For B2C Marketing Professionals

How To Develop An Interactive Marketing Content Plan

Using Earned, Owned, And Paid Online Content To Become Responsive Marketers

    Why Read This Report

    The rapid growth of social and mobile technologies has created a new media ecosystem that requires constant customer interaction. In this new landscape interactive marketers must act like interactive publishers, distributing content while managing always-on interactions with customers across earned, owned, and paid media. To do so they must create a centralized plan and a responsive process that encourages customer interactivity.

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