Why Read This
With nearly 5 million Canadians headed into retirement in the next 10 years — and younger Canadians beginning to plan for their own retirements — eBusiness and channel strategy professionals need to ensure that consumers see their firm as a qualified provider of retirement products. Forrester found that clients rate brokerages higher than insurers for retirement planning. Investors Group takes the top spot, with independent advisors and large banks' investment arms following close behind. Consumers told us that a firm's stability, reliability, and customer advocacy affect their view of that firm's retirement planning qualifications. Managers at insurance and investment firms should follow the lead of the top-tier providers by displaying retirement capabilities through messaging and customer outreach through multiple channels.
Tags: B2C eCommerce, Brand & Product Web Sites, Consumer Electronics, Customer Advocacy, Customer Experience Management, Design & Usability, Digital Marketing, eCommerce, Financial Planning, Financial Services, Investments, Wealth Management