IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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74 results in Reports

  • Past 6 months
  • Digital Marketing
  • For B2C Marketing Professionals

    Report:Brief: Create Social Marketing Videos That Connect With Customers

    Video in social media can be valuable for marketers, despite its current sluggish engagement. This report showcases video examples and best practices to inspire and direct your own efforts.

    • Downloads: 140
  • For Customer Insights Professionals

    Report:Model The ROI Of Enterprise Marketing Technology Investments

    Business Case: The Enterprise Marketing Technology Playbook

    Enterprise marketing technologies promise to enable better customer experience, improve marketing performance, and boost efficiency. This report helps customer insights (CI) professionals make a...

    • Downloads: 818
  • For B2C Marketing Professionals

    Report:Become Agile To Improve Your Mobile Approach

    Continuous Improvement: The Mobile Marketing Playbook

    By now, most marketers have spent time and money launching branded apps, mobilizing their websites and campaigns. However, mobile is continuing to evolve extremely rapidly and is now transforming the...

    • Downloads: 518
  • For B2C Marketing Professionals

    Report:The Digital Media Buying Maturity Framework

    Assessment: The Digital Media Buying Playbook

    Marketing leaders fall into four stages of digital media buying maturity, based on their firms' strength across culture, organization, planning and execution, customer data management, measurement,...

    • Downloads: 783
  • For B2C Marketing Professionals

    Report:Forrester Research Search Engine Marketing Forecast, 2015 To 2020 (Western Europe)

    ForecastView Spreadsheet

    As part of ForecastView's biannual update cycle for many of our forecasts, this year-end update to our Western Europe search engine marketing forecast introduces the updated impact of currency...

    • Downloads: 1
  • For B2C Marketing Professionals

    Report:Brief: Unleash Social's True Value By Extending Your Focus Beyond Brand Monitoring

    Learn From Asia Pacific Firms Using Social Media To Build Lasting Customer Relationships

    Asia Pacific marketers are missing out on valuable social marketing opportunities, such as providing proactive social care and building social relationships, by limiting its usage mostly to...

    • Downloads: 29
  • For B2C Marketing Professionals

    Report:Choose The Right ESP For Your Needs

    Tools And Technology: The Email Marketing Playbook

    This report helps marketing leaders select tools and technologies to enhance their email marketing programs. Most email marketers outsource the delivery of their email marketing programs because it...

    • Downloads: 577
  • For B2C Marketing Professionals

    Report:The State Of Online Video Advertising In Europe, 2015

    How To Craft High-Performance Video Ad Plans In Europe

    Online video advertising has grown exponentially since 2009, when Forrester first assessed the state of online video advertising in Europe. Consumers' video consumption has grown rapidly, publishers'...

    • Downloads: 89
  • For B2C Marketing Professionals

    Report:Vendor Landscape: Word-Of-Mouth Platforms

    Marketers love to chase word of mouth — but not enough have learned how to harness its potential. The good news: word-of-mouth platforms (WOMPs) stand ready to help marketers identify the right...

    • Downloads: 100
  • For B2C Marketing Professionals

    Report:Brief: How Top Brands Are Using Facebook, Twitter, And Instagram

    Forrester's 2015 B2C Social Network Marketing Benchmark

    Despite the inherent challenges of social marketing, B2C marketers continue to bet big on social networks. In fact, more than 80% of top global brands actively post on Twitter, Facebook, Google+,...

    • Downloads: 286
  • For B2C Marketing Professionals

    Report:Case Study: InterContinental Hotels Group Applies Context To Email

    Hosting 130 million guests every year across a family of hotel brands and more than 4,900 hotels in nearly 100 countries around the world, InterContinental Hotels Group (IHG) is focused on...

    • Downloads: 60
  • For B2C Marketing Professionals

    Report:Positive Email Attitudes Continue

    Landscape: The Email Marketing Playbook

    Forrester has evaluated consumer email attitudes over the past five years, using our Consumer Technographics® data from 2012 through 2015. Overall, attitudes toward email have become...

    • Downloads: 658
  • For B2C Marketing Professionals

    Report:Forrester Research Mobile Advertising Forecast, 2015 To 2020 (Western Europe)

    ForecastView Spreadsheet

    Advertisers are increasingly shifting their budgets from PCs to mobile devices across all three components of mobile advertising: display, search, and social. Mobile advertising spending will witness...

    • For Security & Risk Professionals

      Report:Predictions 2016: Social Media Risk

      Why Risk Pros Will Work Harder To Mitigate Reputational Risk

      Social media is an important — and therefore risky — engagement channel for organizations. Companies looking to thrive in the age of the customer leverage social to strengthen their...

      • Downloads: 162
    • For B2C Marketing Professionals

      Report:Brief: Most Marketers Don't Use Social Relationship Platforms

      Every Marketer Should Hire — And Use — An SRP

      Social relationship platforms (SRPs) help brands publish organic posts to social networks like Facebook and Twitter — and in the process they both save marketers time and make their efforts...

      • Downloads: 87
    • For B2C Marketing Professionals

      Report:Organize To Boost Social Marketing Potential

      Organization: The Social Marketing Playbook

      Have you finally gotten your company to embrace social marketing, but struggle to scale its impact? Is social marketing trapped in one function or business unit? Organizational challenges are the...

      • Downloads: 647
    • For B2C Marketing Professionals

      Report:Brief: Digital Video Ad Fraud Robs Marketers And Publishers Alike

      No One Is Immune; Everyone Needs To Take Action

      Marketers and publishers alike take a loss when fraudsters successfully target the most valuable ad inventory: video. Brand marketers, who wield the largest budgets and pay the highest CPM rates,...

      • Downloads: 76
    • For Customer Insights Professionals

      Report:How Analytics Drives Customer Life-Cycle Management

      Vision: The Customer Analytics Playbook

      With the growing importance of customer insights in organizations, the role of analytics to extract insight and embed it back into organizational processes is at the forefront of business...

      • Downloads: 3249
    • For B2C Marketing Professionals

      Report:Balance User Needs With Business Goals

      Strategic Plan: The Email Marketing Playbook

      This report articulates a strategic plan for how marketing leaders can improve their email programs today and create humanized, integrated messages in the future. We recommend that marketers build...

      • Downloads: 655
    • For CMO Professionals

      Report:Build A Case For The Digital Command Center

      Asia Pacific CMOs Are Starting To Exploit The Benefits Of Digital Command Centers

      Not every marketing organization needs a digital command center. Large organizations will need one to consolidate their control, respond faster to market changes, and break down data silos. But it's...

      • Downloads: 124
    • For B2C Marketing Professionals

      Report:Predictions 2016: Personal At Last For B2C Marketers

      How Innovative B2C Marketers Will Crack The Contextual Code To Reach And Engage Individuals

      Marketers will face a hypercompetitive 2016 with one more year of digital experience under their belts, easier access to contextual insights, and improved technology. These factors will stimulate...

      • Downloads: 149
    • For Customer Insights Professionals

      Report:Combine Systems Of Insight And Engagement For Contextual Marketing

      Tools And Technology: The Enterprise Marketing Technology Playbook

      The marketing technology landscape has changed dramatically since Forrester first charted it in 2007. What's new in 2015? Marketers' sophistication, ever-changing customer expectations, and continued...

      • Downloads: 1866
    • For Customer Insights Professionals

      Report:Brief: Engage Chinese Consumers With Interactive Digital Content

      Use Digital Intelligence Tools To Optimize Customer Engagement

      Rising mobile device penetration, social adoption, and online buying are changing how consumers engage with companies in China. Customer insights (CI) pros' outdated tech practices don't drive...

      • Downloads: 49
    • For B2C Marketing Professionals

      Report:Forrester Research Online Display Advertising Forecast, 2015 To 2020 (Western Europe)

      ForecastView Spreadsheet

      In 2020, 14.6% of Western European advertising spend will come from online display advertising, up from 10.1% in 2015. Online display advertising spend will grow to €17.8 billion in 2020, up...

      • Downloads: 4
    • For Customer Insights Professionals

      Report:Predictions 2016: Personal At Last For CI Professionals

      How CI Pros Will Crack The Contextual Code To Reach And Engage Individuals

      Marketers will face a hypercompetitive 2016 with one more year of digital experience under their belts, easier access to contextual insights, and improved technology. These factors will stimulate...

      • Downloads: 131