Why Read This
As the current recession continues, and technology buyers keep a keen eye on total costs, missing or poorly defined implementation capabilities can stop new purchases short. Technology vendors must put implementation program design and execution high on the product manager and marketer to-do list. As priorities in the product road map change, so too must the priorities in marketing content. Vendors that master the implementation challenges in the small to medium-size business (SMB) market will find that both the short- and long-term rewards are worth the effort.