For B2C Marketing Professionals

How Interactive Marketers Can Reach US Mobile Social Network Users – A Social Computing Report

    Why Read This Report

    Mobile social networkers represent 11% of all US online adults, and their ranks are growing. This emerging segment exhibits attractive mobile behaviors that interactive marketers can exploit. Mobile social users show greater responsiveness to ads on their cell phones, purchase mobile content and services at a greater rate, and access the mobile Internet much more often. Marketers who seek to stay connected with and profit from these valuable customers must provide mobile-friendly sites, drive new social experiences, take risks, and offer content that can be shared via mobile phones.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.


    • Mobile Social Users Represent A Small But Growing Target For Marketers
    • Mobile Social Users Are More Willing To Buy Content And Send Text Messages
    • Mobile Social Users Are More Willing To Engage With Their Favorite Brands
    • Mobile Social Campaigns Come With Inherent Challenges

      Target Mobile Users With Unique Offers That Leverage Mobile Interaction
    • Supplemental Material
    • Related Research Documents