Henry Peyret

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Henry serves Enterprise Architecture (EA) Professionals. His research focuses on the concepts, techniques, and tools required to bring business agility within enterprises. He publishes research on key agility indicators and agile governance and applies these principles to change EA practices to help build a sustainable business agility. Business agility depends highly on the level of enterprise risk that decision-makers can take. He is also researching metadata management as a means to bring agility at the right cost for IT supporting business agility. His research addresses numerous changes to EA practices to support the digital business, the changes toward data governance 2.0, and the integration tooling landscape, particularly in the cloud.

Henry also researches values-driven customers, another potential next step for the age of the customer and how it will interact with companies' privacy concerns.

Previous Work Experience

Henry has done previous work on master data management, enterprise application integration, middleware, adapters, business activity monitoring, enterprise architecture tools, and open source and risks issues.

Henry came to Forrester through its acquisition of Giga Information Group and Giga's affiliation with GigaGroup. He brings more than 30 years of IT experience to his clients. Prior to joining GigaGroup, he was the technical director of Euriware, a French IT services company specializing in industrial IT and related technologies. In addition, Henry was involved as chief architect in strategic projects for large telecommunications, automotive, and marketplace customers.

At earlier stages of his career, he held various technical positions in a knowledge management company and at Alcatel.


Henry is the author or coauthor of many reference articles and books on IT architecture. He has a master's degree in IT from the ESIEE engineering school in Paris. He is fluent in French and English and is based in Paris.

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134 results in Reports

  • Branding
  • For B2C Marketing Professionals

    Report:Master Content Marketing To Drive Engagement, Credibility, And Preference

    Executive Overview: The Content Marketing Playbook

    Today's empowered consumers are in control and telling brands where, when, and how they are open to a mutually valuable exchange of information. To counter growing media fragmentation and consumer...

    • Downloads: 528
  • For Customer Insights Professionals

    Report:Brief: Be A Social Data Extrovert

    The Best Social Listening Initiatives Go Beyond Social Networks

    Customer insights (CI) professionals have looked at social data to answer their customer questions for about 10 years, but at most organizations, social insights continue to live exclusively in...

    • Downloads: 126
  • For Customer Insights Professionals

    Report:Quick Take: How Facebook's Mood Manipulation Study Affects Marketing

    The Social Giant's Research Could Help Brands In The Long Term, If It Doesn't Scare Users Away

    Now that Facebook has confirmed its ability to manipulate user sentiment by changing what users see in their news feeds, marketers and customer insights leaders need to reconsider their brands'...

    • Downloads: 139
  • For Infrastructure & Operations Professionals

    Report:TechRadar™: Business Technology Monitoring, Q3 2013, Part 1 Of 5

    To Become A True Business Partner, Focus Investment On Customer-Centric Monitoring Technologies

    The monitoring technology market is awash with solutions, marketing acronyms, best practices, and the promise of "proactive" technology management. For many enterprise IT organizations, this remains...

    • Downloads: 575
  • For B2C Marketing Professionals

    Report:Upgrade Your Marketing Plans With Push Notifications And In-App Messaging

    Push notifications and in-app messaging offer new opportunities for marketers to engage their audiences in their mobile moments. But these opportunities for engagement are a double-edged sword: If...

    • Downloads: 143
  • For B2C Marketing Professionals

    Report:Build Your Content Strategy With The Marketing RaDaR

    Strategic Plan: The Content Marketing Playbook

    Today's empowered and digitally connected customers engage less with traditional advertising messages yet, at the same time, are interested in useful and valuable content that can help them orient a...

    • Downloads: 779
  • For CMO Professionals

    Report:Digital Experiences Will Drive Brand Resonance For Rental Newcomers

    Technographics® TRUE Brand Compass: Car Rental And Sharing

    New ride-booking and car sharing services like Getaround, Lyft, Uber, and Zipcar — some of which exploit the rising sharing economy — threaten to change car ownership eventually but will...

    • Downloads: 97
  • For CMO Professionals

    Report:Enrich Customer Life-Cycle Understanding With Customer Journey Maps

    Processes: The Customer Life-Cycle Marketing Playbook

    Customer experience is rapidly increasing in importance across all phases of the customer life cycle — including early phases that have traditionally been the exclusive purview of marketing. As...

    • Downloads: 1016
  • For B2C Marketing Professionals

    Report:Predictions 2015: Marketing Leaders Mix Data, Content, And Insight To Craft Brand Experiences

    Customer-Obsessed Marketers Will Harness The Power Of Contextual Data To Deliver Highly Differentiating Brand Experiences

    The year 2015 will see the gap between customer-obsessed brands and the rest grow even wider. As more interaction data from multiple channels and touchpoints floods customer databases and marketing...

    • Downloads: 571
  • For B2C Marketing Professionals

    Report:Mobile In Japan: What Marketers Need To Know

    While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago,...

    • Downloads: 208
  • For CMO Professionals

    Report:Measure Brand Resonance With The TRUE Brand Compass

    Landscape: The Brand Experience Playbook

    Technology-empowered consumers today have access to more information on brands than ever before and demand more of these brands. In turn, chief marketing officers (CMOs) are challenged to understand...

    • Downloads: 758
  • For B2B Marketing Professionals

    Report:How To Create A Social Depth Strategy

    Drive Brand Exploration With A Winning Combination Of Content And Tactics

    If your buyers score high on the Social Technographics® explore factor, you can consider implementing a social depth strategy on your branded website(s). But before diving into social depth, you...

    • Downloads: 317
  • For CMO Professionals

    Report:Map Your Migration To A Customer Life-Cycle-Powered Marketing Strategy

    Road Map: The Customer Life-Cycle Marketing Playbook

    Forrester believes that chief marketing officers (CMOs) must abandon the century-old marketing/sales funnel and embrace the customer life cycle in order to better manage their customers' interaction...

    • Downloads: 1227
  • For Customer Experience Professionals

    Report:Develop Your Digital Customer Experience Strategy

    Strategic Plan: The Digital Customer Experience Improvement Playbook

    Companies need a digital customer experience strategy to ensure that they build the right experiences to suit their customers' needs and expectations — especially in a world of proliferating...

    • Downloads: 2990
  • For B2C Marketing Professionals

    Report:Twitter Marketers Are Still Looking For Answers

    Many Marketers Use The Platform, But Few Have Unlocked Its Full Value

    Most companies now market on Twitter, but many say the social network isn't yet delivering business value. Why? Many marketers target the wrong objectives. And Twitter itself must do more —...

    • Downloads: 289
  • For B2B Marketing Professionals

    Report:Best Practices For Social Content Hubs

    A social content hub can be an effective tactic for providing prospective buyers with a dynamic destination to explore your products and offerings. But before you invest in the resources and...

    • Downloads: 293
  • For CMO Professionals

    Report:Predictions 2014: B2B CMOs Will Juggle Data, Brand, And Organizational Investments

    In 2014, business-to-business (B2B) CMOs will have to determine the right balance of investments in data and analysis, brand building efforts, and organizational adaptations that help handle these...

    • Downloads: 415
  • For Application Development & Delivery Professionals

    Report:Market Overview: Trade Promotion Management

    Drive Your CPG Firm's Digital Business Initiatives With New Trade Promotion Applications

    Consumer packaged goods (CPG) brands spend more than $500 billion on trade promotions annually and estimate that a third of that spend generates negative returns. To drive new product introduction in...

    • Downloads: 119
  • For B2C Marketing Professionals

    Report:Drive Returns With Adaptive Content Promotion

    Marketers Deploy Flexible Paid Promotion Budgets Behind Earned And Owned Content To Drive Awareness, Advocacy, And Sales

    The big preplanned media buy for product- or brand-centric messages is seeing increasing competition from a nimbler creature: granular media buys for branded or earned content. Here, marketers pay to...

    • Downloads: 147
  • For Customer Insights Professionals

    Report:The Total Cost Of Social Listening

    Business Case: The Social Intelligence Playbook

    Listening platforms continue to be hot and marketers are keen to use consumer conversations to inform marketing and business strategy. But as more businesses adopt listening platforms, the question...

    • Downloads: 1415
  • For B2C Marketing Professionals

    Report:The Facebook Factor: US Online Youth

    Quantifying The Impact Of Social Networking Sites On Brand Interactions For US Online Youth

    It's been more than a year since Forrester published its original report on the "Facebook factor," which quantified the impact of a Facebook fan on brand interactions for US online adults, and social...

    • Downloads: 333
  • For CMO Professionals

    Report:Wireless Brands Fail To Connect With Consumers

    Technographics® TRUE Brand Compass: Wireless

    Wireless brands have traditionally locked in customers with long contracts. But the market is changing as brands like T-Mobile blow up these traditional business models to put the control in the...

    • Downloads: 210
  • For CMO Professionals

    Report:Measure And Manage Brand Health

    Continuous Improvement: The Brand Experience Playbook

    Managing brand health has become more complicated as the expansion of offline and online channels creates a vast array of consumer data that can be used for analysis in the post-digital age. The four...

    • Downloads: 908
  • For B2C Marketing Professionals

    Report:Case Study: Unilever Designs Content Around Customer Interests, Not Products

    The All Things Hair Program Reinvents Brand Marketing To Address 11 Billion Annual Hair Care Searches

    The world's third-largest consumer packaged goods (CPG) company does not radically change how it goes to market often; this case study explores how Unilever did just that. It began when the CPG giant...

    • Downloads: 156
  • For CMO Professionals

    Report:The Convergence Of Brand, Customer Experience, And Marketing

    Organization: The Brand Experience Playbook

    The line between the brand, marketing, and customer experience (CX) disciplines has blurred as people gain access to companies and products on their own terms. This requires an explicit architecture...

    • Downloads: 1316