IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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42 results in Reports

  • IT Infrastructure & Operations
  • Consumer Technographics
  • For CIO Professionals

    Report:Services For The Digital Self

    The Battle To Serve You . . . And Profit From Your Data

    People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

    • Downloads: 741
  • For Marketing Leadership Professionals

    Report:The Worldwide Tablet Forecast

    A ForecastView Report

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer and...

    • Downloads: 168
  • For CIO Professionals

    Report:Windows: The Next Five Years

    As Mobile Device Sales Surpass PCs, CIOs Will Need To Corral A Troika Of OS Leaders

    The launch of Windows 8 is a major pivot point for Microsoft — and for IT leaders and the individuals they support. The new Windows 8 user experience (UX) and programming model will transform...

    • Downloads: 933
  • For Infrastructure & Operations Professionals

    Report:Brief: Privacy Concerns Will Shape, Not Stop, Google Glass Adoption

    How You Can Experiment With Glass Today Despite Privacy Concerns

    Infrastructure and operations (I&O) leaders are already looking at how Google Glass can play a supporting role in their enterprise mobility strategies. Today's pilots cross the spectrum of use cases:...

    • Downloads: 55
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Commerce Is Poised To Take Off In India

    The Growth Of Online Shopping On Feature Phones, Smartphones, And Tablets Will Catalyze The Growth Of Mobile Commerce In India

    The number of smartphone and tablet owners in India will double by 2017 as mobile devices increasingly become extensions of consumers' lifestyles. A host of macro factors, such as the emergence of a...

    • Downloads: 180
  • For Marketing Leadership Professionals

    Report:Mobile Marketing: Not The Same On Tablets As On Smartphones

    Effective mobile marketing begins with understanding how consumers use the two main types of mobile devices that can deliver rich marketing experiences: smartphones and tablets. This short report...

    • Downloads: 1328
  • For Marketing Leadership Professionals

    Report:Don't Confuse Tablet And Mobile Marketing

    Contextual Marketing Demands A Unique Approach To Tablets

    Too many marketing leaders still lump tablets and smartphones in the same mobile bucket. That's a mistake. Why? Because tablets are not primarily mobile devices. Instead, they are mostly used within...

    • Downloads: 707
  • For Marketing Leadership Professionals

    Report:Global PC And Broadband Penetration

    A Technographics® Global Overview Document

    The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

    • Downloads: 379
  • For eBusiness & Channel Strategy Professionals

    Report:Digital Insurance Teams Need A Tablet Strategy

    The intuitive design and the standard features of tablets make it possible for digital insurance teams to create compelling customer experiences and support insurance agents in an effective and...

    • Downloads: 586
  • For Customer Insights Professionals

    Report:Understanding The Psychology Of Technology Adoption With A Multimethodology Approach

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Forrester has been studying the life cycle of consumer technology adoption since the inception of our Consumer Technographics studies in 1997. Over the years, the pace of innovation has accelerated...

    • Downloads: 49
  • For Security & Risk Professionals

    Report:Know Your Data To Create Actionable Policy

    Policy: The Data Security And Privacy Playbook

    Data defense is the fundamental purpose of information security. To defend your data, there are only four levers you can pull — controlling access, inspecting data usage patterns for abuse,...

    • Downloads: 766
  • For CMO Professionals

    Report:Five Urgent Truths About The Future Of Wearables That Every Leader Should Know

    Wearables Are Poised To Change The Marketing Landscape — Is Your Company Ready?

    Organizers of the influential LeWeb Paris 2014 conference asked Forrester to curate and present a theme on wearable computing. To that end, we conducted original research about the opportunities that...

    • Downloads: 319
  • For Marketing Leadership Professionals

    Report:The European Tablet Landscape

    A Technographics® Data Essentials Document

    2012 was undoubtedly a pivotal year for tablets. With double-digit growth in tablet uptake across Western Europe, about one in seven online Europeans now owns a tablet. And with further double-digit...

    • Downloads: 117
  • For CIO Professionals

    Report:Rich Communication Services Can Unlock The Value Of Systems Of Engagement

    The Joyn Initiative Will Help Evolve Engagement Strategies

    As companies evolve their strategies to embrace systems of engagement, CIOs are likely to benefit from the emergence of a new major social media communications platform, rich communication services...

    • Downloads: 303
  • For eBusiness & Channel Strategy Professionals

    Report:European Digital Banking Forecast, 2014 To 2018

    Tablet Banking Will Overtake Mobile Banking By As Soon As 2016

    Online and mobile banking are now widespread across Western Europe, with small numbers of people banking on tablets. Over the next five years, growing adoption of smartphones and tablets will result...

    • Downloads: 400
  • For CMO Professionals

    Report:Brief: Prepare Now For Apple's Giant Leap Into Wearables

    Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch

    The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...

    • Downloads: 242
  • For Marketing Leadership Professionals

    Report:Google Glass: What Marketers Need To Know

    Utility-Based Marketing Is In; Advertising Is Out

    Google Glass, the new head-mounted device from Google, has the potential to be the next great platform for app development — as disruptive and fertile a platform as the iPhone has been....

    • Downloads: 683
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2013, China

    China Consumer Technographics®

    This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

    • Downloads: 35
  • For CIO Professionals

    Report:The Internet Of Things Comes Home, Bit By Bit

    Digital Homes Will Get Smart In Small Steps

    The connected world's tendrils are expanding far and wide to gear like farm equipment and parking meters, yet most consumers' homes remain a simple endpoint of connectivity whose intelligence is...

    • Downloads: 1261
  • For Infrastructure & Operations Professionals

    Report:Building A Fitter Business With Wearable Technology

    How I&O Can Help Boost Corporate Wellness Programs With Wearable Technology

    Infrastructure and operations (I&O) professionals have navigated the transition from deploying laptops to managing mobile devices like tablets and smartphones — and the next stop will be...

    • Downloads: 446
  • For eBusiness & Channel Strategy Professionals

    Report:European Online Retail: Five Trends To Watch In 2013

    European eBusiness Executives Must Embrace A Multi-Touchpoint Reality

    European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

    • Downloads: 727
  • For eBusiness & Channel Strategy Professionals

    Report:How US Consumers Shop On Mobile Devices

    Consumers Use Mobile Phones Primarily For In-Store Product Research

    Sales remain small on mobile devices, and online retailers are taking a cautious approach to investment in mobile services — for now. In this report, we discuss the size of the US mobile retail...

    • Downloads: 849
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2012: European Retail Banking eBusiness And Channel Strategy

    Put Digital Touchpoints At The Heart Of Your Multichannel Strategy

    In this research, we explore what the state of the economy, new regulations, competition, and changing customer behavior mean for the priorities of eBusiness and channel strategy executives at...

    • Downloads: 1310
  • For Marketing Leadership Professionals

    Report:The State Of Consumers And Technology: Benchmark 2014, US

    North American Consumer Technographics®

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

    • Downloads: 109
  • For Customer Insights Professionals

    Report:US Online Consumers' Perspectives On Wearable Technology

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    In 2012, Forrester's "smart body, smart world" report asserted that sensor-laden embedded devices would be the next big thing among technology trends. Since then, we've witnessed the adoption...

    • Downloads: 70