IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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  • For CMO Professionals

    REPORT: Forrester Analytics: Adtech (Data Management Platforms) Forecast, 2018 To 2023 (Global)

    ForecastView Document

    February 15, 2019 Jennifer Adams, Tina Moffett

    Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the global DMP market to grow at a 19.3% compound annual growth rate (CAGR) over the 2018-to-2023 period. This forecast focuses on DMPs that support programmatic advertising, including Adobe, IgnitionOne, Lotame, Neustar, Oracle, Salesforce, and Wunderman (KBM Group). It breaks out global DMP growth by region, deployment model, enterprise/SMB, and industry.

  • For Application Development & Delivery Professionals

    REPORT: Drive Greater Speed, Innovation, And Adoption With SaaS Transformation

    Executive Overview: The SaaS Transformation Playbook

    February 13, 2019 Liz Herbert

    Companies looking to maintain their competitive edge and execute on digital transformation strategies need modern, flexible business applications. Forrester's software-as-a-service (SaaS) transformation playbook outlines four major phases to help application development and delivery (AD&D) professionals refresh their enterprise applications portfolios to leverage the benefits of SaaS. The playbook helps you discover your vision and strategy, plan your path forward, act on selecting and implementing the best SaaS solutions, and optimize for success. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: The Global Tech Market Outlook For 2019 To 2020

    Tougher Times Are Ahead As We Move Away From 2018's Peak Growth Rates

    February 11, 2019 Andrew Bartels

    When CIOs look back in five years, they will probably mark 2018 as the best year for tech budgets over that period. To help CIOs navigate these shifting tech waters and prepare for tougher times, this report provides Forrester's projections for baseline growth in the global tech market by region and country, by product, and by other dimensions like spending on new projects or on business technology.

  • For Application Development & Delivery Professionals

    REPORT: Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook

    February 7, 2019 Boris Evelson, Martha Bennett

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio that helps them become insights-driven businesses. This report will help application development and delivery (AD&D) pros build a viable BI strategy that can adapt to business change and assimilate new technologies. We've updated the original playbook report for continued relevance and accuracy, including data from the Forrester Analytics Global Business Technographics® Data And Analytics Survey, 2018.

  • For CIO Professionals

    REPORT: 2019 US Tech Budgets: Industry Outlook

    CIOs Should Make Their 2019 Plans With A Solid Understanding Of What's Going On In Their Industry

    February 6, 2019 Andrew Bartels

    The US tech budget outlook for 2019 is generally positive, with projected growth of 6.1% only slightly slower than its 2018 growth. But in that broad picture, different industries will face very different prospects. In this report, we provide our forecasts by industry and high-level tech budget benchmarks for tech spending as a percentage of revenues by industry. We also address each industry's tech spending by category and the split between business technology (BT) and back-office technology (BOT) spending. CIOs should read this report to compare their 2019 tech budgets with the outlook for tech spending in their industry.

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