Why Read This
The professional services industry presents both opportunities and challenges for tech vendors. The opportunities? Professional services is one of the largest industries in terms of tech purchases, with uniform technology requirements and needs across segments. The challenges? Professional services consist of a dozen subindustries filled with primarily small and midsize businesses instead of large enterprises. This report illuminates the size and shape — and quirks — of this industry, identifies its technology needs and priorities, and offers recommendations for vendor success.