IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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69 results in Reports

  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:Scale And Optimize Customer Engagements With Digital Intelligence

    Executive Overview: The Digital Intelligence Playbook For 2015

    The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital...

    • Downloads: 1160
  • For Customer Insights Professionals

    Report:The State Of Customer Analytics: Majority Of Firms Lack Sophistication

    Benchmarks: The Customer Analytics Playbook

    To assess the current state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 170 customer analytics and...

    • Downloads: 290
  • For Customer Insights Professionals

    Report:The State Of Cross-Channel Attribution Technologies 2015

    Benchmarks: The Cross-Channel Attribution Playbook

    During the recent Forrester Wave™ evaluation of cross-channel attribution providers, we surveyed 71 customers about their cross-channel attribution efforts and their vendor partnerships....

    • Downloads: 426
  • For Customer Insights Professionals

    Report:Five Keys To Unlock Additional Funding For Customer Loyalty

    Business Case: The Customer Loyalty Playbook

    Committing to customer loyalty requires ongoing investment in initiatives that influence both the rational and emotional drivers of loyalty. Many executives intuitively understand that customer...

    • Downloads: 110
  • For Customer Insights Professionals

    Report:Asia Pacific Companies Embrace Customer Analytics, Part 2

    Customer Insight Fuels Digital Transformation, But Analytics Requirements Far Outpace Existing Capabilities

    Customer insights (CI) are an increasingly critical source of competitive differentiation in the age of the customer. Organizations in Asia Pacific (AP) are embracing digital strategies to deliver...

    • Downloads: 73
  • For Customer Insights Professionals

    Report:Organize For Marketing Measurement

    Organization: The Cross-Channel Attribution Playbook

    Firms are eager to develop a fully integrated marketing performance measurement strategy as the next step in optimizing marketing budgets and plans. But how do they manage the process? This report...

    • Downloads: 399
  • For Customer Insights Professionals

    Report:Find The Digital Road To Customer Enlightenment

    Road Map: The Digital Intelligence Playbook

    Understanding customers as they digitally engage with brands is hard enough. Using that understanding to intelligently interact with them and provide valuable and enriching experiences is even...

    • Downloads: 155
  • For Customer Insights Professionals

    Report:Brief: Apply Social Listening To The Entire Organization

    Brands In China Need An Ongoing And Engaged Exchange With Consumers On Social Platforms

    Chinese marketers are becoming more familiar with social media monitoring, which is the first level of the social listening maturity curve. With organizations devoting more marketing budget to social...

    • Downloads: 72
  • For Customer Insights Professionals

    Report:Brief: Three Reasons To Consider Alternatives For Cross-Channel Campaign Management

    Many Vendors Offer Compelling CCCM Options

    The cross-channel campaign management (CCCM) market is diverse and continues to attract innovation and specialization. "The Forrester Wave: Cross-Channel Campaign Management, Q3 2014" features an...

    • Downloads: 84
  • For Customer Insights Professionals

    Report:Brief: It's Time To Overhaul Your Customer Loyalty Program

    Dated Loyalty Programs Won't Help You Retain Chinese Customers

    After years of focusing on customer acquisition, Chinese companies have gotten very good at using frequent buyer programs to recruit customers. But while these firms' customer bases are growing...

    • Downloads: 93
  • For Customer Insights Professionals

    Report:Win Mobile Moments With Digital Intelligence

    Continuous Improvement: The Digital Intelligence Playbook

    The mobile mind shift is fueling the unabated growth of customer mobile engagements with brands. Now is the time for firms to track, measure, and analyze mobile engagements to gain insights and...

    • Downloads: 197
  • For Customer Insights Professionals

    Report:Evaluate Your Marketing Performance Measurement Maturity

    Assessment: The Cross-Channel Attribution Playbook

    Customer insights (CI) professionals are constantly asked to measure the impact of marketing and media campaigns on key metrics, including gross margin and customer profitability. They must measure...

    • Downloads: 749
  • For Customer Insights Professionals

    Report:Singapore Organizations Must Improve Their Enterprise Intelligence

    Benchmarking Against Peer Organizations Is The First Step

    How effectively does your company leverage its knowledge of customers? This is the question we posed to 32 marketing and customer insights (CI) professionals from 24 Singapore-based companies in...

    • For Customer Insights Professionals

      Report:Personal Identity And Data Management Success Starts With Customer Understanding

      Processes: The Personal Identity And Data Management Playbook

      With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

      • Downloads: 496
    • For Customer Insights Professionals

      Report:Brief: Don't Give Up On Customer Segmentation

      It's Still A Foundational Method For Customer Understanding

      In the era of big data and hyper-personalization, is customer segmentation antiquated or more powerful than ever? That depends on your approach, but many customer insights (CI) pros continue to make...

      • Downloads: 128
    • For Customer Insights Professionals

      Report:Boost Digital Intelligence With Tag Management

      Today, tag management is much more than merely the management of tags. Tag management processes and technologies have rapidly evolved to become a key strategic tool for the adoption of digital...

      • Downloads: 164
    • For Customer Insights Professionals

      Report:Adopt The Right Marketing Metrics To Measure Success

      Performance Management: The Cross-Channel Attribution Playbook

      The ultimate goal of cross-channel attribution measurement is to help marketers understand what's working and what isn't — by recalculating key performance indicators (KPIs) in a more accurate,...

      • Downloads: 534
    • For Customer Insights Professionals

      Report:How To Make Social Media Data Actionable

      Processes: The Social Intelligence Playbook

      Social media provides customer insights (CI) professionals with a wealth of customer data, an invaluable resource for competing in the age of the customer. But every piece of valuable insight is...

      • Downloads: 2549
    • For Customer Insights Professionals

      Report:Compete With A Digital Intelligence Organization

      Organization: The Digital Intelligence Playbook

      The age of the customer requires customer insights and in-depth knowledge of customer behavior across digital and nondigital channels. Today digital analytics teams that continue to organize around...

      • Downloads: 472
    • For Customer Insights Professionals

      Report:Listening Platforms Won't Become A Major Marketing Technology In 2015

      Tools And Technology: The Social Intelligence Playbook

      Social listening platforms — software platforms that capture, manage, and enable analysis of social data — are essential tools for social marketers and customer insights (CI) pros alike,...

      • Downloads: 1239
    • For Customer Insights Professionals

      Report:Unlock Customer Context With Marketing Technology

      Executive Overview: The Enterprise Marketing Technology Playbook

      Once relegated to the province of direct mail teams and analysts, customer data and marketing technology are now essential to every marketing function, from strategy to creative development to...

      • Downloads: 767
    • For Customer Insights Professionals

      Report:Cheap Smartphones Are Driving Worldwide Mobile Adoption

      ForecastView Document

      Forrester recently published a global mobile and smartphone forecast that highlighted the growing penetration of smartphones, especially in China and India. This increasing penetration affects other...

      • Downloads: 3
    • For Customer Insights Professionals

      Report:Evolve Your Customer Analytics Capability

      Landscape: The Customer Analytics Playbook

      Customer analytics practitioners tasked with making sense of customer data, big or small, have to wade through a complex web of myths and realities about technology platforms, advanced analytics...

      • Downloads: 1007
    • For Customer Insights Professionals

      Report:Brief: Demystifying Real-Time Interaction Management

      Anchor Your Contextual Marketing Engine With This System Of Engagement

      Customer obsession requires marketers to rethink campaigns and instead deliver self-perpetuating cycles of insight-driven interactions. We believe that firms will assemble contextual marketing...

      • Downloads: 163
    • For Customer Insights Professionals

      Report:Why Your Enterprise Isn't Intelligent

      Benchmark Your Enterprise Intelligence Against Peer Organizations

      How well do companies leverage their knowledge of customers? Our Q2 2014 Intelligent Enterprise Self-Assessment Scorecard, administered to customer insights (CI) pros and marketing leaders from 77...

      • Downloads: 68