Why Read This
Forrester interviewed customer experience (CX) professionals at brands that showed the biggest year-over-year improvement in our annual CX benchmark. We asked them what they and their companies did to drive CX improvements and how those efforts have helped the business succeed. This report summarizes what we learned from talking to seven of the members of 2014's "most improved" group. CX professionals in other companies should study the list of proven strategies, understand why each approach or process worked, and adopt the approaches that will help them act and move along their own path to CX maturity.
Tags: Banking, Branch Banking, Customer Experience Index (CX Index), Customer Experience Management, Design & Usability, Financial Services, Health Plans, Healthcare, Insurance, Mobile Web, Telecommunications Services, Travel