IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

68 results in Reports

  • B2B eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:Deliver An Effective Technology Infrastructure For Global B2B eCommerce

    Tools And Technology: The B2B eCommerce Playbook

    Producing an effective business-to-business (B2B) eCommerce technology strategy is like planning for a successful journey — you need a good map, a proper guide, and the right tools. However,...

    • Downloads: 481
  • For eBusiness & Channel Strategy Professionals

    Report:Measure The Fundamentals Of B2B eCommerce

    Performance Management: The B2B eCommerce Playbook

    Business-to-business (B2B) companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. Factor in...

    • Downloads: 720
  • For eBusiness & Channel Strategy Professionals

    Report:Use Best Practices To Determine Core Features: A B2B Ratings And Reviews Case Study

    Processes: The B2B eCommerce Playbook

    As B2B organizations embark on an eCommerce path, they can choose from many features, functions, and interfaces to maximize their business opportunity. Separating the wheat from the chaff and...

    • Downloads: 895
  • For eBusiness & Channel Strategy Professionals

    Report:Commerce Service Providers Market Overview: Changing Market Dynamics Drive New Strategies And Alignments

    Market Overview: Commerce Service Providers, Q3 2014, Part 1

    To help execute their digital business transformations, companies are increasingly calling upon commerce service providers (CSPs) to define and deliver their digital ecosystem strategies. This report...

    • Downloads: 195
  • For eBusiness & Channel Strategy Professionals

    Report:The Case For Channel-Shifting Customers Online

    Business Case: The B2B eCommerce Playbook

    Business-to-business (B2B) companies know they can generate revenue and save money by migrating their offline customers online. The question is, how much and under what circumstances? Forrester...

    • Downloads: 811
  • For eBusiness & Channel Strategy Professionals

    Report:Benchmarking Your Growing B2B eBusiness

    Engaged in a never-ending battle for the most effective people, processes, and technologies, business-to-business (B2B) companies must be keenly aware at all times of where they stand versus their...

    • Downloads: 375
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2015: US B2C And B2B eCommerce Players Will Struggle To Keep Up With Customers

    eCommerce continues to grow rapidly for both B2C and B2B businesses. This report prognosticates the most pressing issues that eBusiness and channel strategy professionals need to watch in 2015 and...

    • Downloads: 420
  • For B2B Marketing Professionals

    Report:Brief: Boosting Channel Partner Engagement

    Partner Engagement Begets Partner Experience, Which Begets Partner Productivity

    Channel partner engagement — how and how often partners interact with business-to-business (B2B)/tech vendors — is critical, as engagement is a key indicator of partner loyalty and...

    • Downloads: 116
  • For eBusiness & Channel Strategy Professionals

    Report:2015 US Small Business Insurance Digital Sales Functionality Benchmark

    The Hartford Leads Our First Review Of US Small Business Insurer Digital Sales Functionality

    The US economy is booming, and so is small business growth. And as businesses grow, so does their need for business insurance. How effective are small business insurance websites when it comes to...

    • Downloads: 82
  • For eBusiness & Channel Strategy Professionals

    Report:Commerce Service Providers Market Overview: Large-Scale Partners Can Accelerate Commerce For Key Customers

    Market Overview: Commerce Service Providers (CSPs), Q2 2014, Part 2

    To help execute their digital business transformations, companies are increasingly calling upon commerce service providers (CSPs) to define and deliver their digital ecosystem strategies. This report...

    • Downloads: 143
  • For CMO Professionals

    Report:Predictions 2015: CMOs Boldly Reach For More Influence In The Enterprise

    More Internal Influence Will Require Marketing Optimization

    It's the middle of the decade, and chief marketing officers (CMOs) find themselves in the middle of a dilemma. The CMO role has yet to emerge fully from its historical communications, promotion, and...

    • Downloads: 450
  • For CIO Professionals

    Report:Business Networks Will Push The Cloud Beyond IT

    The Evolution Of Multitenancy In The Cloud Is Enabling True Business Technology Innovation

    Cloud computing has changed the way that IT computing resources are being delivered and consumed, but this change has yet to really affect companies' underlying business models. Although today's CIOs...

    • Downloads: 509
  • For CIO Professionals

    Report:The Coming Integration Of Personal Cloud Services And Enterprise Apps

    How Workers' Personal Cloud Services Will Link Into Enterprise Applications

    Personal cloud services such as Dropbox and Evernote seem like consumer-focused apps that CIOs should block from authorized workplace use. Currently, many CIOs believe that mobile devices and...

    • Downloads: 719
  • For B2C Marketing Professionals

    Report:Learn From The Groundswell Awards

    This report highlights best practices for B2B marketers seeking to tap online communities for the purpose of social marketing. Outstanding business-to-business (B2B) community and social marketers...

    • Downloads: 355
  • For Application Development & Delivery Professionals

    Report:API Design, Part 3: Make Transactions And Error Handling Clear In Your API Designs

    Ensure That Your Choice Of Messaging Style Does Not Interfere With The Design Clarity Of Your API

    To fully exploit the business opportunity available through application programming interfaces (APIs), your designers must consider each API's purpose and audience as they answer a wide range of...

    • Downloads: 552
  • For Customer Insights Professionals

    Report:Uncovering The Value Of Social Intelligence For B2B Companies

    Business-to-business (B2B) companies that do not already have a social media strategy or a listening platform are at risk of being left behind. While social media and business-to-consumer (B2C)...

    • Downloads: 396
  • For eBusiness & Channel Strategy Professionals

    Report:US Commerce Platform Technology Forecast, 2014 To 2019

    ForecastView Document

    We forecast that the market for commerce technology will almost double by 2019, with growth coming on the back of more than five years of rampant commerce technology replatforming as online retailers...

    • Downloads: 20
  • For eBusiness & Channel Strategy Professionals

    Report:Key Trends In B2B eCommerce

    Landscape: The B2B eCommerce Playbook

    This report outlines the landscape and the key trends that eBusiness and channel strategy professionals are seeing in the $559 billion US market for business-to-business (B2B) eCommerce. Forrester...

    • Downloads: 1867
  • For eBusiness & Channel Strategy Professionals

    Report:Key Sources For B2B eCommerce Benchmarking Data

    A Resource For The B2B eCommerce Playbook

    While key benchmarks such as average order value, conversion rate, and shopping cart abandonment rate have been compiled, analyzed, and published widely for business-to-consumer (B2C) eCommerce, the...

    • Downloads: 373
  • For CMO Professionals

    Report:Brief: B2B CMOs Drive Content Marketing Results By Fostering Direct Involvement

    Benchmark Data Shows That Content Marketing Maturity Improves As Team Participation Increases

    Eager to put content marketing to work by attracting buyer attention and generating demand, business-to-business (B2B) CMOs often turn to agencies and freelancers to boost their content marketing...

    • Downloads: 196
  • For CIO Professionals

    Report:Building Business Network Platforms In The Cloud

    Real-Time Sharing And Collaborative Tenancy Challenges Traditional Middleware, Platform, And Integration Vendors

    Social networks revolutionized personal computing, allowing people to use PCs to engage with friends and family. However, until now, business collaboration hasn't seen such disruptive innovation....

    • Downloads: 451
  • For B2B Marketing Professionals

    Report:Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014

    Business-to-business (B2B) marketing executives must stretch budget dollars across an increasingly fragmented set of funding demands to reach buyers where they are spending their time. While CMOs...

    • Downloads: 525
  • For eBusiness & Channel Strategy Professionals

    Report:Use ACTIVE Strategies To Optimize Execution

    Continuous Improvement: The B2B eCommerce Playbook

    B2B eCommerce organizations too often fixate on the vision and objectives associated with a plan to the exclusion of thinking through the critical details of the execution. In fact, most B2B...

    • Downloads: 374
  • For B2C Marketing Professionals

    Report:Compare Your B2B Content Marketing Maturity

    Benchmarks: The Content Marketing Playbook

    Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives...

    • Downloads: 432
  • For B2B Marketing Professionals

    Report:Threats To Their Traditional Sales Force Will Change The Focus For B2B Marketers

    Death Of A (B2B) Salesman

    This report, originally written for eBusiness and channel strategy professionals, includes content relevant to B2B marketers, especially those leading sales enablement initiatives in...

    • Downloads: 79