Media Center

You have questions; we have answers. The Media Center is the place to gain insight into our latest research, data, and analysis and connect with Forrester's PR team.

< View All Media Resources

Home Depot Leads Mobile Website Experience For Retailers
October 30, 2017

In a new Forrester Retail Wave™, Forrester evaluated the mobile websites of 12 retailers in the US, including Amazon, Apple, Home Depot, and Nordstrom. The analysis shows quite a gap between leading brands and those that need improvement: The average score of brands ranked was only 58 out of 100, but the Leaders — Home Depot and Wayfair — performed much better, with scores of 76 and 71, respectively.

Contributing to its high ranking, Home Depot’s score specific to usability reached 87 out of 100, thanks to a mobile experience that delivers feature-rich search, product/category suggestions, and the recall of recent searches. On the other hand, many retailers failed to provide mobile checkout experiences that met customers’ expectations, with Forrester data revealing that median cart abandonment rates are stuck at 66%.

Click here for more information, and please contact us if you'd like a copy of this report. You can see more on the findings and methodology in this blog post as well.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.


Jenna Vassallo
Marketing Manager
Forrester Research, Inc.

Tel. 617-613-5746



Twitter Face Book LinkedIn Youtube