IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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Market Imperatives




53 results in Reports

  • Past 6 months
  • Customer Insights
  • For Customer Insights Professionals

    Report:Leverage Social Data To Elevate Customer Intelligence

    Executive Overview: The Social Intelligence Playbook

    Social media's prevalence across the Web gives consumers and brands an always-on way to connect online. But while most customer insights (CI) pros know the importance of social media, many miss...

    • Downloads: 1267
  • For Customer Insights Professionals

    Report:Forrester Research World Online Population Forecast, 2015 To 2020 (Global)

    ForecastView Spreadsheet

    The emergence of smartphones has significantly impacted the Internet access landscape around the world. In developed countries, mobile online penetration is quickly catching up as existing online...

    • For Customer Insights Professionals

      Report:Mobile's Role In The Consumer's Path To Purchase

      A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

      When they want a product or service, consumers embark on a path to purchase; they discover, explore, buy, use, ask, and engage using a multitude of touchpoints. The rise in the adoption of mobile...

      • Downloads: 107
    • For Customer Insights Professionals

      Report:Health Insurers: Prepare For Survival Of The Fittest

      Customer Insights Are Critical To Your Evolution

      Whether or not health insurers are ready, the age of the customer is the new reality and it demands customer obsession. The only successful strategy is to focus your business decisions on consumer...

      • Downloads: 140
    • For Customer Insights Professionals

      Report:Create An Effective Enterprise Marketing Technology Blueprint

      Strategic Plan: The Enterprise Marketing Technology Playbook

      Planning and implementing enterprise marketing technology is at the top of the customer insights (CI) professional's to-do list. But you can't do it alone. You and your business technology (BT)...

      • Downloads: 1340
    • For Customer Insights Professionals

      Report:Executive Q&A: What You Need To Know About Return On Marketing Investment

      Business Case: The Marketing Measurement And Insights Playbook

      Return on marketing investment (ROMI) measures the financial impact of your marketing investments. ROMI guides your future marketing strategy and planning to the ultimate goal of acquiring and...

      • Downloads: 122
    • For Customer Insights Professionals

      Report:A Stopgap For Data Science Scarcity

      Organization: The Customer Analytics Playbook

      Data scientists play an essential role in converting the ever-increasing amount of customer data into more profitable customer relationships. The scarcity of skilled data scientists, however, is...

      • Downloads: 353
    • For Customer Insights Professionals

      Report:Singapore Organizations Must Improve Their Enterprise Intelligence

      Benchmarking Against Peer Organizations Is The First Step

      How effectively does your company leverage its knowledge of customers? This is the question we posed to 32 marketing and customer insights (CI) professionals from 24 Singapore-based companies in...

      • Downloads: 34
    • For Customer Insights Professionals

      Report:The Loyalty Program Participant Profile

      Landscape: The Customer Loyalty Playbook

      Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren't necessarily just interested in the cold hard cash. Loyalty program members also...

      • Downloads: 1787
    • For Customer Insights Professionals

      Report:Brief: Track Your Brand Health With Social Data

      Social listening and brand health tracking have both been valuable enterprise marketing tools for years, but now is the time for the two to come together. Surveys lend structure and allow for...

      • Downloads: 114
    • For Customer Insights Professionals

      Report:Brief: Localize Your Contextual Marketing Approach To China

      Use Country-Specific Context To Improve Your Marketing

      Chinese companies understand the importance of winning the business of digital customers who not only have increased buying power but also use multiple devices that can access the Internet anywhere...

      • Downloads: 44
    • For Customer Insights Professionals

      Report:Citizen Perspectives On The Smart City

      A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

      When it comes to building smart cities, local governments must take their citizens' views into account. This report applies Forrester's Technographics 360 methodology to reveal US and UK citizens'...

      • Downloads: 16
    • For Customer Insights Professionals

      Report:The Forrester Wave™: Real-Time Interaction Management, Q3 2015

      The 11 Providers That Matter Most And How They Stack Up

      In Forrester's 35-criteria evaluation of real-time interaction management (RTIM) vendors, we identified the 11 most significant technology providers in the category — Adobe, Experian, IBM,...

      • Downloads: 255
    • For Customer Insights Professionals

      Report:So How Digitally Smart Are You Really?

      Assessment: The Digital Intelligence Playbook

      Digital intelligence is an attractive approach for advancing an analytics strategy to both optimize digital customer engagements and experiences and accommodate the escalating volume, pace, and...

      • Downloads: 721
    • For Customer Insights Professionals

      Report:Charting The 2015 Landscape Of Market Research Online Community Offerings

      Forrester's Guide To Selecting A Qualitative Vendor

      Research professionals considering a private market research online community (MROC) can choose from a range of providers with offerings that vary across multiple criteria, including their focus on...

      • Downloads: 94
    • For Customer Insights Professionals

      Report:Win, Serve, And Retain Today's Health Insurance Consumers

      North American Consumer Technographics® Report

      The US health insurance industry is in the midst of a tectonic shift. Patient empowerment and federal legislation are steering healthcare payers into a new era in which digital alternatives are...

      • Downloads: 38
    • For Customer Insights Professionals

      Report:Fuel Your Contextual Marketing Engine With The Right Enterprise Marketing Software Suite

      Landscape: The Enterprise Marketing Technology Playbook

      Customer insights (CI) professionals struggle to create relevant and engaging experiences for customers. Assembling the right enterprise marketing technologies to address customer-facing needs is...

      • Downloads: 132
    • For Customer Insights Professionals

      Report:Plan Customer-Centric Enterprise Marketing Technology Requirements

      Assessment: The Enterprise Marketing Technology Playbook For 2015

      Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. Yet customer insights (CI) professionals tasked with defining marketing technology...

      • Downloads: 751
    • For Customer Insights Professionals

      Report:Forrester Research World Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Global)

      ForecastView Spreadsheet

      The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2020, we expect over 85% of total mobile handset subscribers to use smartphones as primary phones. With the...

      • Downloads: 3
    • For Customer Insights Professionals

      Report:Brief: Simplify Your Loyalty Technology Buying Decision

      Align Technology With Loyalty Management And Marketing Priorities

      Technology plays an integral role in managing and executing loyalty programs and strategies. But as the importance of earning customer loyalty grows, so does the number of technology companies...

      • Downloads: 116
    • For Customer Insights Professionals

      Report:Marketers Are Using Data To Fuel Effective Mobile Campaigns

      Learn From Chinese Enterprises Making Effective Use Of Mobile Data To Power Contextual Marketing

      Chinese consumers, who comprise the world's largest mobile installed base, make dynamic use of mobile data in their daily lives. To thrive, organizations in China must excel at leveraging mobile data...

      • Downloads: 143
    • For Customer Insights Professionals

      Report:Embrace Unified Marketing Impact Analytics To Deliver Value Across Interactions

      Vision: The Marketing Measurement And Insights Playbook

      Today's consumers traverse myriad interactions before they buy, and this increasingly complex media environment has made once reliable marketing performance measurement techniques obsolete. As a...

      • Downloads: 66
    • For Customer Insights Professionals

      Report:The Forrester Wave™: Online Testing Platforms, Q3 2015

      The Eight Providers That Matter Most And How They Stack Up

      In our 40-criteria evaluation of online testing platform providers, we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider...

      • Downloads: 130
    • For Customer Insights Professionals

      Report:Brief: Google Alphabet Will Upend Local Marketing Practices

      The Firm's Restructuring Makes Current Data Practices Obsolete

      Taken at face value, Google's recent restructuring seems like a straightforward move meant to appease Wall Street. We believe there is more at stake: the ability to compete in local markets, on local...

      • Downloads: 50
    • For Customer Insights Professionals

      Report:Transform Customer Experience With Continuous Optimization

      Processes: The Digital Intelligence Playbook

      Competing for empowered customers and their shifting digital expectations means that firms must evolve their online experiences by using customer data to constantly optimize digital interactions....

      • Downloads: 162