Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.


  • For all Roles
  • For B2B Marketing Professionals

    Report: Nurture Thought Leadership To Nurture Your Brand

    Great marketing content fuels the demand generation engine, boosts brand visibility, and attracts buyers interested in the problems your company can solve. But when business-to-business (B2B) ma...

    • Downloads: 863
  • For Customer Experience Professionals

    Report: How CX Pros Innovate

    To understand what role customer experience (CX) professionals play in innovation efforts, Forrester talked to CX pros and innovation experts at 29 companies and agencies. What we learned is tha...

    • Downloads: 166
  • For CMO Professionals

    Report: Brief: How To RFP For Innovation

    CMOs must innovate or risk missing out on the next category-killing product or falling hopelessly behind their competitors. CMOs who lack the people or processes to drive innovation internally o...

    • Downloads: 108
  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Seize A Window Of Opportunity In Patent Reform Now

    Virtually all eBusiness and channel strategy professionals face a significantly increased volume of patent litigation due to the issuance of many more loose patents since the 1990s and from the ...

    • Downloads: 18
  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Digital Disruption Brews In Financial Data, Digital Identity, And Payments

    A wave of disruptors that aim to use digital tools to deliver superior customer experiences at a fraction of the cost are invading retail financial services, threatening incumbent banks, wealth ...

    • Downloads: 129
View all Research

Analysts who cover Innovation