Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

Latest Research

  • For B2B Marketing Professionals

    REPORT: B2B Digital Sales Transformation: Three Global Leaders Share Best Practices

    Fuel Your Evolution With An Innovation Mindset

    August 14, 2018 Mary Shea, Meredith Cain

    B2B marketing and sales leaders must transform their sales forces to keep pace with digitally oriented buyers. We gleaned best practices from three global digital sales leaders at Cisco Systems, General Electric, and IBM to reveal three unifying elements of success. We also provide recommendations for how B2B firms of various shapes and sizes should move their sales forces forward. This is an update of a previously published report; Forrester reviews and updates reports periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.

  • For Application Development & Delivery Professionals

    REPORT: Best Practices: Co-Creating With Agile Development Service Providers

    How To Build Great Software Products By Partnering With Agile Experts

    August 8, 2018 Duncan Jones, Christopher Condo

    Software organizations that are looking to add capabilities quickly or manage team resources in a flexible manner often turn to external service providers for resources and expertise. Most such engagements will be improved by adopting agile co-creation methodologies. Using Agile co-creation, teams can jump start their adoption of new technologies and Agile-plus-DevOps processes without having to organically grow their team. Read this report to discover best practices for engaging with Agile dev service providers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Voice Assistants

    August 7, 2018 Julie A. Ask

    Conversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a result, consumer expectations and use are still limited today. However, with more devices without screens being connected, consumers will increasingly look to voice to control devices and to complete more complex tasks. This Forrester Infographic provides digital business leaders with an overview of the state of voice today in consumer applications.

  • For B2B Marketing Professionals

    REPORT: Now Tech: Sales Performance Management Solutions, Q3 2018

    Forrester's Overview Of 15 Sales Performance Management Providers

    August 1, 2018 Mary Shea

    You can use sales performance management (SPM) solutions to better align sales execution to your business strategy, to increase sellers' motivation and effectiveness, and to optimize business planning cycles. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Sales and finance leaders should use Forrester's Now Tech report to understand the value they can expect from an SPM provider and select vendors based on size and functionality.

  • For CIO Professionals

    REPORT: New Tech: Autonomous Vehicles, Q3 2018

    Forrester's Landscape Overview Of 24 Providers

    July 18, 2018 Carlton A. Doty, Christian Austin

    Over the past decade, self-driving cars have moved from a curiosity in college engineering labs to a top priority for global tech and auto companies. Why? The technology that enables vehicles to drive themselves has overcome major hurdles in viability and cost, making autonomous vehicles (AVs) a reality on today's roads. AVs will transform the way we transport goods and people from point A to B. This report highlights the companies that seek to deploy self-driving vehicles and the diverse business models they will employ to stake their claim in the AV market.

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