Innovation

Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

Latest Research

  • For eBusiness & Channel Strategy Professionals

    REPORT: Top Capabilities To Accelerate Digital Transformation

    April 20, 2018 Nigel Fenwick

    Digital business leaders understand the importance of nontechnology capabilities in sustaining digital transformation. This report highlights the fundamental capabilities necessary to sustain successful digital transformation.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The New Paradigm Of Retail

    Vision: The Retail eCommerce Playbook

    April 18, 2018 Ananda Chakravarty

    Omnichannel services continue to change the offers that retailers provide and the ways consumers buy. The demands on retailers are changing in lockstep. Even as eCommerce sales grow, retailers must adjust to shrinking margins and customers cherry picking the best deals. Mobile's growing influence also affects consumer web and in-store sales, even when buyers are physically browsing the aisles of retailers. This report explores the shifting retail foundations for digital business pros and outlines how innovative firms can thrive amid these challenges. This report was originally published in November 2012 and updated in 2014, 2016, and 2017. We updated this report for 2018 using new data from Forrester Data Consumer Technographics®.

  • For CIO Professionals

    REPORT: The CIO's Guide To Automation, AI, And Robotics

    Driving Business Value Requires Investments In Strategic Competencies

    April 10, 2018 J. P. Gownder

    Automation technologies such as artificial intelligence (AI), robotic process automation (RPA), and physical robots give CIOs the chance to help their company rethink its business model and drive customer obsession. Rather than seeing automation as a cost-cutting move, customer-obsessed CIOs consider these technologies tools for reshaping customer experiences. But automation can only succeed when CIOs make the right investments in strategic competencies. This report gives CIOs a consolidated view of the value, goals, and best practices of automation.

  • For Customer Experience Professionals

    REPORT: Three Ways To Evolve CX Prioritization

    Innovate Your Prioritization Practices For CX Transformation

    April 9, 2018 Ryan Hart

    Companies with well-established, high-functioning prioritization competencies have a wide-open opportunity for innovation and experimentation. Customer experience (CX) professionals can focus their organizations on efforts that bring the greatest benefits to customers and the business through a range of approaches that fall outside typical definitions of prioritization. In this report, we examine three areas that offer opportunities for innovation in the CX management prioritization competency.

  • For B2C Marketing Professionals

    REPORT: Walled Garden No More: Digital China Goes Global

    Southeast Asia Is The Beachhead Of China's Global Digital Expansion

    April 2, 2018 Xiaofeng Wang

    China is leaping forward; its digital innovations are no longer confined within the walled garden. Most business leaders aren't seeing the inroads that Chinese digital giants like Alibaba and Tencent are making into global markets, starting with Southeast Asia (SEA). These firms are investing aggressively in eCommerce, payments, and ride-sharing to create digital ecosystems that give SEA marketers options beyond assumed leaders like Google and Facebook. B2C marketing pros can use this report to learn how digital ecosystems are changing in SEA and how to prepare for success.

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