Why Read This
Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer with hundreds of thousands of applications. The transformation, however, has only just begun. Innovative technologies will fundamentally alter what a mobile phone can do in the next few years and will continue to disconnect the phone from the PC experience it resembles today. Consumer product strategists must embrace mobile as a new digital and connected medium for enhancing the customer's product and service experience throughout their journey from marketing through to ownership.
Tags: Apparel, Automotive, Consumer Mobile Devices, Consumer Mobility, Customer Experience Management, eCommerce, Mobile Application Platforms, Mobile Web, Omnichannel Customer Experience, Product & Solutions Strategies, Product Portfolio Strategies, Retail