IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

Refine your results




Market Imperatives




55 results in Reports

  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:Quick Take: Teradata Exits The Enterprise Marketing Technology Business

    The Marketing Cloud Wars Claim A Sizeable Casualty

    Within its November 5, 2015, statement on its declining Q3 2015 revenues, Teradata announced its intention to sell off the Teradata Integrated Marketing Cloud business. This decision not only...

    • Downloads: 49
  • For Customer Insights Professionals

    Report:Predictions 2016: The Path From Data To Action For Marketers

    How Marketers Will Elevate Systems Of Insight

    The ballooning scale and diversity of customer data in 2016 will provide rich new sources of insight, equipping firms to engage with customers in novel ways and disrupt entire industries. But...

    • Downloads: 158
  • For Customer Insights Professionals

    Report:Implement Preference Management To Build Customer Trust

    Tools And Technology: The Personal Identity And Data Management Playbook

    Empowered customers are increasingly opting out of irrelevant and undesired marketing communications. Preference management is a powerful tool that lets customer insights (CI) professionals combine...

    • Downloads: 91
  • For Customer Insights Professionals

    Report:Fuel High-Performance Marketing With Modern Measurement Mechanics

    Processes: The Marketing Measurement And Insights Playbook

    Despite the tremendous amount of work customer insights (CI) professionals do to plan and create measurement processes, they often don't get the results they aim for. In this report, Forrester...

    • Downloads: 663
  • For Customer Insights Professionals

    Report:Q&A: Top Five Marketing Resource Management Questions Answered

    Processes: The Enterprise Marketing Technology Playbook

    Customer insights (CI) professionals use marketing resource management (MRM) tools to manage marketing operations, such as planning, budgeting, content production, and process workflows....

    • Downloads: 64
  • For Customer Insights Professionals

    Report:Putting Real-Time Interaction Management Into Context

    Benchmarks: The Enterprise Marketing Technology Playbook

    Firms that deliver contextually relevant customer experiences create unique competitive advantage. Customer insights (CI) professionals must therefore leverage their enterprise marketing technology...

    • Downloads: 55
  • For Customer Insights Professionals

    Report:Forrester Research World Online Population Forecast, 2015 To 2020 (Global)

    ForecastView Spreadsheet

    The emergence of smartphones has significantly impacted the Internet access landscape around the world. In developed countries, mobile online penetration is quickly catching up as existing online...

    • Downloads: 3
  • For Customer Insights Professionals

    Report:Forrester Research World Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Global)

    ForecastView Spreadsheet

    The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2020, we expect over 85% of total mobile handset subscribers to use smartphones as primary phones. With the...

    • Downloads: 7
  • For Customer Insights Professionals

    Report:Marketing Measurement Metamorphoses

    Landscape: The Marketing Measurement And Insights Playbook

    More-powerful technology, growing data volume, and marketers' increasingly data-driven focus are key trends driving significant innovation in the marketing performance measurement sector. This gives...

    • Downloads: 131
  • For Customer Insights Professionals

    Report:You Are Missing Social Content

    Find Out If You Need Visual Analytics Now — Or Later

    Adding technology to the already crowded social tools landscape that most organizations nurture is a big decision. But for some brands and industries, the increasingly visual nature of the social Web...

    • Downloads: 166
  • For Customer Insights Professionals

    Report:Citizen Perspectives On The Smart City

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

    When it comes to building smart cities, local governments must take their citizens' views into account. This report applies Forrester's Technographics 360 methodology to reveal US and UK citizens'...

    • Downloads: 22
  • For Customer Insights Professionals

    Report:Evolving Consumer Attitudes On Privacy: A Q4 2015 Update

    A Technographics® 360 Report: Using Survey, Social Listening, And Behavioral Data

    Pundits like to say that privacy is dead. But from Forrester's perspective, privacy is not only very much alive, but it's set to become a major competitive differentiator in the years to come....

    • Downloads: 25
  • For Customer Insights Professionals

    Report:Case Study: Succeed With Social Intelligence In China

    Nestlé Used The Four Ps To Capture, Manage, Analyze, And Apply Social Data

    Non-Chinese companies with an ambition to be global leaders must listen to China's social networks, and Nestlé is no exception. In 2013, the global food giant built a social command center in...

    • Downloads: 73
  • For Customer Insights Professionals

    Report:Brief: When Customers Take Control

    Leverage Contextual Privacy To Keep Your Competitive Edge

    In the age of the customer, individuals have the power to drive market shifts that fundamentally change how businesses make their products and services and how they bring those products and services...

    • Downloads: 179
  • For Customer Insights Professionals

    Report:Embrace The New Marketing Performance Measurement Standard

    Executive Overview: The Marketing Measurement And Insights Playbook

    Marketing measurement has evolved beyond last-touch credit. More and more marketers and customer insights (CI) pros understand that assigning marketing credit must reflect the dynamic purchase path....

    • Downloads: 1141
  • For Customer Insights Professionals

    Report:Predictions 2016: The Trust Imperative For Customer Insights Pros

    Privacy Will Attract Customers And Repel Regulators

    In 2016, short-sighted firms will make the mistake of thinking that privacy is only about meeting compliance and regulatory requirements at the lowest possible cost. Enlightened ones will recognize...

    • Downloads: 122
  • For Customer Insights Professionals

    Report:UK Online Consumers' Perspectives On Wearables: An Update

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    With a flood of recent product launches and media coverage, wearable technology has made a splash among mainstream consumers. However, while the devices are signaling a wave of behavioral change...

    • Downloads: 10
  • For Customer Insights Professionals

    Report:Health Insurers: Prepare For Survival Of The Fittest

    Customer Insights Are Critical To Your Evolution

    Whether or not health insurers are ready, the age of the customer is the new reality and it demands customer obsession. The only successful strategy is to focus your business decisions on consumer...

    • Downloads: 173
  • For Customer Insights Professionals

    Report:Brief: Engage Chinese Consumers With Interactive Digital Content

    Use Digital Intelligence Tools To Optimize Customer Engagement

    Rising mobile device penetration, social adoption, and online buying are changing how consumers engage with companies in China. Customer insights (CI) pros' outdated tech practices don't drive...

    • Downloads: 35
  • For Customer Insights Professionals

    Report:How Analytics Drives Customer Life-Cycle Management

    Vision: The Customer Analytics Playbook

    With the growing importance of customer insights in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business...

    • Downloads: 3141
  • For Customer Insights Professionals

    Report:Brief: Consider Regional Factors When Evaluating Enterprise Marketing Software Suites

    Sourcing Marketing Capabilities In Asia Pacific Markets

    Customer insights (CI) professionals tasked with creating relevant and engaging experiences for customers need a formal approach to evaluating enterprise marketing software suites (EMSS). The...

    • Downloads: 46
  • For Customer Insights Professionals

    Report:Brief: Loyalty Programs Unveil Your Most Loyal Customers

    Refine The Member Experience To Boost Loyalty

    Loyalty programs are often touted as discount schemes that have little impact on customer relationships. But we find that when done right, loyalty programs encourage a company's most engaged...

    • Downloads: 32
  • For Customer Insights Professionals

    Report:Australian Organizations Struggle To Transform Data Into Actionable Customer Insights

    Benchmark Your Enterprise Intelligence To Become Data-Driven

    Faced with increasing customer expectations and a growing threat of disruption, how confident are you in your firm's ability to leverage customer knowledge? We administered Forrester's Q3 2015...

    • Downloads: 63
  • For Customer Insights Professionals

    Report:So How Digitally Smart Are You Really?

    Assessment: The Digital Intelligence Playbook

    Digital intelligence is an attractive approach for advancing an analytics strategy to both optimize digital customer engagements and experiences and accommodate the escalating volume, pace, and...

    • Downloads: 739
  • For Customer Insights Professionals

    Report:Q&A: Four Social Intelligence Myths That Keep You From Success

    Analyzing social data is difficult and confusing, even for customer insights (CI) pros who spend most of their time doing just that. Most social intelligence practices are several years into...

    • Downloads: 67