Why Read This
Software innovation plays an increasingly vital role in enterprise success as a key part of more and more products and services, whether on the Web, a phone, a desktop PC, a car, or in your home. Innovation is important whether the software is
a product or service, as in the case of Microsoft or Google; is a means by which customers interact with an enterprise to obtain a product or service, as in the case of Netflix or Fidelity; or is embedded within an automotive, aerospace, consumer electronics, or medical product. Forrester interviewed experts in a dozen organizations that excel at software innovation and learned the most important process, organizational, cultural, geographical, and staffing practices that promote software innovation. As your enterprise moves to exploit the recovery, adopt the software innovation practices that work best within your context to increase your success.
Tags: Application Life-Cycle Management (ALM), Customer Experience Management, Enterprise Collaboration, Enterprise Social, Innovation, Innovation Management, Organizational Structure, Product Management, Recruitment, Social Media, Talent Management