Why Read This
The Indian online retail market is in a nascent stage, yet it is growing rapidly. Despite all of the existing challenges related to underdeveloped logistics and supply chain operations, poor last-mile connectivity, delivery rejections at the doorstep when cash on delivery payments are used, and low conversation rates, online retail in India grew by 67% in 2013. Forrester expects India's online retail spending to grow at a compound annual growth rate (CAGR) of more than 50% over the next five years as more Indian consumers start purchasing online. This report discusses the online retail forecast and the growth drivers for this market in India.