Why Read This
Forrester's research shows that firms that seek to place the customer at the core of their operations closely align their market insights and Customer Intelligence functions under a strategic leader. These companies drive business success through accurate, timely, business-relevant, and actionable customer knowledge. To gauge how far along firms are on the road to the intelligent enterprise, we created a self-test. To get the most out of this diagnostic tool, firms should take the test, share the results, discuss the implementations, and create a road map to evolve their customer knowledge practices over time.