How To Plan Successful Analyst Days

Technology Industry Workshop

Wednesday, March 21, 2012London

This Workshop has Passed.

Event Overview

In this interactive one-day Workshop, learn the fundamentals for organizing these events, culminating in the construction of a plan using Forrester's analyst days project plan template, which you can then take away with you for use on your next analyst day.


Key Takeaways

Learn how to deliver a first-class analyst day. In particular, a Forrester analyst teaches you how to:

  • Understand what an analyst day can achieve, assessing the risks as well as the rewards.
  • Identify the important participants and secure their commitment.
  • Assess and obtain the necessary budget.
  • Understand what event elements you can deploy - you have a lot of options.
  • Weave those elements into a great event schedule.
  • Personalize the event to ensure analysts receive valuable - not merely interesting - information.
  • Get the logistics right beforehand, on-site, and afterward to ensure that you meet your planned objectives.

Who Should Attend?

  • Analyst relations directors/managers, influencer relations directors/managers, product managers, PR managers with responsibility for analyst relations, and anyone else involved in or wanting to introduce an AR program that will include analyst days.
  • Marketing directors, corporate communications directors, and CEOs who want to understand how to create an analyst day within their broader programs.

Why Attend?

  • Work closely with Forrester analysts. Attendance is limited to maximize client-analyst interaction.
  • Understand an important technique with great potential to enhance the success of your AR program and your AR career.
  • Complete hands-on exercises that will rehearse you for the preparation of your own analyst day.
  • Network with peers facing similar goals and challenges.
  • Leave with an action plan and strategy that will generate new value for your AR program and your company.