IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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Market Imperatives



3 results in Reports

  • Past 6 months
  • Customer Insights
  • Market Research
  • For Customer Insights Professionals

    Report:Mobile's Role In The Path To Purchase Across Product Categories And Age Groups

    A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

    Smartphones and tablets have changed the way some consumers buy. They embark on the path to purchase — they discover, explore, buy, use, ask, and engage — using a multitude of...

    • Downloads: 92
  • For Customer Insights Professionals

    Report:Brief: Don't Give Up On Customer Segmentation

    It's Still A Foundational Method For Customer Understanding

    In the era of big data and hyper-personalization, is customer segmentation antiquated or more powerful than ever? That depends on your approach, but many customer insights (CI) pros continue to make...

    • Downloads: 241
  • For Customer Insights Professionals

    Report:Charting The 2015 Landscape Of Market Research Online Community Offerings

    Forrester's Guide To Selecting A Qualitative Vendor

    Research professionals considering a private market research online community (MROC) can choose from a range of providers with offerings that vary across multiple criteria, including their focus on...

    • Downloads: 96