Why Read This
Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is obvious: They get more control over when they watch their favorite shows on their favorite screens. But how they do so shows that consumers are still doing the heavy lifting, despite the many set-top boxes and other fancy technical solutions offered. Forrester's Convenience Quotient methodology reveals why simply connecting the PC to the TV will be the most successful conduit for online video to reach the living room for the short term, followed by videogame consoles. New entrants like connected TVs will see surprising growth, yet they still have a long road ahead before they gain market influence.
Tags: Brand & Product Web Sites, Connected Home, Connected TV, Consumer PCs, DVRs, Game Platforms, Gaming, Online Video, Product & Solutions Strategies, Product Portfolio Strategies, Television