Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

Latest Research

  • For CIO Professionals

    REPORT: Create Sustainable Process Innovation

    Advanced Level: Process Practices For IT Transformation

    February 14, 2018 Christopher Condo, Margo Visitacion

    Technology leaders must sustainably innovate customer-focused processes to beat the competition. Customer-focused, automated design and development processes enable teams to deliver high-impact products or services faster. This report outlines the actions required of technology leaders in the advanced phase of technology process maturation.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Winning The Payments War Requires Continuous Innovation

    Indian Banks Are Relying Upon Digital India To Support Their Game Plan For Payments

    February 12, 2018 Ashutosh Sharma, Arnav Gupta

    India's government is using digital enablement programs to increase Indians' use of digital tech and transform the economy into one that uses less cash. Digital consumers give banks and financial technology (fintech) firms opportunities to expand their digital payments ecosystems. Fintechs have lower barriers to entry; banks that do not innovate quickly risk missing the chance to build engaging relationships with customers. This report helps digital strategists at banks in India and elsewhere understand how continuous innovation can help them win as their country starts using less cash.

  • For B2C Marketing Professionals

    REPORT: Data Management Platforms Fail To Meet Power-User Expectations

    Savvy Marketer Skills Outpace DMP Capabilities

    January 30, 2018 Susan Bidel, Samantha Merlivat

    The Forrester Wave™: Data Management Platforms, Q2 2017 is the third examination of the technical capabilities of the participating data management platform (DMP) vendors. The rubber meets the road, however, with the day-to-day customer experience. B2C marketing professionals should read this report to understand how DMPs are working with their clients, where DMPs are meeting expectations, and where they must improve to continue to satisfy their customers.

  • For B2C Marketing Professionals

    REPORT: Millennials Drive The Sharing Economy

    North American Consumer Technographics®

    January 29, 2018 Jonathan Winkle

    The sharing economy — peer-to-peer platforms that provide access to shared goods and services — is firmly established and poised to grow to an estimated $335 billion in the US by 2025. Millennials will drive this growth, so marketers who want to capitalize need to understand their motivations for using the sharing economy. Marketers at traditional companies competing with sharing services will also benefit from adapting their products, platforms, and customer experience strategies to suit the needs of different generations.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Take An Iterative Approach To Digital Banking Strategy

    Strategic Plan: The Digital Banking Strategy Playbook

    January 26, 2018 Peter Wannemacher

    Digital business leaders must define and then execute digital banking strategy. To do this, they must craft an action plan that sets out the guiding principles of the bank's digital strategy and the building blocks of digital initiatives: culture, organization, technology, and insights. One crucial commonality across these building blocks is iteration: the means by which leading banks successfully execute their digital strategies. This report outlines how digital banking leaders should create an action plan that helps them win in the age of the customer. This report was originally published in December 2016; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in December 2017.

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