IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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65 results in Reports

  • Past 6 months
  • Digital Marketing
  • For B2C Marketing Professionals

    Report:Brief: Use Social Marketing To Advance Customers On Their Financial Services Journey

    Social Is More Than Just A Discovery Tool

    B2C marketing professionals in the financial services industry in Asia Pacific (AP) are active on social networks like Facebook and Twitter. But many are novices in using social marketing to win,...

    • Downloads: 63
  • For B2C Marketing Professionals

    Report:Five Global Trends Driving Social Media Advertising Growth

    ForecastView Document

    Social is the youngest of all the media channels available to advertisers, and it continues to grow faster than traditional online display and paid search. Social is driving global online advertising...

    • Downloads: 7
  • For B2B Marketing Professionals

    Report:Turn Your Channel Into A Marketing Machine

    Through-Channel Marketing Amplifies Your Marketing Voice

    Most B2B companies have thought of B2B channels (agents, distributors, resellers, and so on) as distribution channels — or, more limitedly, sales channels — for many years. But B2B...

    • Downloads: 146
  • For B2B Marketing Professionals

    Report:Forrester Groundswell Award Winners Provide Hope To Struggling B2B Marketers

    Two Winners And One Finalist Demonstrate That Social Marketing Can Deliver Business Value With The Right Approach

    B2B marketing professionals trip and stumble trying to find social marketing approaches that can make the slightest dent in their business objectives. The good news is that some marketers have...

    • Downloads: 59
  • For Customer Insights Professionals

    Report:Charting The 2015 Landscape Of Market Research Online Community Offerings

    Forrester's Guide To Selecting A Qualitative Vendor

    Research professionals considering a private market research online community (MROC) can choose from a range of providers with offerings that vary across multiple criteria, including their focus on...

    • Downloads: 8
  • For B2C Marketing Professionals

    Report:Forrester Readiness Index: Digital Marketing, 2015

    ForecastView Spreadsheet

    The Forrester Readiness Index (FRI) for digital marketing is a quantitative assessment that provides insights into the digital marketing environment and opportunity of 55 countries across the globe...

    • Downloads: 2
  • For B2C Marketing Professionals

    Report:The Forrester Wave™: Social Relationship Platforms, Q2 2015

    The 11 Providers That Matter Most And How They Stack Up

    In Forrester's 41-criteria evaluation of social relationship platform (SRP) vendors, we identified the 11 most significant software providers — Adobe, Expion, Falcon Social, Hootsuite, Oracle,...

    • Downloads: 487
  • For B2C Marketing Professionals

    Report:Brief: Search Marketing Innovations To Watch

    Tools And Technology: The Search Marketing Playbook

    In order to be discoverable, companies must be present based on where their users look for them and what they are looking for when they search. This report will highlight when and how B2C marketing...

    • Downloads: 108
  • For B2C Marketing Professionals

    Report:Marketers Beware: Google's Mobile-Friendly Search Will Bury Your Mobile-Unfriendly Sites

    Don't Let This Good Crisis Go To Waste — Use It To Drive Your Mobile Mind Shift

    On April 21, 2015, Google will change its search results for smartphones. When Google's new ranking algorithm deems a site to be mobile-friendly, the site will show up higher in search results. With...

    • Downloads: 157
  • For B2B Marketing Professionals

    Report:How To Design Communities For B2B Marketing

    A Guide To Creating A Community Strategy Using Forrester's CLICK Framework

    There is tremendous opportunity for B2B marketers to deploy online communities that help decision-makers discover, explore, and engage with their company. But many find it challenging to craft a...

    • Downloads: 151
  • For B2C Marketing Professionals

    Report:The Social Programs Every B2C Marketer Should Study

    Best Practices: The Social Marketing Playbook

    The Forrester Groundswell Awards inspire marketers worldwide with examples of the best of social marketing. During our Marketing Leaders Forum in New York City this April, we announced winning...

    • Downloads: 101
  • For B2C Marketing Professionals

    Report:Boost Contextual Reach With Content Marketing For Mobile

    Marketers Should Federate Contextual Data, Content, And Insights To Power Their Audiences' Mobile Moments

    Skyrocketing smartphone penetration means two things for B2C marketing leaders: 1) Customers spend less time consuming media on PCs and 2) their expectations of media experiences are increasingly...

    • Downloads: 203
  • For Customer Insights Professionals

    Report:Plan Customer-Centric Enterprise Marketing Technology Requirements

    Assessment: The Enterprise Marketing Technology Playbook For 2015

    Delivering contextual customer experiences requires a significant investment in enterprise marketing technologies. Yet customer insights (CI) professionals tasked with defining marketing technology...

    • Downloads: 730
  • For B2C Marketing Professionals

    Report:Advance Your Social Marketing Maturity

    Road Map: The Social Marketing Playbook

    In the US, marketing leaders plan to spend $17 billion on social marketing programs by the end of 2019. Although this investment reflects a shared optimism about social's potential to create the...

    • Downloads: 249
  • For Customer Insights Professionals

    Report:Brief: Three Reasons To Consider Alternatives For Cross-Channel Campaign Management

    Many Vendors Offer Compelling CCCM Options

    The cross-channel campaign management (CCCM) market is diverse and continues to attract innovation and specialization. "The Forrester Wave: Cross-Channel Campaign Management, Q3 2014" features an...

    • Downloads: 166
  • For eBusiness & Channel Strategy Professionals

    Report:Ten Must-Have Features For The Public Sites Of Investment Firms

    Best Practices From The Public Websites Of Leading US Wealth And Asset Management Firms

    The Web is now the most popular channel for US consumers researching investment products: More buyers of products like individual retirement accounts (IRAs), mutual funds, and exchange-traded funds...

    • Downloads: 617
  • For B2C Marketing Professionals

    Report:The Four Social Marketing Tools You Need

    Tools And Technology: The Social Marketing Playbook

    Marketers spend billions of dollars on social media every year, and most turn to technology vendors for support. But many marketers find the social technology vendor landscape indecipherable,...

    • Downloads: 2322
  • For eBusiness & Channel Strategy Professionals

    Report:What Banks Can Learn From Retailers' Websites

    Eight Marketing And Sales Tactics That Digital Banking Teams Should Borrow From Their Retail Peers

    Over the past decade, eBusiness and channel strategy teams at many large banks have done yeoman's work in upgrading and improving their public websites. They've made great strides in areas like...

    • Downloads: 270
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Facebook's Free Beacons Will Help Buyers, Retailers, And Marketers

    Facebook Will Soon Know More About Your Customers Than You Do

    On June 8, 2015, Facebook announced the launch of Place Tips, a new feature that helps people learn about and connect with the places they visit, including businesses. Powering Place Tips are...

    • Downloads: 82
  • For B2C Marketing Professionals

    Report:How People Choose

    Get People To Do What You Want By Limiting Decision Stress

    Marketers miscalculate how consumers make purchase decisions. Why? Because the rapid adoption of digital technology gives marketers a false sense of precision about how they predict consumer behavior...

    • Downloads: 461
  • For B2C Marketing Professionals

    Report:Forrester Research Online Display Advertising Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet

    Over the past several years, online display advertising has undergone the most dramatic shift since the first banner ad was placed online in 1994. For nearly 20 years, online impressions were...

    • Downloads: 12
  • For CMO Professionals

    Report:Will People Really Do That?

    Marketers Must Get Ready For Hyperadoption Now

    Over the past 10 years, the forces that have placed us in the age of the customer have stimulated a rise in novel behavior among consumers. The next 10 years will put the past 10 to shame, ushering...

    • Downloads: 350
  • For B2C Marketing Professionals

    Report:How To Reach US Investors

    What Different Investor Segments Really Want

    This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: Forrester's investor segmentation and media consumption data can...

    • Downloads: 95
  • For B2C Marketing Professionals

    Report:Assessing The Digital Marketing Opportunity Across The Globe

    The Forrester Readiness Index: Digital Marketing, 2015

    When evaluating global markets, digital marketing vendors and agencies need to consider more than just a country's macroeconomic conditions or online advertising spending. They need to understand...

    • Downloads: 149
  • For CMO Professionals

    Report:Evolve Your Marketing Strategy To Outpace Consumers' Behavior

    Landscape: The Customer Life-Cycle Marketing Playbook

    The traditional marketing funnel has been done in by consumers' behaviors that are anything but linear. Instead, in each phase of Forrester's customer life cycle — discover, explore, buy, use,...

    • Downloads: 1117