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46 results in Reports

  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Customer Analytics Solutions, Q1 2016

    The 11 Providers That Matter Most And How They Stack Up

    In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category — Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney...

    • Downloads: 438
  • For Customer Insights Professionals

    Report:Brief: Embrace Adaptive Intelligence To Take Advantage Of China's Data Economy

    Master Real-Time Multidirectional Data Sharing To Enable Customer Obsession

    Customer insights (CI) and marketing pros are adept at leveraging internal and external data to understand and engage customers and partners and increase market awareness. But in the age of the...

    • Downloads: 41
  • For Customer Insights Professionals

    Report:Where Are You On The Road To Customer Insights Maturity?

    Gone are the days when customers expect you to just meet their needs. Today, they expect you to anticipate their needs, wherever and whenever they interact with you. Doing that requires customer...

    • Downloads: 985
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016

    The Eight Providers That Matter Most And How They Stack Up

    In this Forrester Wave™ evaluation of customer loyalty solutions for large organizations, we identified the eight most significant players — Aimia, Bond Brand Loyalty (formerly Maritz Loyalty...

    • Downloads: 337
  • For Customer Insights Professionals

    Report:Turn Data Into Insights With Customer Analytics

    Executive Overview: The Customer Analytics Playbook

    The sheer scale and diversity of customer data provides rich new sources of insight, allowing firms to engage in novel ways and enable digital disruption of entire industries. Today, customer...

    • Downloads: 1788
  • For Customer Insights Professionals

    Report:Deciphering A Fragmented Customer Analytics Ecosystem

    Tools And Technology: The Customer Analytics Playbook

    With the increased focus on insights-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently...

    • Downloads: 3421
  • For Customer Insights Professionals

    Report:Brief: Organizing For Customer Insights — And What Matters More

    Forrester frequently hears this question from customer insights (CI) pros: "Where should CI report into?" In this brief, we show how CI teams are organized today — who they report to and trends in...

    • Downloads: 125
  • For Customer Insights Professionals

    Report:Q&A: The Seven Things You Need To Know About Unified Marketing Impact Analytics

    Unified marketing impact analytics (UMIA) calls for customer insights professionals to leverage different marketing analytics approaches to achieve a single view of marketing performance. CI pros...

    • Downloads: 101
  • For Customer Insights Professionals

    Report:Brief: Track And Target Your Mobile Customers

    Five Ways To Improve Mobile Customer Recognition In China

    Customer insights (CI) and marketing pros in China struggle to optimize customer ad targeting on mobile platforms because they cannot use existing third-party cookie approaches for in-app mobile...

    • Downloads: 80
  • For Customer Insights Professionals

    Report:The Customer Insights Center Of Excellence

    Get Smarter By Knowing Your Options For Organizing

    Customer insights (CI) pros struggle with how to keep maturing their capabilities and drive more actions from insights. How you organize can affect your success. This report lays out the upsides and...

    • Downloads: 490
  • For Customer Insights Professionals

    Report:It's Time To Raise The Bar With Analytics

    Assessment: The Customer Analytics Playbook

    Customer analytics allows marketers to get smarter about customer behavior using advanced analytical and statistical methods. Although the science and math behind the analytics are key to success,...

    • Downloads: 1267
  • For Customer Insights Professionals

    Report:Brief: Drive More Value From Customer Insights

    Why CI Teams Must Market Themselves Effectively

    Companies have invested in people and technology, but many customer insights (CI) teams struggle to use data for insights that actually drive measureable business outcomes. This report provides CI...

    • Downloads: 141
  • For Customer Insights Professionals

    Report:Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Western Europe)

    ForecastView Spreadsheet

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes smartphone...

    • For Customer Insights Professionals

      Report:Make Mobile Analytics Digitally Intelligent

      Continuous Improvement: The Digital Intelligence Playbook

      Mobile has changed your customers' expectations. They expect access to anything, anywhere, anytime. Customer insights (CI) pros must up their game in mobile engagement measurement to gain insights...

      • Downloads: 303
    • For Customer Insights Professionals

      Report:How To Design And Build A Great Consumer Data Privacy Organization

      Organization: The Customer Trust And Privacy Playbook

      How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy...

      • Downloads: 118
    • For Customer Insights Professionals

      Report:Brief: Measure Your Mobile Marketing Performance

      Successful Chinese Firms Match Customers' Activities Across Mobile Campaigns

      Mobile has become the most powerful channel for customer engagement and commerce in China; spending on mobile advertising is rising far faster than ad purchases on traditional media. Chinese...

      • Downloads: 54
    • For Customer Insights Professionals

      Report:The New Privacy: It's All About Context

      Vision: The Customer Trust And Privacy Playbook

      This is an update of a previously published report; it has been updated with current legal and regulatory information and new Consumer Technographics® data.

      • Downloads: 794
    • For Customer Insights Professionals

      Report:Data-Driven Decision-Making In Consumers' Everyday Lives

      A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

      The age of the customer means that individuals have unprecedented amounts of information at their fingertips and new resources to inform every decision. With the constant rise of social media...

      • Downloads: 34
    • For Customer Insights Professionals

      Report:Optimize Customer Experiences With Digital Intelligence

      Vision: The Digital Intelligence Playbook

      The opportunity to engage customers digitally has never been greater — but so is the threat of not meeting their expectations and losing out to competitors that do. Current digital analytics...

      • Downloads: 2893
    • For Customer Insights Professionals

      Report:Model The ROI Of Enterprise Marketing Technology Investments

      Business Case: The Enterprise Marketing Technology Playbook

      Enterprise marketing technologies promise to enable better customer experience, improve marketing performance, and boost efficiency. This report helps customer insights (CI) professionals make a...

      • Downloads: 891
    • For Customer Insights Professionals

      Report:TechRadar™: Customer Analytics Methods, Q2 2016

      Road Map: The Customer Analytics Playbook

      Forrester has identified 15 key customer analytics methods that customer insights (CI) professionals must master. CI professionals are faced with tough decisions about which combination of methods...

      • Downloads: 1369
    • For Customer Insights Professionals

      Report:Instrument Your Business With Digitally Intelligent Measurement

      Performance Management: The Digital Intelligence Playbook

      Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. Yet many programs fail to capture a complete set of...

      • Downloads: 884
    • For Customer Insights Professionals

      Report:TechRadar™: Digital Intelligence, Q2 2016

      Tools And Technology: The Digital Intelligence Playbook

      Digital intelligence technologies to track, understand, and optimize customer interactions across all digital touchpoints have evolved far beyond traditional web analytics. Vendors are constantly...

      • Downloads: 149
    • For Customer Insights Professionals

      Report:Optimize Customer Experiences With Online Testing And Continuous Optimization

      Benchmarks: The Digital Intelligence Playbook

      Online testing approaches are core to a continuous optimization strategy for delivering the best customer experiences possible by iteratively improving customer interactions. This report assesses the...

      • Downloads: 234
    • For Customer Insights Professionals

      Report:The Road Map To Integrated Social Intelligence

      Road Map: The Social Intelligence Playbook

      Today, companies underutilize social data and often leave it sitting in its own silo. To overcome this problem and win, serve, and retain customers, customer insights (CI) professionals must start...

      • Downloads: 1789