IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

Latest Research

  • For B2C Marketing Professionals

    REPORT: Forrester Data: Ad Technology (Data Management Platforms) Forecast, 2017 To 2022 (US)

    ForecastView Document

    December 14, 2017 Jennifer Adams, Susan Bidel

    Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the US DMP market to grow at a 21.6% compound annual growth rate (CAGR) over the 2017-to-2022 period. This forecast focuses on DMPs that support the programmatic advertising ecosystem; vendors include Adobe, IgnitionOne, Lotame, Neustar, Oracle, Salesforce, and Wunderman (KBM Group). The forecast breaks out US DMP growth by deployment model, enterprise/midmarket, and 10 industry segments.

  • For CIO Professionals

    REPORT: 2018 US Tech Budget Outlook: Growth Will Accelerate To Almost 6%

    Sustained Economic Growth, Cloud, And Business Technology Will Drive Better Tech Growth In 2018

    December 13, 2017 Andrew Bartels

    With US firms finalizing their 2018 tech budget plans, we provide our current forecast for the 2018 US tech market across multiple dimensions, including by tech category, for business technology (BT) versus back-office technology, and for new project spending versus tech MOOSE.

  • For CIO Professionals

    REPORT: The 2018 Outlook For US Industries And Their Tech Budgets

    Chemicals And Insurance Lead The Way; Government And Media And Entertainment Are Lagging

    December 13, 2017 Andrew Bartels

    As CIOs and their business partners develop their tech budget plans based on their business' strategy and requirements, it can be useful to look at what other firms are doing, especially firms in their own industry. So, in this report, we provide our forecasts by industry and high-level tech budget benchmarks for tech spending as a percentage of revenues by industry. We also address each industry's tech spending by category and the split between business technology (BT) and back-office technology spending.

  • For Security & Risk Professionals

    REPORT: The State Of Risk Management 2017

    Benchmarks: The Governance, Risk, And Compliance Playbook

    December 5, 2017 Christopher McClean

    Executives must take big bets on new technologies, business models, and emerging markets to stay ahead of the fast pace of competition. With so much at stake and so many public examples of corporate failures, a formal risk management program seems clearly worthwhile, and companies that have one see direct benefits. However, barriers persist and adoption has been slow. This report examines how risk professionals can overcome skepticism and build a program that will help guide their organization through rapid market evolution and disruption.

  • For CIO Professionals

    REPORT: Four Critical Steps To Create A Culture Of Innovation

    December 4, 2017 Bobby Cameron

    Innovation sits at the top of CIOs' priorities, but it will be ineffective if the principles of innovation are not embedded in your team's DNA. The challenge is twofold. First, many technology organizations don't have an innovation mindset due to the historical mandate and approach of the team. Second, changing culture is never easy. CIOs must design and then actively work to change the culture. CIOs must implement four sets of activities: make innovation everyone's job; break down traditional organizational silos while exploiting an ecosystem of partners; provide supporting roles and processes; and use client focus to drive innovation.

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