For CMO Professionals

How Real CMOs Connect The Dots

An Empowered Report: Insights From Forrester's Marketing & Strategy Forum EMEA 2010

    Why Read This Report

    Forrester has called for the chief marketing officer (CMO) to be the chef d'orchestre, the conductor who assertively defines the brand and carefully knits together all of her company's offers and resources to best meet the needs of the consumer groups it serves. This requires top marketers to broaden their reach, build influence around the organization, and collaborate with all departments. Moving from disparate parts to a connected whole is a process, not a project. Marketing leaders at Forrester's Marketing & Strategy Forum EMEA 2010 shared their best practices for starting down the road of a more orchestrated brand experience.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.