Why Read This
Tablet sales are booming, and while applications (apps) are all the rage, consumers are still spending more time using browsers on their tablets than they are using apps. That makes sense because websites support more diverse tasks and tend to be the first and most-well-known point of contact with a brand. The problem is that most sites are difficult to use when accessed from a tablet. Forrester has identified five quick fixes firms can make that can immediately improve the web browsing experience from tablets. Firms should prioritize fixes in the context of a wider experience strategy that guides the experiences to deliver and the appropriate touchpoints on which to deliver them.