Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

Latest Research

  • For CMO Professionals

    REPORT: The 2020 Leader

    You Can't Give What You Don't Have

    April 24, 2019 James L. McQuivey

    Achieving customer obsession makes your company better in every way, but customer obsession doesn't happen on its own. It requires leadership that puts the customer at the center of your organization's strategy and operations. Are you that kind of leader? You can't give your organization, your customers, and your shareholders what you don't have. Read this report to determine what you do and don't have. Then, assemble your own personal board of directors to grill and guide you to improve what you have so that you can give more of it.

  • For Application Development & Delivery Professionals

    REPORT: Audio: The State Of Extended Reality (XR) In 2019

    Listen To Forrester's Overview Of The Opportunities, Challenges, And Future Of Augmented, Virtual, And Mixed Reality

    April 19, 2019 Jeffrey S. Hammond, Julie A. Ask

    Recent updates in hardware and development tools make extended reality (XR) ready for primetime in the enterprise. Important use cases are to extend expertise, assist with complex sales, and train new employees. Smartphone-only services have good developer tools but limited immersiveness. Building for hands-free hardware is more complex given the fragmented ecosystem. In this audio series, Jeffrey Hammond and Julie Ask discuss the state of extended reality, including commercial opportunities, challenges, the developer environment, and what's coming next.

  • For eBusiness & Channel Strategy Professionals

    REPORT: FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?

    Make Smart Choices Rather Than Following The Crowd

    April 18, 2019 Julie A. Ask, Michael Facemire

    Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart speakers in consumers' homes in the US alone. In this FAQ, we answer our clients' most common questions on this topic: What does voice mean? Is voice the future of digital experiences? Should my company build voice services?

  • For CIO Professionals

    REPORT: What's Really Going On In China: Quantum Computing

    China Is Making Substantial Progress On The Long Journey Toward Quantum Computing

    April 15, 2019 Charlie Dai

    In 2018, quantum computing began to emerge as a commercial market — one with enormous long-term potential. Organizations in China have joined their global peers in driving the technical evolution and business adoption of quantum computing. This report helps CIOs understand the state of quantum computing in China by analyzing the major investments and achievements that the government, institutions, and companies have made in the academic and commercial arenas to drive the evolution of quantum computing.

  • For CIO Professionals

    REPORT: The Best Tech Leaders Develop Creative People For Customer Obsession

    Advanced Level: People Practices For IT Transformation

    April 9, 2019 Gordon Barnett

    Firms that are advanced in their IT transformation efforts may operate well; however, they often lack the culture, talent, and structure they need to adapt to the continuous demands impacting the direction they take. Adaptive IT organizations innovate and inspire rather than focusing purely on functions, disciplines, and performance. This report provides an overview of Forrester's framework for CIOs on how to maintain an adaptive IT organization.

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