The Innovation Playbook For 2015

Thrive With Sustained Innovation In The Age Of The Customer

Technology enables fundamental change in almost every market. New and old players are disrupting the status quo with new products, services, and business models that help them win, serve, and retain customers in the age of the customer. Innovation has become a primary source of growth and competitive advantage, and the need for innovation underpins senior business leaders' top three issues. But how do CIOs help their firms realize the potential of innovation so their firms become the leaders in this ...

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Innovation Playbook

Playbook frameworks guide your critical decisions with integrated reports, tools, and objective insight. This Playbook helps you develop a repeatable process to create and sustain business innovation within your firm.Watch the video.

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Business, not technology.

Achieving sustainable innovation means focusing on the business rather than on technology. You'll need to work across the enterprise to manage this transformation and create new opportunities for organizational growth. Learn how Forrester Consulting can help.