IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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63 results in Reports

  • Past 6 months
  • Digital Marketing
  • For B2C Marketing Professionals

    Report:Forrester Research Social Media Forecast, 2014 To 2019 (Western Europe), Q4 2014 Update

    ForecastView Spreadsheet Q4 2014 Update

    Social media spending in Western Europe is expected to reach €6.60 billion by 2019, up from €3.09 billion in 2014 — a five-year compound annual growth rate (CAGR) of 16.4%. This...

    • Downloads: 7
  • For B2C Marketing Professionals

    Report:Five Global Trends Driving Social Media Advertising Growth

    ForecastView Document

    Social is the youngest of all the media channels available to advertisers, and it continues to grow faster than traditional online display and paid search. Social is driving global online advertising...

    • Downloads: 7
  • For B2C Marketing Professionals

    Report:Overcome Top Digital Challenges In 2015

    Choosing The Right Digital Agency In China

    As online penetration in China approaches 50%, marketing leaders are handling larger digital marketing budgets and taking on more responsibilities than ever before. As a result, they need more and...

    • Downloads: 108
  • For Customer Insights Professionals

    Report:Fuel Your Contextual Marketing Engine With The Right Enterprise Marketing Software Suite

    Landscape: The Enterprise Marketing Technology Playbook

    Customer insights (CI) professionals struggle to create relevant and engaging experiences for customers. Assembling the right enterprise marketing technologies to address customer-facing needs is...

    • Downloads: 96
  • For B2C Marketing Professionals

    Report:Forrester Research Social Media Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet

    Social media spending in the US is expected to reach $27.4 billion by 2020, up from $12.3 billion in 2015, growing at a five-year compound annual growth rate (CAGR) of 17.4%. This represents an over...

    • Downloads: 6
  • For Customer Insights Professionals

    Report:Market Overview: Real-Time Interaction Management

    Vendors Hone Their Contextual Marketing Capabilities

    Customers increasingly expect to be treated as individuals. That means personalized and contextually relevant real-time interactions. Customer insights (CI) professionals must assemble a contextual...

    • Downloads: 280
  • For B2C Marketing Professionals

    Report:Master The Next Wave Of Social

    Executive Overview: The Social Marketing Playbook

    For the marketing leader, social media offers both a huge opportunity and daunting challenge. You know you can reach and engage your customers on social channels, but the environment is foreign...

    • Downloads: 2335
  • For B2C Marketing Professionals

    Report:Assessing The Digital Marketing Opportunity Across The Globe

    The Forrester Readiness Index: Digital Marketing, 2015

    When evaluating global markets, digital marketing vendors and agencies need to consider more than just a country's macroeconomic conditions or online advertising spending. They need to understand...

    • Downloads: 127
  • For B2C Marketing Professionals

    Report:Brief: Consumer Ad Attitudes Show Promise

    Use Context To Overcome Ad Fatigue

    Here's some good news for marketers: Advertising continues to drive sales and brand affinity, and ad attitudes have improved in several dimensions since 2012. However, consumers still feel...

    • Downloads: 113
  • For B2C Marketing Professionals

    Report:Forrester Research Online Display Advertising Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet

    Over the past several years, online display advertising has undergone the most dramatic shift since the first banner ad was placed online in 1994. For nearly 20 years, online impressions were...

    • Downloads: 11
  • For B2C Marketing Professionals

    Report:The Time Is Right For Email Innovation

    Road Map: The Email Marketing Playbook

    There's no doubt about it: Contextual marketing will reorient the role that email plays in your digital marketing toolkit. But marketing leaders need not abandon existing email campaigns in the name...

    • Downloads: 230
  • For Customer Insights Professionals

    Report:Marketers Are Using Data To Fuel Effective Mobile Campaigns

    Learn From Chinese Enterprises Making Effective Use Of Mobile Data To Power Contextual Marketing

    Chinese consumers, who comprise the world's largest mobile installed base, make dynamic use of mobile data in their daily lives. To thrive, organizations in China must excel at leveraging mobile data...

    • Downloads: 110
  • For B2C Marketing Professionals

    Report:Marketers Beware: Google's Mobile-Friendly Search Will Bury Your Mobile-Unfriendly Sites

    Don't Let This Good Crisis Go To Waste — Use It To Drive Your Mobile Mind Shift

    On April 21, 2015, Google will change its search results for smartphones. When Google's new ranking algorithm deems a site to be mobile-friendly, the site will show up higher in search results. With...

    • Downloads: 144
  • For B2C Marketing Professionals

    Report:The Email Marketing Review

    Assessment: The Email Marketing Playbook

    This report for marketing leaders explains how to assess email marketing capabilities as well as the quality of the user experience for recipients of marketing emails. Like Forrester's other...

    • Downloads: 222
  • For B2C Marketing Professionals

    Report:Brief: Buy Social Point Solutions, Not Social Suites

    More than two-thirds of avid social marketers believe it's more effective for them to buy all their social tools from a single vendor than to buy social point solutions from several different vendors...

    • Downloads: 80
  • For B2C Marketing Professionals

    Report:Quick Take: Verizon Buys AOL To Recast Ad Tech's Foundations

    Forget About The Media Assets, This Deal Is All About Audience Targeting Capabilities

    On May 12, 2015, Verizon announced its acquisition of AOL for a reported $4.4 billion dollars. This move is in keeping with the company's ongoing commitment to investing in technology and talent to...

    • Downloads: 160
  • For B2B Marketing Professionals

    Report:From Big Data To Actionable Insight: The Role Of Predictive Analytics In B2B Marketing

    A wealth of insights lies untapped in customer databases, on the Internet, and from smart devices, social activity, as well as a myriad of other unconventional sources. This information about how and...

    • Downloads: 212
  • For B2C Marketing Professionals

    Report:Forrester Readiness Index: Digital Marketing, 2015

    ForecastView Spreadsheet

    The Forrester Readiness Index (FRI) for digital marketing is a quantitative assessment that provides insights into the digital marketing environment and opportunity of 55 countries across the globe...

    • Downloads: 1
  • For B2C Marketing Professionals

    Report:Forrester Research Search Engine Marketing Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet

    Paid search is witnessing a change in search volume and spending patterns due to a shift in usage. Mobile and tablet search queries are growing at a rapid pace due to the increased penetration of...

    • Downloads: 2
  • For B2C Marketing Professionals

    Report:Brief: The Local Marketing Opportunity

    Showcase Your National Brand Where It Matters Most

    Now is the time to initiate a local digital marketing strategy; new technologies have lowered the barriers that previously made marketers shy away from the scale issues associated with local. This...

    • Downloads: 122
  • For B2C Marketing Professionals

    Report:Count On Contextual Coupons

    Marketers Can Unlock Hidden Value With Deals And Discounts

    How consumers find, store, and use coupons has changed and marketers haven't kept up. This report reminds marketers of the benefits beyond sales that coupons can drive. It identifies coupon...

    • Downloads: 113
  • For B2C Marketing Professionals

    Report:Context In Email Marketing Pays Off

    Performance Management: The Email Marketing Playbook

    In the vision report of our email marketing playbook, Forrester asserts that marketers should add contextual insights to their email programs. That obviously comes at a cost. In this report, which...

    • Downloads: 143
  • For B2C Marketing Professionals

    Report:2015: The Year Of The Big Digital Shift

    B2C Marketers Boost Digital Budgets Despite Lingering Knowledge Gaps

    A recovering economy is fueling increases in marketing budgets, while shifting consumer behaviors — particularly the embrace of digital and mobile tools — feed these increases into the...

    • Downloads: 325
  • For B2C Marketing Professionals

    Report:European Online Display Goes Programmatic

    Demystifying Programmatic Ad Trading In Key European Markets

    Programmatic trading of online display advertising is revolutionizing the way advertisers and publishers buy and sell display advertising. In 2014, we saw a dramatic increase in the adoption of...

    • Downloads: 78
  • For B2C Marketing Professionals

    Report:How To Reach US Investors

    What Different Investor Segments Really Want

    This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: Forrester's investor segmentation and media consumption data can...

    • Downloads: 82