Innovation

Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Keep An Eye On Baidu, Alibaba, And Tencent

    The Big Three Chinese Disruptors Are Spurring Innovation In Financial Ecosystems Around The Globe

    September 13, 2017 Zhi Ying Ng, Eryan Zhou

    Baidu, Alibaba, and Tencent (BAT), China's most successful and influential internet companies, have been instrumental in moving Chinese commerce from cash-heavy toward cashless. As these disruptors establish themselves in the global financial services ecosystem, they are reaching out to consumers in other countries and posing a potential threat to traditional financial firms there. This report shows how the BAT firms influence Chinese consumers, analyzes their expansion strategies in the finance industry, and tells digital business pros how to react to stave off the threat.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: How Emirates NBD Bank Connected Execution To Strategy

    The Bank Embarked Upon Digital Transformation And Realized Early Results

    July 26, 2017 Zhi Ying Ng

    Many banks stumble when it comes to executing their digital strategy on the global stage. In 2012, Emirates NBD Bank established a strategic vision and began to execute its digital transformation program. Five years later, the bank has achieved remarkable business results, increasing both customer engagement and profitability. This report presents an in-depth analysis of how Emirates NBD moved from strategy to execution and highlights best practices that other digital business strategy executives can follow.

  • For B2B Marketing Professionals

    REPORT: B2B Sales Force Digital Transformation: Three Global Leaders Share Best Practices

    Fuel Your Evolution With An Innovation Mindset

    July 26, 2017 Mary Shea, Jacob Milender

    B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. By gleaning best practices from three global digital sales leaders at Cisco Systems, General Electric (GE), and IBM, we highlight key themes of their endeavors in this report. We also provide recommendations for how B2B firms of various shapes and sizes should move their sales forces forward.

  • For Customer Experience Professionals

    REPORT: How To Run A Co-Creation Journey Mapping Workshop

    Discover CX Improvements By Understanding Customer Behaviors And Emotions

    July 13, 2017 Riccardo Pasto

    Firms struggle to produce complete, actionable customer insights because they don't invest in qualitative research on their customers. With co-creation journey mapping, customer experience (CX) professionals engage customers in primary research to get to the root of customer behaviors, identify moments of truth and meaningful CX improvement, and increase empathy among stakeholders. In this report, we provide guidance on how to plan and execute co-creation journey mapping workshops.

  • For Customer Experience Professionals

    REPORT: Use Co-Creation Journey Mapping To Improve Your Customer Research

    Engage Customers In Storytelling And Visualization Activities To Understand Their Behaviors And Emotions

    July 10, 2017 Riccardo Pasto

    Research-based customer understanding is the foundation of a great customer experience (CX). Performing research directly with customers is essential to truly understanding their needs, motivations, thoughts, and feelings. This report explains how CX pros can use co-creation to improve their understanding of customers and augment existing customer journey mapping approaches.

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