Why Read This
Age and Internet access continue to be the strongest predictors of channel choice in Spain. Branches are used by mainstream consumers, whereas online and telephone banking attract a niche of young, high-value Net users. Online banking adoption in Spain has grown from 4% in 2001 to 19% in 2008. Until 2006, the growth of Internet banking had little effect on branch use, but that is starting to change. Although branches are still the dominant banking channel used by 54% of Spaniards, monthly use has fallen by 3% since 2006. We think the time is ripe for Spanish banks to increase their efforts to migrate more customers online.
Tags: B2C eCommerce, Banking, Branch Banking, Brand & Product Web Sites, Cross Channel Strategies, Customer Experience Management, Digital Marketing, Direct Marketing, eCommerce, eCommerce Adoption, Financial Services, Multichannel Banking, Multichannel Customer Experience, Multichannel Selling Strategies, Online Banking