IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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2 results in Reports

  • Past 6 months
  • Customer Insights
  • Market Research
  • For Customer Insights Professionals

    Report:Brief: Don't Give Up On Customer Segmentation

    It's Still A Foundational Method For Customer Understanding

    In the era of big data and hyper-personalization, is customer segmentation antiquated or more powerful than ever? That depends on your approach, but many customer insights (CI) pros continue to make...

    • Downloads: 124
  • For Customer Insights Professionals

    Report:Elements To Consider Before Launching A Market Research Online Community

    What You Need For Qualitative Success

    The market research online community (MROC) industry has been evolving; new tools to gain qualitative customer insight have emerged, along with different views on the right approach to community...

    • Downloads: 80