IT Spending Forecasts

IT spending forecasts project the money spent on technology infrastructure and support systems.

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58 results in Reports

  • Past 6 months
  • Digital Marketing
  • For B2C Marketing Professionals

    Report:Brief: Email Marketing FAQs, February 2016

    Processes: The Email Marketing Playbook

    This report highlights key processes that constitute best practices for B2C marketers whose responsibilities include email marketing. In an FAQ format, we address long-standing issues such as how to...

    • Downloads: 1842
  • For B2C Marketing Professionals

    Report:Thriving In A Post-Digital World

    Adopt New Marketing Rules To Connect With Entitled Customers

    We've entered a new world order where entitled customers integrate digital fluidly into physical experiences and marketing practices haven't kept up. The fix is a new marketing worldview — not more...

    • Downloads: 338
  • For B2C Marketing Professionals

    Report:Forrester Data Social Media Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet

    Part of our global social media forecast, this forecast estimates both the number of social media users in the US and the social media spending by the type of device: mobile and PC. We also segment...

    • Downloads: 3
  • For B2C Marketing Professionals

    Report:Forrester Data Social Media Forecast, 2016 To 2021 (Europe)

    ForecastView Spreadsheet

    Part of our global social media forecast, this forecast details social media users and social media advertising spend in Europe. It breaks down spending by device, such as mobile and PC. It also...

    • Downloads: 2
  • For B2C Marketing Professionals

    Report:Programmatic Transforms Digital Media Buying

    Marketers Embrace Programmatic Despite Fraud And Transparency Concerns

    What a difference two years makes: Programmatic buying has transformed from a curiosity in 2014 to a method a majority of survey respondents use today. The second Association of National...

    • Downloads: 192
  • For B2C Marketing Professionals

    Report:Benchmarking Social Marketing Efforts In Asia Pacific In 2015

    Marketers Must Accelerate Adoption Of Mobile Messaging Apps

    B2C marketers in Australia, India, Indonesia, and Singapore are fast adopting social platforms to engage with customers. Forrester's first Asia Pacific Social Marketing Benchmark examines key...

    • Downloads: 92
  • For B2C Marketing Professionals

    Report:How To Build A Contextual Marketing Engine

    Road Map: The Enterprise Marketing Technology Playbook

    The age of the customer demands customer obsession for successful competitive differentiation. Firms must build a contextual marketing engine (CME) to orchestrate continuous engagement with customers...

    • Downloads: 171
  • For B2C Marketing Professionals

    Report:Forrester Research Online Display And Search Marketing Forecast, 2015 To 2020 (Asia Pacific)

    ForecastView Spreadsheet

    Forrester expects that total online display and search marketing spending for the five Asia Pacific countries covered in this forecast -- Australia, China, India, Japan, and South Korea -- will grow...

    • For B2C Marketing Professionals

      Report:Best Practices For Omnichannel Digital Media Buying

      Processes: The Digital Media Buying Playbook

      As more and more marketing leaders embrace omnichannel digital media buying, the processes and tools they use are rapidly evolving. This report will provide marketers with a collection of omnichannel...

      • Downloads: 894
    • For B2C Marketing Professionals

      Report:Brief: Unleash Social's True Value By Extending Your Focus Beyond Brand Monitoring

      Learn From Asia Pacific Firms Using Social Media To Build Lasting Customer Relationships

      Asia Pacific marketers are missing out on valuable social marketing opportunities, such as providing proactive social care and building social relationships, by limiting its usage mostly to...

      • Downloads: 63
    • For B2C Marketing Professionals

      Report:Benchmark Your Social Marketing Efforts

      Benchmarks: The Social Marketing Playbook

      This report details avid marketers' current and planned social media usage across 11 social networks, and their satisfaction with 10 social tactics. B2C marketers should use this benchmark report to...

      • Downloads: 614
    • For Customer Insights Professionals

      Report:Brief: Use Mobile Gaming Analytics To Improve Your Digital Marketing

      Chinese Firms Leverage Mobile Games To Increase The Effectiveness Of Their Marketing Performance

      Chinese firms wanting to better engage the online population of hyperconnected consumers are beginning to look to mobile gaming — which has become the most common group of applications that these...

      • Downloads: 121
    • For B2C Marketing Professionals

      Report:Forrester Data Online Display Advertising Forecast, 2016 To 2021 (Europe)

      ForecastView Spreadsheet

      Forrester expects online advertising to continue to be the primary driver for advertising spending in Europe, with its share growing compared with offline spending. Within the online advertising...

      • Downloads: 1
    • For B2C Marketing Professionals

      Report:Forrester Data Mobile Advertising Forecast, 2016 To 2021 (US)

      ForecastView Spreadsheet

      Advertisers are increasingly shifting their budgets from PCs to mobile devices across all three components of mobile advertising: display, search, and social. Mobile advertising spending is on track...

      • Downloads: 3
    • For B2C Marketing Professionals

      Report:Forrester Data Search Engine Marketing Forecast, 2016 To 2021 (US)

      ForecastView Spreadsheet

      As part of ForecastView’s biannual update cycle, this updated forecast includes market predictions and shifts in US paid search volume and spending patterns caused by consumers’ preferred...

      • Downloads: 3
    • For B2C Marketing Professionals

      Report:Maximize Media ROI With A Customer-Centric Approach

      Road Map: The Digital Media Buying Playbook

      Moving to a higher level of digital media buying maturity requires digital marketing teams to improve their planning and delivery around four key pillars: organization, planning and execution,...

      • Downloads: 883
    • For B2C Marketing Professionals

      Report:Reset Expectations For Ads On New Social Sites

      As Social Advertising Promises Surge, Marketers Temper Expectations

      Social sites are the new darlings of the advertising world, promising reach, engaged audiences, and coveted native ad formats. But buyer beware: not all social ad inventory is the same. B2C marketers...

      • Downloads: 118
    • For B2C Marketing Professionals

      Report:Combine Systems Of Insight And Engagement For Contextual Marketing

      Tools And Technology: The Enterprise Marketing Technology Playbook

      The marketing technology landscape has changed dramatically since Forrester first charted it in 2007. What's new in 2016? Marketers' sophistication, ever-changing customer expectations, and continued...

      • Downloads: 2130
    • For Customer Insights Professionals

      Report:Drive Intelligent Customer Interactions With Spatial Analytics

      The opportunity for spatial analysis of your customers' location has shifted up a gear from the niche and static use cases of the past. Firms now have access to unprecedented levels of customer...

      • Downloads: 197
    • For B2C Marketing Professionals

      Report:Forrester Research Social Media Forecast, 2016 To 2021 (Global)

      ForecastView Spreadsheet

      Ad spending on social media continues to grow at an impressive rate and is taking an increasing share of marketers’ interactive marketing budgets. While engaging formats on mobile and better...

      • Downloads: 1
    • For B2C Marketing Professionals

      Report:Use Email To Spark Contextual Interactions

      Vision: The Email Marketing Playbook

      We're in a post-digital world, and B2C marketers must use email to identify and act upon customer context in order to improve email marketing performance and embed the resulting contextual insights...

      • Downloads: 321
    • For B2C Marketing Professionals

      Report:Brief: High-Performance Digital Marketing Programs Deliver Clear Business Outcomes

      Key Takeaways From Forrester's Digital Marketing Awards China

      In December 2015, Forrester introduced the Digital Marketing Awards China in partnership with the China chapter of the CMO Club. The goal: Inspire Chinese marketers by highlighting innovative...

      • Downloads: 95
    • For B2C Marketing Professionals

      Report:Brief: Publishers Must Invest In First-Party Data Protection

      Safeguard Your Single Most Important Asset

      First-party data is publishers' single most important asset: It represents their one-to-one connection with consumers. With consumer concerns about privacy on the rise, it is incumbent upon...

      • Downloads: 38
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online 2016: Key Metrics, Business Objectives, And Mobile

      Benchmarks: The Retail eCommerce Playbook

      The State Of Retailing Online, an annual study by Shop.org and Forrester, profiles online retail merchants. It provides industry observers with an overview of metrics from the past year as well as...

      • Downloads: 595
    • For B2C Marketing Professionals

      Report:Forrester Data Mobile Advertising Forecast, 2016 To 2021 (Europe)

      ForecastView Spreadsheet

      As mobile usage continues to climb, mobile advertising across all three primary mobile ad channels — display, search, and social — is becoming an increasingly important method for...

      • Downloads: 2