For Customer Insights Professionals

How Technology Supports Distributed Marketing Organizations

    Why Read This Report

    Most marketing organizations struggle to manage the burgeoning complexity associated with brands, regions, and channels and the resulting issues around brand consistency, program ownership, and speed-to-market. Few marketing applications are set up to support marketing organizations with these distributed challenges. An emerging set of distributed marketing technologies focus on solving these problems by: 1) centralizing content, workflow, and business rules; 2) supporting campaign management and response capture and measurement at a corporate and local level; and 3) delivering personalized content in many different formats.
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