IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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65 results in Reports

  • B2B eCommerce
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Integration Technologies, Q2 2015

    The Range Of Integration Technologies Is Diversifying

    Integration technologies are a middleware category of products to develop, maintain, and execute interfaces between applications and databases. The integration domain is a renewed hot topic for...

    • Downloads: 627
  • For Application Development & Delivery Professionals

    Report:API Design, Part 1: REST Is The Leading But Not Only Option For Your APIs

    Favor Pragmatic REST Over REST Theory; Use SOAP And MOM Where Appropriate

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 774
  • For Application Development & Delivery Professionals

    Report:API Design, Part 2: Design Messaging Styles By Balancing Reach With Your Other Design Goals

    To Foster API Acceptance, Design Around Your API Users' Messaging Preferences And Need For Other Capabilities

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they select messaging types for...

    • Downloads: 687
  • For eBusiness & Channel Strategy Professionals

    Report:Death Of A (B2B) Salesman

    One Million US B2B Salespeople Will Lose Their Jobs To Self-Service eCommerce By 2020

    Forrester forecasts that 1 million US B2B salespeople will lose their jobs to self-service eCommerce by the year 2020. While B2B buyers overwhelmingly prefer to research, and increasingly buy,...

    • Downloads: 891
  • For Application Development & Delivery Professionals

    Report:API Design, Part 3: Make Transactions And Error Handling Clear In Your API Designs

    Ensure That Your Choice Of Messaging Style Does Not Interfere With The Design Clarity Of Your API

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 663
  • For B2B Marketing Professionals

    Report:Transform From Top Lead Supplier Into Leader Of Customer Engagement

    The New Physics Of Lead-To-Revenue Management

    The report "The New Physics Of Lead-To-Revenue Management," originally written for sales enablement professionals, explains that standard practices, which demonstrate marketing spend's impact on...

    • Downloads: 260
  • For Application Development & Delivery Professionals

    Report:B2B Order Management Bridges The Gap Between B2B eCommerce And ERP

    Create A B2B Order Management Strategy That Prioritizes Speed And Agility Over Economies Of Standardization

    Many eCommerce projects fail due to problems integrating front-office applications with back-office order tracking and execution. This "integration gap" is a particular challenge in B2B scenarios...

    • Downloads: 309
  • For B2B Marketing Professionals

    Report:Gauge Your L2RM Progress And Success

    Benchmarks: The Lead-To-Revenue Playbook

    B2B marketers implementing a lead-to-revenue (L2R) process for the first time, or expanding their L2R program, often feel they are navigating uncharted waters — but they're not alone! B2B marketers...

    • Downloads: 454
  • For B2B Marketing Professionals

    Report:Threats To Their Traditional Sales Force Will Change The Focus For B2B Marketers

    Death Of A (B2B) Salesman

    This report, originally written for eBusiness and channel strategy professionals, includes content relevant to B2B marketers, especially those leading sales enablement initiatives in...

    • Downloads: 272
  • For eBusiness & Channel Strategy Professionals

    Report:US B2B eCommerce Forecast: 2015 To 2020

    B2B eCommerce Will Top $1 Trillion By 2020 In The US

    Forrester estimates that B2B eCommerce will top $1.1 trillion and account for 12.1% of all B2B sales in the US by 2020. At the end of 2015, Forrester expects eCommerce to reach $780 billion and...

    • Downloads: 529
  • For Application Development & Delivery Professionals

    Report:API Design, Part 4: Future-Proof And Secure Your APIs To Fit Your Usage Scenarios

    Data Ownership Guides Security; Versioning Strategy And Open-Ended Design Protect Your APIs' Futures

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 707
  • For eBusiness & Channel Strategy Professionals

    Report:Alibaba: Understanding The World's Biggest Digital Ecosystem

    The Behemoth's Digital Empire Is Expanding, Both Inside And Outside Of China

    The Alibaba Group could soon make Wall Street history with what will almost certainly be one of the largest initial public offerings ever. eBusiness professionals are wondering how the Chinese...

    • Downloads: 604
  • For eBusiness & Channel Strategy Professionals

    Report:Commerce Service Providers Market Overview: Large-Scale Partners Can Accelerate Commerce For Key Customers

    Market Overview: Commerce Service Providers (CSPs), Q2 2014, Part 2

    To help execute their digital business transformations, companies are increasingly calling upon commerce service providers (CSPs) to define and deliver their digital ecosystem strategies. This report...

    • Downloads: 167
  • For eBusiness & Channel Strategy Professionals

    Report:It Takes A Village To Deliver World-Class B2B eCommerce

    Tools And Technology: The B2B eCommerce Playbook

    Producing an effective business-to-business (B2B) eCommerce technology strategy is like planning for a successful journey: You need a good map, a proper guide, and the right tools. In the age of the...

    • Downloads: 711
  • For CMO Professionals

    Report:Predictions 2015: CMOs Boldly Reach For More Influence In The Enterprise

    More Internal Influence Will Require Marketing Optimization

    It's the middle of the decade, and chief marketing officers (CMOs) find themselves in the middle of a dilemma. The CMO role has yet to emerge fully from its historical communications, promotion, and...

    • Downloads: 544
  • For Application Development & Delivery Professionals

    Report:How To Manage APIs For Customer Engagement

    APIs Need More Than API Management

    Application programming interfaces (APIs) are central to any organization's software strategy to win, retain, and serve customers. As a result, development leaders are scrutinizing API management...

    • Downloads: 581
  • For B2B Marketing Professionals

    Report:Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014

    Business-to-business (B2B) marketing executives must stretch budget dollars across an increasingly fragmented set of funding demands to reach buyers where they are spending their time. While CMOs...

    • Downloads: 617
  • For CIO Professionals

    Report:Vendor Landscape: B2B Business Networks

    Supplier Networks And EDI-Based Networks Start To Evolve To Support Supplier-Buyer Collaboration

    Effective document exchange is critical for B2B commerce and thus a key piece of the business technology (BT) agenda for winning, serving, and retaining customers. CIOs have three options for...

    • Downloads: 262
  • For eBusiness & Channel Strategy Professionals

    Report:Commerce Service Providers Market Overview: Changing Market Dynamics Drive New Strategies And Alignments

    Market Overview: Commerce Service Providers, Q3 2014, Part 1

    To help execute their digital business transformations, companies are increasingly calling upon commerce service providers (CSPs) to define and deliver their digital ecosystem strategies. This report...

    • Downloads: 243
  • For CMO Professionals

    Report:Rethink Marketing In The Customer's Context

    How B2B Marketers Need To Recast Their Approach

    Business-to-business (B2B) marketers must face a new reality: Customers seek a range of inputs as they embark on solving business needs. Some executives prefer vendors that can create and deliver on...

    • Downloads: 1164
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research B2B eCommerce Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet

    The business-to-business (B2B) eCommerce market is quickly evolving, owing its growth to indoctrinated online buyers and increasing digital network sophistication. The total US B2B market is over...

    • Downloads: 11
  • For B2B Marketing Professionals

    Report:Brief: Boosting Channel Partner Engagement

    Partner Engagement Begets Partner Experience, Which Begets Partner Productivity

    Channel partner engagement — how and how often partners interact with business-to-business (B2B)/tech vendors — is critical, as engagement is a key indicator of partner loyalty and...

    • Downloads: 218
  • For B2C Marketing Professionals

    Report:Learn From The Groundswell Awards

    This report highlights best practices for B2B marketers seeking to tap online communities for the purpose of social marketing. Outstanding business-to-business (B2B) community and social marketers...

    • Downloads: 363
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: B2B Commerce Suites, Q4 2013

    The "Big Three" Lead The Pack, But Several Emerging Players Trail Closely Behind

    In Forrester's 66-criteria evaluation of B2B commerce suite vendors, we identified the seven most significant providers in the category — commerceserver.net, hybris (an SAP company), IBM,...

    • Downloads: 1204
  • For eBusiness & Channel Strategy Professionals

    Report:US Commerce Platform Technology And Services Forecast, 2014 To 2019

    US Commerce Technology Spending Will Nearly Double To $2.1 Billion By 2019

    We forecast that the market for commerce technology will almost double from $1.2 billion in 2014 to $2.1 billion by the end of the decade in the US alone. Spend by eBusiness groups on associated...

    • Downloads: 487