IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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Market Imperatives




39 results in Reports

  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:How To Design And Build A Great Consumer Data Privacy Organization

    Organization: The Customer Trust And Privacy Playbook

    How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy...

    • Downloads: 132
  • For Customer Insights Professionals

    Report:Optimize Customer Interactions With Customer Lifetime Value Analysis

    How To Implement, Calculate, And Embrace This Elusive Metric

    Customer lifetime value (CLV) is not a new metric, but until recently it has been a largely conceptual construct. The few firms that calculated CLV did so at an aggregate level and used the result to...

    • Downloads: 209
  • For Customer Insights Professionals

    Report:Instrument Your Business With Digitally Intelligent Measurement

    Performance Management: The Digital Intelligence Playbook

    Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. Yet many programs fail to capture a complete set of...

    • Downloads: 926
  • For Customer Insights Professionals

    Report:Optimize Customer Experiences With Digital Intelligence

    Vision: The Digital Intelligence Playbook

    The opportunity to engage customers digitally has never been greater — but so is the threat of not meeting their expectations and losing out to competitors that do. Current digital analytics...

    • Downloads: 2968
  • For Customer Insights Professionals

    Report:The New Privacy: It's All About Context

    Vision: The Customer Trust And Privacy Playbook

    "Privacy is dead": It's a trope so often repeated you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible, it's essential for building trust....

    • Downloads: 831
  • For Customer Insights Professionals

    Report:TechRadar™: Digital Intelligence, Q2 2016

    Tools And Technology: The Digital Intelligence Playbook

    Digital intelligence technologies to track, understand, and optimize customer interactions across all digital touchpoints have evolved far beyond traditional web analytics. Vendors are constantly...

    • Downloads: 241
  • For Customer Insights Professionals

    Report:Brief: Organizing For Customer Insights — And What Matters More

    Forrester frequently hears this question from customer insights (CI) pros: "Where should CI report into?" In this brief, we show how CI teams are organized today — who they report to and trends in...

    • Downloads: 149
  • For Customer Insights Professionals

    Report:Mobile Messaging Fails Customers Today

    A Technographics® 360 Report: Using Behavioral Tracking And Survey Data

    Despite preceding most mobile technologies, mobile messaging is evolving rapidly. Simple text messages may seem obsolete, but combined with contextual data, they provide a new opportunity for digital...

    • Downloads: 26
  • For Customer Insights Professionals

    Report:Brief: Be Cool, Not Creepy

    The Causes Of Creepy Experiences And How Brands Can Avoid Them

    Each of us has had an experience we might describe as "creepy." But in the context of marketing and advertising, what does that word really mean? This report uses Forrester's ConsumerVoices community...

    • Downloads: 195
  • For Customer Insights Professionals

    Report:Brief: Use Mobile Gaming Analytics To Improve Your Digital Marketing

    Chinese Firms Leverage Mobile Games To Increase The Effectiveness Of Their Marketing Performance

    Chinese firms wanting to better engage the online population of hyperconnected consumers are beginning to look to mobile gaming — which has become the most common group of applications that these...

    • Downloads: 124
  • For Customer Insights Professionals

    Report:Brief: Embrace Adaptive Intelligence To Take Advantage Of China's Data Economy

    Master Real-Time Multidirectional Data Sharing To Enable Customer Obsession

    Customer insights (CI) and marketing pros are adept at leveraging internal and external data to understand and engage customers and partners and increase market awareness. But in the age of the...

    • Downloads: 52
  • For Customer Insights Professionals

    Report:Four Levels Of Effective Analytics Planning

    Strategic Plan: The Customer Analytics Playbook

    Customer insights (CI) professionals must build customer analytics capabilities that help companies win, serve, and retain increasingly empowered customers. To do this, they need to develop a...

    • Downloads: 1187
  • For Customer Insights Professionals

    Report:Use Marketing Dashboards To Uncover Customers' Behavior

    A Practical Guide For Business And Technology Professionals To Build Effective Marketing Dashboards Together

    Customer insights (CI) professionals are tasked with measuring, analyzing, and optimizing marketing activities. But they struggle to find the right dashboard to share insights across the...

    • Downloads: 219
  • For Customer Insights Professionals

    Report:The State Of Customer Analytics 2016

    Benchmarks: The Customer Analytics Playbook

    To assess the current state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 142 customer analytics and...

    • Downloads: 169
  • For Customer Insights Professionals

    Report:The Uptake And Engagement Of Social Mobile Apps In The US And The UK

    A Technographics® 360 Report: Comparing Social Networking, Messaging, Email, And Digital Video/Voice Apps

    Even though smartphone owners spend more and more time using their devices, smartphones remain primarily networking and communication tools. We used Forrester's Mobile Audience Data to review the...

    • Downloads: 19
  • For Customer Insights Professionals

    Report:The Customer Insights Center Of Excellence

    Organization: The Customer Analytics Playbook

    Customer insights (CI) pros struggle with how to keep maturing their capabilities and drive more actions from insights. How you organize can affect your success. This report lays out the upsides and...

    • Downloads: 643
  • For Customer Insights Professionals

    Report:Forrester Data Mobile, Smartphone, And Tablet Forecast 2016 To 2021 (Global)

    ForecastView Spreadsheet

    The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2021, we expect over 88% of total mobile handset subscribers to use smartphones as their primary phones. The...

    • Downloads: 1
  • For Customer Insights Professionals

    Report:Deciphering A Fragmented Customer Analytics Ecosystem

    Tools And Technology: The Customer Analytics Playbook

    With the increased focus on insights-driven marketing, few firms have the budgets, technology capabilities, or analytical skills to advance their analytics agendas internally, and they frequently...

    • Downloads: 3482
  • For Customer Insights Professionals

    Report:Create A Digital Road Map With A Customer Experience Focus

    Road Map: The Digital Intelligence Playbook

    Understanding your customers as they digitally engage with your firm is hard enough. Using that understanding to take actions that optimize their experiences across multiple digital channels is even...

    • Downloads: 474
  • For Customer Insights Professionals

    Report:Brief: IoT And Insights Are Two Sides Of The Same Coin

    At Mobile World Congress, Data Trumps Devices

    More than 100,000 people descended on Barcelona, Spain last week to be part of Mobile World Congress (MWC), one of the world's largest annual technology events. MWC boasts speakers and exhibitors...

    • Downloads: 236
  • For Customer Insights Professionals

    Report:Advance Your Customer Analytics With Five Emerging Methods

    Continuous Improvement: The Customer Analytics Playbook

    The customer analytics environment is morphing from traditional practices that rely on internally sourced, static customer data to practices that apply a predictive lens to externally sourced,...

    • Downloads: 1451
  • For Customer Insights Professionals

    Report:Turn Data Into Insights With Customer Analytics

    Executive Overview: The Customer Analytics Playbook

    The sheer scale and diversity of customer data provides rich new sources of insight, allowing firms to engage in novel ways and enable digital disruption of entire industries. Today, customer...

    • Downloads: 1924
  • For Customer Insights Professionals

    Report:Drive Intelligent Customer Interactions With Spatial Analytics

    The opportunity for spatial analysis of your customers' location has shifted up a gear from the niche and static use cases of the past. Firms now have access to unprecedented levels of customer...

    • Downloads: 199
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Customer Analytics Solutions, Q1 2016

    The 11 Providers That Matter Most And How They Stack Up

    In our 33-criteria evaluation of customer analytics vendors, we identified the 11 most significant software providers in this category — Adobe, AgilOne, Alteryx, Angoss, FICO, IBM, Manthan, Pitney...

    • Downloads: 560
  • For Customer Insights Professionals

    Report:Forrester Data Smart Home Devices Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet

    This forecast, made exclusively available for ForecastView clients, sizes and forecasts the installed base of smart home devices and systems in the US. We also look at the number of households that...

    • Downloads: 4