IBM

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  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018

    Tools And Technology: The Enterprise Marketing Technology Playbook

    February 13, 2018 Joe Stanhope

    In our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018

    The 12 Providers That Matter Most And How They Stack Up

    February 13, 2018 Rusty Warner

    In our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney Bowes, RedPoint Global, Salesforce, SAP Hybris, SAS, and Selligent — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

  • For Customer Insights Professionals

    REPORT: Now Tech: Customer Analytics Technologies, Q1 2018

    Landscape: The Customer Analytics Playbook

    February 12, 2018 Brandon Purcell

    You can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Customer insights (CI) professionals should use Forrester's Now Tech report to understand the value they can expect from a customer analytics technology provider and select vendors based on size and functionality.

  • For B2C Marketing Professionals

    REPORT: Now Tech: Cross-Channel Campaign Management, Q1 2018

    Landscape: The Enterprise Marketing Technology Playbook

    February 9, 2018 Rusty Warner

    You can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. B2C marketing professionals should use Forrester's Now Tech report to understand the value they can expect from a CCCM provider and select vendors based on size and functionality.

  • For Enterprise Architecture Professionals

    REPORT: The Forrester Wave™: Operational Intelligence For B2B Integration, Q1 2018

    The Eight Vendors That Matter Most And How They Stack Up

    January 17, 2018 Henry Peyret

    In our 28-criteria evaluation of providers of operational intelligence (OI) for B2B integration, we identified the eight most significant ones — Axway, Cleo, Dell Boomi, IBM, Liaison Technologies, OpenText, Software AG, and TIBCO Software — and researched, analyzed, and scored them. This report shows how each provider measures up and helps enterprise architecture (EA) professionals make the right choice.

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