IBM

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  • For Customer Experience Professionals

    REPORT: Now Tech: Experience Design Services In China, Q1 2019

    Forrester's Overview Of 27 Experience Design Service Providers In Greater China

    January 18, 2019 Riccardo Pasto

    You can use experience design (XD) to shape customer-centric initiatives and business strategies, blur the boundaries between digital and physical, and attract and engage customers in Greater China. But to access these benefits, you'll first have to select from a diverse set of providers that vary by size, functionality, geography, and vertical market focus. Customer experience (CX) pros should use this report to understand the value they can expect from an XD service provider in Greater China and select one based on size and capabilities.

  • For Security & Risk Professionals

    REPORT: Now Tech: Managed Security Services In Asia Pacific, Q1 2019

    Forrester's Overview Of 19 Managed Security Service Providers

    January 16, 2019 Jinan Budge

    You can use managed security services to rapidly transform your security operations, improve your talent diversity, increase your breadth of skills, and support your global business. But to access these benefits, you'll first have to select from a diverse set of providers that vary by size, functionality, geography, and vertical market focus. Security leaders should use this report to understand the value they can expect from a managed security service provider and select one based on size and functionality.

  • For Enterprise Architecture Professionals

    REPORT: Now Tech: Master Data Management, Q1 2019

    Forrester's Overview Of 20 Master Data Management Providers

    January 15, 2019 Henry Peyret

    You can use master data management (MDM) to get a 360-degree view of your customers, to improve data quality and produce more accurate reports, and to prepare for sharing product data with partners and customers. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Enterprise architects should use this report to understand the value they can expect from an MDM provider and select vendors based on size and functionality.

  • For B2C Marketing Professionals

    REPORT: Now Tech: Real-Time Interaction Management, Q1 2019

    Forrester's Overview Of 42 RTIM Providers

    January 11, 2019 Rusty Warner

    B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with their brand, and align marketing with all of their firms' customer-facing functions. But to access these benefits, you'll first have to select from a diverse set of vendors that vary widely. Use Forrester's Now Tech report to understand the value you can expect from a RTIM provider and select vendors based on size and functionality.

  • For CIO Professionals

    REPORT: The Forrester Wave™: Enterprise Insight Platforms, Q1 2019

    The Nine Providers That Matter Most And How They Stack Up

    January 7, 2019 Brian Hopkins

    In our 21-criterion evaluation of enterprise insight platforms (EIPs), which combine data management, analytics, and insight application development tooling, we identified the nine most significant ones — EdgeVerve, GoodData, Google, IBM, Microsoft, Reltio, SAP, SAS, and TIBCO Software — and researched, analyzed, and scored them. This report shows how each provider measures up and helps CIO professionals make the right choice when selecting an enterprise insight platform.

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