IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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6 results in Everything

  • Past 6 months
  • Digital Marketing
  • Customer Insights
  • For Customer Insights Professionals

    Report:Predictions 2015: Invest In Customer Insights To Activate Contextual Marketing

    CI Pros Will Close The Gaps Between Data, Insights, And Action This Year

    Customer insights (CI) professionals are in a unique position to help their firms make the journey toward customer obsession. Why? Because they enable their firms to close the gap between the...

    • Downloads: 365
  • For Customer Insights Professionals

    Report:Personal Identity And Data Management

    Vision: The Personal Identity And Data Management Playbook

    Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns about...

    • Downloads: 1040
  • For Customer Insights Professionals

    Report:Brief: Demystifying Real-Time Interaction Management

    Anchor Your Contextual Marketing Engine With This System Of Engagement

    Customer obsession requires marketers to rethink campaigns and instead deliver self-perpetuating cycles of insight-driven interactions. We believe that firms will assemble contextual marketing...

    • Downloads: 116
  • For Customer Insights Professionals

    Report:Quick Take: Salesforce Begins A Journey Toward Contextual Marketing

    Announcements At Connections Digital Marketing Conference Reveal Seminal Steps Toward A Broader Vision

    Salesforce.com's annual event for marketers, Connections, took place from September 23 through September 25, 2014. Announcements about new features of the ExactTarget Marketing Cloud ranged from...

    • Downloads: 167
  • For Customer Insights Professionals

    Report:Gauge Your L2RM Progress And Success

    Benchmarks: The Lead-To-Revenue Playbook

    Business-to-business (B2B) marketers implementing a lead-to-revenue (L2R) process for the first time, or expanding an immature L2R program, often feel they are navigating uncharted waters — but...

    • Downloads: 265
  • For Customer Insights Professionals

    Report:Model The ROI Of Enterprise Marketing Technology Investments

    Business Case: The Enterprise Marketing Technology Playbook

    Enterprise marketing technologies promise to enable better customer engagement, improve marketing performance, and boost efficiency. This report, part of Forrester's enterprise marketing technology...

    • Downloads: 655