IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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78 results in Reports

  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:Create An Effective Enterprise Marketing Technology Blueprint

    Strategic Plan: The Enterprise Marketing Technology Playbook

    Planning and implementing enterprise marketing technology is at the top of the customer insights (CI) professional's to-do list. But you can't do it alone. You and your business technology (BT)...

    • Downloads: 1122
  • For Customer Insights Professionals

    Report:Predictions 2015: Invest In Customer Insights To Activate Contextual Marketing

    CI Pros Will Close The Gaps Between Data, Insights, And Action This Year

    Customer insights (CI) professionals are in a unique position to help their firms make the journey toward customer obsession. Why? Because they enable their firms to close the gap between the...

    • Downloads: 364
  • For Customer Insights Professionals

    Report:Brief: Cultural And People Challenges Delay Enterprise Intelligence

    Increased competitive pressures, global economic challenges, and increasingly demanding customers have firms seeking ways to transform into customer-centric organizations. These changes have taken...

    • Downloads: 36
  • For Customer Insights Professionals

    Report:Build An Adaptive, Efficient Process To Elevate Leads To Revenue

    Processes: The Lead-To-Revenue Playbook

    A well-designed and documented lead-to-revenue management (L2RM) process enables scalability, roots out excess cost, improves marketing execution, and provides the basis for continuous incremental...

    • Downloads: 616
  • For Customer Insights Professionals

    Report:Why Your Enterprise Isn't Intelligent

    Benchmarks: The Customer Insights Practice Playbook

    How well do companies leverage their knowledge of customers? Our Q2 2014 Intelligent Enterprise Self-Assessment Scorecard, administered to customer insights (CI) pros and marketing leaders from 77...

    • Downloads: 60
  • For Customer Insights Professionals

    Report:Five Keys To Unlock Additional Funding For Customer Loyalty

    Business Case: The Customer Loyalty Playbook

    Committing to customer loyalty requires ongoing investment in initiatives that influence both the rational and emotional drivers of loyalty. Many executives intuitively understand that customer...

    • Downloads: 86
  • For Customer Insights Professionals

    Report:Embrace A Cross-Channel Attribution Measurement Process

    Processes: The Cross-Channel Attribution Playbook

    Customer insights (CI) professionals must expend a tremendous amount of energy performing due diligence, planning, and creating processes to measure their marketing campaigns. In this report for the...

    • Downloads: 526
  • For Customer Insights Professionals

    Report:Unlock Customer Context With Marketing Technology

    Executive Overview: The Enterprise Marketing Technology Playbook

    Once relegated to the province of direct mail teams and analysts, customer data and marketing technology are now essential to every marketing function, from strategy to creative development to...

    • Downloads: 730
  • For Customer Insights Professionals

    Report:Measure Your Digital Intelligence Maturity

    Assessment: The Digital Intelligence Playbook

    Digital intelligence is an attractive approach for advancing analytics strategy to both optimize digital customer experiences and accommodate the escalating volume, pace, and diversity of digital...

    • Downloads: 549
  • For Customer Insights Professionals

    Report:Transform Marketing With A Revenue-Relevant Customer Engagement Strategy

    Executive Overview: The Lead-To-Revenue Playbook

    The lead-to-revenue playbook is designed for business and consumer marketers who must power up their lead-to-revenue processes to achieve new customer acquisition, current customer expansion, and...

    • Downloads: 714
  • For Customer Insights Professionals

    Report:B2B Marketers Can Govern L2RM With The Funnel But Must Design To The Customer Life Cycle

    The lead funnel (along with funnel derivatives such as the waterfall) gets well-deserved celebrity for giving business-to-business (B2B) marketing pros a metaphor to communicate the relevance of...

    • Downloads: 72
  • For Customer Insights Professionals

    Report:Brief: Customize Your Cross-Channel Attribution Technology RFP

    Forrester frequently takes inquiries about cross-channel attribution technology capabilities, the vendor landscape, and key considerations for vendor selection. We've found that customer insights...

    • Downloads: 26
  • For Customer Insights Professionals

    Report:Be A Loyalty Company, Not A Company With A Loyalty Program

    Vision: The Customer Loyalty Playbook

    Customer loyalty practices come with a lot of baggage: They have become synonymous with points, discounts, and rewards. But it's time for a reality check. Loyalty is both behavioral and emotional,...

    • Downloads: 219
  • For Customer Insights Professionals

    Report:Find The Digital Road To Customer Enlightenment

    Road Map: The Digital Intelligence Playbook

    Understanding customers as they digitally engage with brands is hard enough. Using that understanding to intelligently interact with them and provide valuable and enriching experiences is even...

    • Downloads: 118
  • For Customer Insights Professionals

    Report:The Apple Watch: What Makes Consumers Tick?

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    The unveiling of the Apple Watch on September 9, 2014 left consumers and industry analysts with more questions than answers. For example, after the sluggish sales of smartwatch predecessors, such as...

    • Downloads: 33
  • For Customer Insights Professionals

    Report:Develop Your Revenue Growth And Acceleration Strategy

    Strategic Plan: The Lead-To-Revenue Playbook

    The lead-to-revenue management (L2RM) strategic plan provides the linkage between the L2RM vision and the operational processes and tactics through which business-to-business (B2B) marketers will...

    • Downloads: 376
  • For Customer Insights Professionals

    Report:Comparing European And US Consumers' Perspectives On Wearable Technology

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Technology publications predicted that 2014 would be "The year of the wearable" — and looking at the past 12 months, 2014 has more than lived up to that prediction. Within Q4 alone, Apple...

    • Downloads: 21
  • For Customer Insights Professionals

    Report:B2B Loyalty, The B2C Way

    Consumer Loyalty Principles Can Help B2B Companies Reward, Recognize, And Engage Their Customers

    Earning customer loyalty is very important to B2B marketers. After all, loyalty translates directly into referrals and new cross-sell/upsell opportunities. But it's easy for customer insights (CI)...

    • Downloads: 90
  • For Customer Insights Professionals

    Report:Brief: What Keeps Privacy Pros Up At Night?

    CI Pros Are Critical To Ensuring Better Privacy Practices

    Earlier this year, we moderated a panel of privacy and security experts at the Churchill Club in San Francisco, California. Held on the annual Data Privacy Day, the event focused on the state of...

    • Downloads: 17
  • For Customer Insights Professionals

    Report:The Road Map To Integrated Social Intelligence

    Road Map: The Social Intelligence Playbook

    Too many companies remain trapped by merely monitoring or passively collecting social media data. Few actually reach social intelligence: consumer and business insights derived from social media...

    • Downloads: 1560
  • For Customer Insights Professionals

    Report:Make Sense Of A Fractured Consumer Data Ecosystem

    Landscape: The Personal Identity And Data Management Playbook

    Although widespread adoption of personal identity and data management (PIDM) remains a few years away, the ecosystem of data lockers, digital identification tools, and authorization managers is...

    • Downloads: 503
  • For Customer Insights Professionals

    Report:Advance Campaign Automation With Personalization And Real-Time Context

    Benchmarks: The Enterprise Marketing Technology Playbook

    For the recent Forrester Wave™ evaluation of cross-channel campaign management (CCCM), we surveyed 96 customers about their vendors. We found that CCCM users are generally satisfied with the...

    • Downloads: 1087
  • For Customer Insights Professionals

    Report:Asia Pacific Companies Embrace Customer Analytics, Part 1

    Market Conditions Shape Analytics Priorities

    Customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Business and technology management leaders in Asia Pacific (AP) are actively...

    • Downloads: 93
  • For Customer Insights Professionals

    Report:Follow 10 Steps To Successful Social Intelligence Measurement

    Performance Management: The Social Intelligence Playbook

    Social media — with its seemingly nebulous returns, such as "engagement" and "advocacy" — often baffles customer insights (CI) professionals trying to measure and optimize their ongoing...

    • Downloads: 847
  • For Customer Insights Professionals

    Report:Quick Take: IBM-Twitter Partnership Narrows The Data To Insights Gap

    And In Turn Lures Business To The Cloud

    What happens in Vegas, stays in Vegas — unless you tweet about it. On October 29, IBM and Twitter announced a partnership to help enterprises get customer insights from the social giant's...

    • Downloads: 80