Latest Research

  • For B2C Marketing Professionals

    REPORT: Vendor Landscape: Marketing Resource Management

    Leverage MRM To Drive Customer-Obsessed Marketing Operations

    October 20, 2017 Rusty Warner

    B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM solutions with more agile alternatives. But the current MRM market is fragmented and many vendors offer overlapping functionality. This report categorizes solution providers that address the most common MRM use cases and provides recommendations for B2C marketers considering MRM investments.

  • For Application Development & Delivery Professionals

    REPORT: Vendor Landscape: Digital Experience Portals

    Ding-Dong! The Salesman's Dead — Long Live Self-Service

    October 13, 2017 Mark Grannan

    Portal scenarios are critical to delivering secure web and mobile experiences on top of back-end and transaction systems of record. They must be part of your modern digital experience (DX) platform strategy. The landscape of portal vendors is rapidly evolving as horizontal, vertical, and DIY options take on stalwarts like IBM and Oracle. This report helps application development and delivery (AD&D) professionals understand the market for digital experience portal solutions.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Vendor Landscape: Product Information Management (PIM), Q3 2017

    Forrester's Landscape Overview Of 17 Providers

    October 13, 2017 Bruce Eppinger

    Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of spreadsheets posing as repositories of siloed content. Furthermore, they automate how brands distribute content to thousands of resell channels and allow retailers to onboard and govern content that hundreds of suppliers provide to them. This report introduces digital business leaders to the modern PIM landscape as well as the vendors whose solutions empower teams to tell product stories across a constellation of touchpoints.

  • For Infrastructure & Operations Professionals

    REPORT: Vendor Landscape: Advanced Automation Service Providers, Q3 2017

    Choose Your Automation Solutions Wisely To Make The Most Of Managed Services Engagements

    October 13, 2017 Somak Roy, Bill Martorelli

    Advanced automation in managed services now influences enterprise customers' assessment of prospective service provider partners. Although service providers have built and/or assembled portfolios and solutions, customers should know that advanced automation is still in its early stages. Today's application and automation parts combine to form broader value propositions that address wider use cases. This report analyzes the landscape of vendors providing automation tools to help infrastructure and operations (I&O) leaders navigate the managed services market.

  • For Enterprise Architecture Professionals

    REPORT: Vendor Landscape: Graph Databases

    Leverage Graph Databases To Succeed With Connected Data

    October 6, 2017 Noel Yuhanna

    Whether you are doing customer analytics, fraud detection, or risk assessment, you need connected data. While linking a few data points or data sources is often simple, creating connections with significant amounts of heterogeneous data requires a radically new approach. Enterprise architects should read this report to learn how the new and emerging graph database technology offers the ability to link pieces of data easily to create more meaningful and actionable insights. This report was originally published as a market overview in 2015; we've updated it to reflect new vendors and a broader set of emerging use cases.

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