For CIO Professionals

IT Buyers Prioritize Virtualization Over Cloud

Strategists Should Plan Practical Offerings And Messaging For Buyers

    Why Read This Report

    In the Forrester Enterprise And SMB Hardware Survey, North America And Europe, Q3 2009, we used carefully worded questions to test buyer priorities on initiatives for virtualization, consolidation, automation, internal cloud, and infrastructure-as-a-service (IaaS). We learned that despite the similarities of the ideas under these phrases, most buyers are prioritizing initiatives for consolidation, virtualization, and automation — but few buyers, by comparison, are prioritizing "cloud" initiatives As a result, vendor strategists should use familiar concepts and terms to market cloud offerings. And rather than market general purpose IaaS offerings, service providers should build focused offerings such as archiving-, identity-, and email-as-a-service.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.