IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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160 results in Reports

  • B2B eCommerce
  • For CMO Professionals

    Report:B2B Marketing's Big Data Destiny

    How To Make Business Buyer Data Actionable

    Business-to-business (B2B) CMOs who make business decisions based on internal data, with all of its imperfections and gaps, risk the same fate as hikers who head off into the wilderness without a...

    • Downloads: 427
  • For eBusiness & Channel Strategy Professionals

    Report:Thrive By Adopting Proven B2C Principles

    Road Map: The B2B eCommerce Playbook

    Science fiction writer William Gibson once said: "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have been...

    • Downloads: 1191
  • For CMO Professionals

    Report:Brief: Redesign B2B Dashboards Around Customers To Deliver Actionable Insights

    Most B2B marketers rely on static slide decks and tedious spreadsheets to demonstrate the impact of their marketing spend. Yet they are being held to higher expectations regarding ROI and faster...

    • Downloads: 359
  • For Customer Experience Professionals

    Report:How Three B2B Firms Measure Customer Experience

    Customer experience leaders in business-to-business (B2B) firms need a measurement program that tells them how good their customers' experiences are today, provides guidance on how to improve those...

    • Downloads: 652
  • For CMO Professionals

    Report:Tell Stories To Connect With Business Buyers

    Using Narrative Makes Content More Compelling

    Most business content fails to engage buyers. And marketers admit they struggle to make it more compelling. The solution to this problem is something we all know and love — a good story. To...

    • Downloads: 163
  • For Customer Insights Professionals

    Report:The State Of Lead-To-Revenue Management

    To establish the current state of lead-to-revenue management (L2RM) practices among tech marketers, we analyzed 80 client inquiries on the topic that tech marketing professionals posed to us from...

    • Downloads: 797
  • For eBusiness & Channel Strategy Professionals

    Report:Build A World-Class B2B eCommerce Business

    Executive Overview: The B2B eCommerce Playbook

    Although some eBusiness and channel strategy professionals are very mature in their understanding and execution of business-to-business (B2B) eCommerce, most organizations are still in the early...

    • Downloads: 930
  • For Sales Enablement Professionals

    Report:Earning Channel Loyalty In A Hypercompetitive Market

    Relationship Incentives Count As Much As Sales Incentives

    The number of tech vendors looking to develop channel partner relationships or to increase their partner wallet share is on the rise. Yet the growth in the number of channel companies is just not...

    • Downloads: 325
  • For Sales Enablement Professionals

    Report:Content Management Process And Organization Capabilities Assessment

    B2B marketers realize that delivering an effective content marketing strategy is now a critical differentiation imperative as they align with the customer life cycle. Review the criteria and answer...

    • Downloads: 61
  • For CMO Professionals

    Report:How To Build A Strong B2B Brand Experience

    Processes: The Brand Experience Playbook

    As business buyers gain control over their purchase process with easy access to product specs, peer reviews, and competitive intelligence, business-to-business (B2B) organizations must depend on a...

    • Downloads: 751
  • For Application Development & Delivery Professionals

    Report:API Design, Part 1: REST Is The Leading But Not Only Option For Your APIs

    Favor Pragmatic REST Over REST Theory; Use SOAP And MOM Where Appropriate

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 617
  • For Marketing Leadership Professionals

    Report:"Owner" And "Sponsor" B2B Community Success Metrics

    The Right Way For Tech Marketers To Measure Effectiveness

    As a B2B social marketer in charge of either owner or sponsor strategy communities, meaning communities that you operate — and fund — on your domain, you need to be able to set...

    • Downloads: 291
  • For Customer Insights Professionals

    Report:Quick Take: Marketo Acquires Insightera

    Not A Game Changer, But A Move That Raises The State Of Play

    On December 12, 2013, Marketo announced the acquisition of Insightera, a dynamic-content-based personalization platform vendor, for $20 million in stock and cash. With this acquisition, Marketo...

    • Downloads: 116
  • For CMO Professionals

    Report:2013 B2B CMO Imperatives

    Driving Growth With Customer Insights, Marketing Automation, And Content Marketing

    Business-to-business (B2B) CMOs will have three key initiatives to execute on in 2013 in order to separate themselves from the competition in front of empowered business buyers. Marketers must work...

    • Downloads: 1100
  • For CIO Professionals

    Report:The Coming Integration Of Personal Cloud Services And Enterprise Apps

    How Workers' Personal Cloud Services Will Link Into Enterprise Applications

    Personal cloud services such as Dropbox and Evernote seem like consumer-focused apps that CIOs should block from authorized workplace use. Currently, many CIOs believe that mobile devices and...

    • Downloads: 714
  • For eBusiness & Channel Strategy Professionals

    Report:Key Trends In B2B eCommerce

    Landscape: The B2B eCommerce Playbook

    This report outlines the landscape and the key trends that eBusiness and channel strategy professionals are seeing in the $559 billion US market for business-to-business (B2B) eCommerce. Forrester...

    • Downloads: 1738
  • For Application Development & Delivery Professionals

    Report:API Design, Part 2: Design Messaging Styles By Balancing Reach With Your Other Design Goals

    To Foster API Acceptance, Design Around Your API Users' Messaging Preferences And Need For Other Capabilities

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they select messaging types for...

    • Downloads: 557
  • For eBusiness & Channel Strategy Professionals

    Report:Evaluate Your B2B eCommerce Maturity

    Assessment: The B2B eCommerce Playbook

    Because third-party benchmarking data has only recently been published for business-to-business (B2B) eCommerce sites, B2B eCommerce professionals are only now beginning to be able to compare...

    • Downloads: 1008
  • For Marketing Leadership Professionals

    Report:Tech Marketers' 2012 Investment Plans

    Money Shifts To Operations In the Tech Marketing Flywheel

    Tech marketers are making a big investment in the transition from "art to science" in 2012 as they flow more money into the activities and technologies of marketing operations. Two factors stand out...

    • Downloads: 451
  • For Customer Insights Professionals

    Report:Balance People And Process To Fund L2RM

    Business Case: The Lead-To-Revenue Playbook

    Today business buyers have more access to information that lets them explore solutions prior to engaging in a formal purchase process. This puts marketing in the hot seat to drive customer interest...

    • Downloads: 196
  • For Sales Enablement Professionals

    Report:Pave The Way To Partner Loyalty Maturity

    Road Map: The Channel Partner Loyalty Playbook

    In this report, we present a compendious road map to guide sales enablement professionals through the steps to build a partner loyalty program or to revamp an existing one. Follow this road map...

    • Downloads: 357
  • For Customer Insights Professionals

    Report:Quick Take: IBM Acquires Silverpop

    Aims To Boost Behavioral Marketing Capabilities In Its Enterprise Marketing Management Suite

    On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some significant...

    • Downloads: 132
  • For CMO Professionals

    Report:Make B2B Marketing Thrive In The Age Of The Customer

    Empowered buyers, disruptive digital innovations, and removal of global and traditional boundaries erase traditional types of competitive advantage. We are now in an era in which competition comes...

    • Downloads: 925
  • For Sales Enablement Professionals

    Report:B2B Marketing Tactics: Learning From Other Verticals

    In Forrester's report, "Marketing Tactics Of Top Tech Performers," we analyzed how top-performing tech companies apply various marketing tactics and metrics, and their resultant effectiveness. In...

    • Downloads: 489
  • For Marketing Leadership Professionals

    Report:Social Media Amplifies Your B2B Buyers' Experiences

    Incorporate Social Media Intelligence To Influence The Perception Of Your Tech Brand

    In today's digital and social age, your customers' perception of your brand is shaped by their total personal experience as well as the experiences of others. Social media amplifies these experiences...

    • Downloads: 717