Innovation

Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

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360 results in Reports

  • Innovation
  • For eBusiness & Channel Strategy Professionals

    Report:Inject Discipline Into Your Digital Innovation Process

    Financial Innovators Excel At Four Stages Of Innovation

    Digital innovation is both art and science. While creativity, design instinct, and good timing all play a role, eBusiness executives at financial services firms need processes to convert creative...

    • For CMO Professionals

      Report:Brief: Digital Intermediaries Rewrite Rules Of Business Again

      Hyperadoptive consumers are signing up with new digital intermediaries like Foursquare, Magic, and Uber in an effort to get more of what they want. It wasn't supposed to be this way. The original...

      • Downloads: 108
    • For Enterprise Architecture Professionals

      Report:Brief: The New Economics Of Experimentation

      Sprint Uses Digital Experimentation To Drive Rapid, Customer-Centric Innovation

      Corporate leaders all agree that to excel in the digital economy, innovation must come from every nook and cranny of the enterprise. To deliver on this innovation imperative, enterprise architecture...

      • Downloads: 75
    • For Infrastructure & Operations Professionals

      Report:How To Build The Device Innovation Lab That Differentiates Your Digital Business

      New Disruptive Devices Create Opportunities For Innovation — And I&O Should Play A Key Role

      Infrastructure and operations (I&O) leaders are increasingly tasked with applying technology to business problems to drive innovation, and they have a particular competency that can help: expertise...

      • Downloads: 92
    • For B2C Marketing Professionals

      Report:Brief: Search Marketing Innovations To Watch

      Tools And Technology: The Search Marketing Playbook

      In order to be discoverable, companies must be present based on where their users look for them and what they are looking for when they search. This report will highlight when and how B2C marketing...

      • Downloads: 116
    • For CIO Professionals

      Report:Brief: Going Digital? Then Goodbye Suburban Sheetrock, And Hello Urban Exposed Brick

      Services Firms' New Digital Studios, IoT Labs, And Insights Centers Provide CIOs With New Ways To Engage The Business On Digital

      CIOs need assistance with taking their businesses digital. Business consultants and technology services firms may have a new way to help. They are building out urban digital design studios, insights...

      • Downloads: 79
    • For eBusiness & Channel Strategy Professionals

      Report:Case Study: BBVA Takes An Iterative Approach To Innovation

      Become An Innovator Through A Test-And-Learn Approach

      Global, complex, and highly regulated financial services firms find it hard to innovate. With a string of digital innovations since 2008, BBVA has shown how to overcome these obstacles. BBVA's...

      • Downloads: 155
    • For Infrastructure & Operations Professionals

      Report:Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit

      Use Forrester's Evaluation Matrix To Choose The Right Augmented Reality Or Virtual Reality Device For Your Task

      Infrastructure and operations (I&O) leaders look to inject technology innovations into business processes, be they operational workforce workflows or customer experiences. But the landscape of...

      • Downloads: 126
    • For Customer Experience Professionals

      Report:Emotion, Differentiation, And Innovation Take Center Stage In CX's Future

      Lessons Learned From Speakers At Forrester's CXNYC 2015 Forum For CX Pros

      At Forrester's CXNYC 2015 Forum, mainstage speakers provided a forward-looking glimpse into the practices necessary to deliver exceptional customer experience (CX). Speakers, from CX to marketing and...

      • Downloads: 249
    • For CIO Professionals

      Report:Brief: Leverage Design Thinking To Spark A Customer-Obsessed Innovation Culture

      Design Thinking Principles Help Create The Confidence To Change

      The digital world your company now operates in requires a radically different corporate culture — one that's obsessed with improving the customer experience and encouraging a more open,...

      • Downloads: 199
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Three Process Hacks To Speed Digital Delivery

      Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm

      For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

      • Downloads: 119
    • For Application Development & Delivery Professionals

      Report:Brief: The Top 10 Business Technologies In Financial Services

      Bridge The Digital Business Gap In Financial Services

      Forrester's Q3 2014 Global Financial Services Architecture Online Survey identified both the major areas in which financial services companies are investing and the areas they are considering for...

      • Downloads: 213
    • For Enterprise Architecture Professionals

      Report:Elevate Digital Disruption Like China's Leading Innovators

      Three Lessons From Chinese Internet Companies

      "Internet companies" is a unique term used in China to refer to digital enterprises. These firms were born digital, and they are disrupting traditional companies in every major vertical. Traditional...

      • Downloads: 71
    • For eBusiness & Channel Strategy Professionals

      Report:Accelerate Digital Business With A BT Agenda

      Tools And Technology: The Digital Business Transformation Playbook

      Digital business demands a new approach to technology management. Think about how your firm has delivered technology in the past: monolithic, on-premises applications chosen because your firm signed...

      • Downloads: 187
    • For Customer Experience Professionals

      Report:The CX Innovation Imperative

      To become a customer experience (CX) leader, CX pros must strike a balance between improving existing experiences and pushing for bolder innovation-based efforts that uncover and deliver new value to...

      • Downloads: 263
    • For B2B Marketing Professionals

      Report:Nurture Thought Leadership To Nurture Your Brand

      Make Thought Leadership The Tip Of Your Content Marketing Pyramid

      Great marketing content fuels the demand generation engine, boosts brand visibility, and attracts buyers interested in the problems your company can solve. But when business-to-business (B2B)...

      • Downloads: 1021
    • For Customer Experience Professionals

      Report:How CX Pros Innovate

      Three Strategies For Fostering A Culture Of CX Innovation

      To understand what role customer experience (CX) professionals play in innovation efforts, Forrester talked to CX pros and innovation experts at 29 companies and agencies. What we learned is that...

      • Downloads: 319
    • For CMO Professionals

      Report:Brief: How To RFP For Innovation

      Follow The Four-S Approach To Drive Agencies' And Marketers' Success

      CMOs must innovate or risk missing out on the next category-killing product or falling hopelessly behind their competitors. CMOs who lack the people or processes to drive innovation internally often...

      • Downloads: 167
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Seize A Window Of Opportunity In Patent Reform Now

      Don't Let Patent Trolls Hamper Your Digital Retailing Innovation Efforts

      Virtually all eBusiness and channel strategy professionals face a significantly increased volume of patent litigation due to the issuance of many more loose patents since the 1990s and from the...

      • Downloads: 24
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Digital Disruption Brews In Financial Data, Digital Identity, And Payments

      FinovateEurope Showcases Where Disruption Will Come From Next

      A wave of disruptors that aim to use digital tools to deliver superior customer experiences at a fraction of the cost are invading retail financial services, threatening incumbent banks, wealth...

      • Downloads: 301
    • For CIO Professionals

      Report:Brief: New Innovation Options Change CIOs' Services Relationships

      Crowdsourcing Provides Cheaper, Faster Options Than Traditional Consulting

      More and more companies are turning to new low-cost mechanisms to accelerate their digital innovation agenda. Firms are leveraging hackathons, internally funded incubators, digital labs, and open...

      • Downloads: 142
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2015: Australian And New Zealand Digital Banking

      Digital Technologies Will Be Crucial To Driving Growth And Innovation

      The strong focus on growing revenue, combined with digital disruption, tougher competition, a shake-up in payments, and increasing consumer expectations, means that digital banking teams in Australia...

      • Downloads: 207
    • For eBusiness & Channel Strategy Professionals

      Report:How To Create An Innovative Culture In Financial Services

      Employ Four Tactics To Build And Sustain An Innovative Culture

      Innovative culture is difficult to define and even tougher to build and sustain. eBusiness executives at financial services firms struggle with skepticism toward digital technologies, aversion to...

      • Downloads: 248
    • For Security & Risk Professionals

      Report:RSAC Innovation Sandbox Finalists Spur Ingenuity In Security

      CISOs Should Look To Finalists For Future Direction And Investment

      The 2015 RSA Conference (RSAC) Innovation Sandbox marks the 10-year anniversary of its conception in North America. This contest has encouraged startups to demonstrate and share their security...

      • Downloads: 74
    • For CMO Professionals

      Report:Will People Really Do That?

      Marketers Must Get Ready For Hyperadoption Now

      Over the past 10 years, the forces that have placed us in the age of the customer have stimulated a rise in novel behavior among consumers. The next 10 years will put the past 10 to shame, ushering...

      • Downloads: 358