Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

Latest Research

  • For Application Development & Delivery Professionals

    REPORT: The Future Of Applications: Software Innovation Will Transform Your Business

    Vision: The SaaS Transformation Playbook

    November 20, 2017 Paul D. Hamerman

    With software-as-a-service (SaaS) reaching mainstream adoption in most categories, business applications will evolve in the cloud to new levels of value in intelligence, flexibility, connectivity, and user experience (UX). This report presents a vision for the future of packaged applications as well as practical advice for application development and delivery (AD&D) professionals in their strategic planning efforts. This report was previously updated September 8, 2016. Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: Assess Your Innovation Capability Maturity

    November 3, 2017 Dan Bieler

    Innovation is as much about business process design and business model adjustments as it is about product and service enhancements and efficiency improvements. In the context of digital transformation, your innovation initiatives must be part of your overall digital transformation effort, not simply a technology project. This report helps CIOs and CTOs evaluate their organization's innovation maturity with the goal of achieving transformative innovation.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Keep An Eye On Baidu, Alibaba, And Tencent

    The Big Three Chinese Disruptors Are Spurring Innovation In Financial Ecosystems Around The Globe

    September 13, 2017 Zhi Ying Ng, Eryan Zhou

    Baidu, Alibaba, and Tencent (BAT), China's most successful and influential internet companies, have been instrumental in moving Chinese commerce from cash-heavy toward cashless. As these disruptors establish themselves in the global financial services ecosystem, they are reaching out to consumers in other countries and posing a potential threat to traditional financial firms there. This report shows how the BAT firms influence Chinese consumers, analyzes their expansion strategies in the finance industry, and tells digital business pros how to react to stave off the threat.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: How Emirates NBD Bank Connected Execution To Strategy

    The Bank Embarked Upon Digital Transformation And Realized Early Results

    July 26, 2017 Zhi Ying Ng

    Many banks stumble when it comes to executing their digital strategy on the global stage. In 2012, Emirates NBD Bank established a strategic vision and began to execute its digital transformation program. Five years later, the bank has achieved remarkable business results, increasing both customer engagement and profitability. This report presents an in-depth analysis of how Emirates NBD moved from strategy to execution and highlights best practices that other digital business strategy executives can follow.

  • For B2B Marketing Professionals

    REPORT: B2B Sales Force Digital Transformation: Three Global Leaders Share Best Practices

    Fuel Your Evolution With An Innovation Mindset

    July 26, 2017 Mary Shea, Jacob Milender

    B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. By gleaning best practices from three global digital sales leaders at Cisco Systems, General Electric (GE), and IBM, we highlight key themes of their endeavors in this report. We also provide recommendations for how B2B firms of various shapes and sizes should move their sales forces forward.

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