Why Read This
The rise of mobile devices and broadband Internet access at home are driving new behaviors by information workers. Our surveys of almost 10,000 global information workers and 2,300 IT hardware decision-makers enable us to quantify how info workers are using many devices for work purposes and blending work and personal use across their full set of devices. We quantify the portion of workers who report spending personal funds for specific device types and the amount of spending they control. This report suggests how technology markets will evolve as a result, and it gives examples of how vendor strategists can plan for and take advantage of the new market conditions.