For B2C Marketing Professionals

How Interactive Marketers Must Shape The New Agency Management

The Digitization Of All Agencies: Marketers And Agencies Must Adapt To Manage Marketing Complexity

    Why Read This Report

    As agencies break free of traditional and digital marketing silos, interactive marketers can't afford to rely on conventional "bucketed" agency models without stunting the effectiveness of their agencies and therefore hurting their own cause. This introduction highlights a Forrester report about this new reality and explains what interactive marketers must do to adapt to it in terms of organization, management, and compensation of agencies.
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