brands. This report...

    • Downloads: 616
  • For B2C Marketing Professionals

    Report:Mix Optimization Takes Over Planning

    Continuous Improvement: The Marketing Mix Optimization Playbook

    The marketing mix optimization playbook has charted a course toward a data-driven, scientific approach to marketing, supported by more-fluid adaptive processes, that addresses consumers at each stage...

    • Downloads: 220
  • For Customer Experience Professionals

    Report:Voice Of The Customer Vendor Go-To-Market Strategies, 2014

    Exercise Due Diligence When Selecting VoC Vendors

    When companies select vendors to support their voice of the customer (VoC) programs, they must look not only at vendor capabilities but also at other factors that drive success in the vendor...

    • Downloads: 400
  • For CMO Professionals

    Report:Digital Brand Building: Advance From Chasing Efficiencies To Creating Experiences

    How To Unleash Digital's Brand Building Potential

    CMOs have embraced the measurable efficiencies of digital channels to push their messages out to customers. But too often digital languishes as a tactical communications tool, which a lack of...

    • Downloads: 273
  • For B2C Marketing Professionals

    Report:US Online Hispanics: A Demographic Overview

    North American Technographics®

    This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

    • Downloads: 182
  • For Security & Risk Professionals

    Report:Brand Resilience: Understanding Risk Managers' Key Role In Protecting Company Reputation

    How To Safeguard Your Firm's Most Valuable Assets — The Intangible Ones

    Protecting hard-earned corporate reputations takes on greater importance as companies shift strategic priorities to win, serve, and retain customers. When a crisis strikes — whether the result...

    • Downloads: 60
  • For Security & Risk Professionals

    Report:The Forrester Wave™: Social Risk And Compliance Solutions, Q2 2014

    Ten Vendors That Enhance Social Media Engagement While Mitigating Risk And Enforcing Compliance

    Near ubiquitous use of social media both within and outside of businesses today drastically increases companies' exposure to new levels of risk. With the benefits of engaging through social channels...

    • Downloads: 448
  • For CMO Professionals

    Report:Consistent Customer Experience Drives Airline Brand Resonance

    Technographics® TRUE Brand Compass: Airlines

    Airlines battle daily to win market share, but they are losing the battle for brand resonance. Airline chief marketing officers (CMOs) must work harder to secure loyal customers and build more solid...

    • Downloads: 169
  • For B2C Marketing Professionals

    Report:The Four Social Marketing Tools You Need

    Tools And Technology: The Social Marketing Playbook

    Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

    • Downloads: 2140
  • For CMO Professionals

    Report:Predictions 2014: B2B CMOs Will Juggle Data, Brand, And Organizational Investments

    In 2014, business-to-business (B2B) CMOs will have to determine the right balance of investments in data and analysis, brand building efforts, and organizational adaptations that help handle these...

    • Downloads: 405
  • For B2C Marketing Professionals

    Report:Put Distribution At The Heart Of Content Marketing

    Marketers Need A Solid Distribution Strategy To Drive A Return On Content Investments

    Investment in branded content is rising sharply, but too many brand marketers fail to plan for the distribution and discovery of their content. The result? Significant content investments don't reach...

    • Downloads: 733
  • For B2C Marketing Professionals

    Report:Predictions 2015: Social Media Grows Up

    A Stable Social Landscape Will Foster Marketing, Customer Insights, And Sales Success

    Social media will experience evolution rather than revolution in 2015. Privacy issues will get people's attention but won't scare anyone away from social sites. In fact, people will grow more willing...

    • Downloads: 513
  • For B2C Marketing Professionals

    Report:Use Instagram Now

    Before The Rules Change

    Marketers seeking social engagement should turn to Instagram's low-clutter, brand-friendly environment. Top brands' Instagram posts generate a per-follower engagement rate 58 times higher than their...

    • Downloads: 319
  • For CMO Professionals

    Report:Marketers Need To Put Money Where A Consumer's Mouth Is

    How Consumers Discover New Brands, Products, And Services

    This report, originally written for market insights professionals, includes important content for CMOs and marketing leaders looking to improve discovery of their products and services. The discover...

    • Downloads: 386
  • For B2C Marketing Professionals

    Report:Lift Content Marketing Spending Power Through Brand Partnerships

    Cooperate Across Categories On Content Marketing For Reach, Lead Generation, Advocacy, And Content Expertise

    More and more marketers are producing content to target the same audiences. This hurts brands in two ways: Consumers drown in stories, making it harder for marketers to reach them and create a...

    • Downloads: 163
  • For B2C Marketing Professionals

    Report:Build A Push And Pull Social Marketing Process

    To prepare for the future of interactive marketing, as marketers you must follow the CORE directive to: customize marketing experiences, optimize decisions and processes, respond to changing market...

    • Downloads: 1195