Why Read This
In the two years since we last evaluated database marketing service providers, infoUSA has invested in enhancing its technology and service delivery. There are signs of the investment starting to pay off, such as several clients pointing to dramatic improvements in service delivery over the past 12 to 18 months; however, the company still gets mixed reviews overall for its client service, reliability, and strategic and analytical offerings. The company's stated objective is to extend beyond its perception as a list provider to become a strategic partner to senior marketers, selling a broad marketing solution across its many services. Forrester believes that to make this leap infoUSA needs to make significant investment in integrating its offering and in beefing up its strategic resources.