Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

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345 results in Reports

  • Innovation
  • For B2B Marketing Professionals

    Report:Nurture Thought Leadership To Nurture Your Brand

    Make Thought Leadership The Tip Of Your Content Marketing Pyramid

    Great marketing content fuels the demand generation engine, boosts brand visibility, and attracts buyers interested in the problems your company can solve. But when business-to-business (B2B)...

    • For Customer Experience Professionals

      Report:How CX Pros Innovate

      Three Strategies For Fostering A Culture Of CX Innovation

      To understand what role customer experience (CX) professionals play in innovation efforts, Forrester talked to CX pros and innovation experts at 29 companies and agencies. What we learned is that...

      • Downloads: 143
    • For CMO Professionals

      Report:Brief: How To RFP For Innovation

      Follow The Four-S Approach To Drive Agencies' And Marketers' Success

      CMOs must innovate or risk missing out on the next category-killing product or falling hopelessly behind their competitors. CMOs who lack the people or processes to drive innovation internally often...

      • Downloads: 104
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Seize A Window Of Opportunity In Patent Reform Now

      Don't Let Patent Trolls Hamper Your Digital Retailing Innovation Efforts

      Virtually all eBusiness and channel strategy professionals face a significantly increased volume of patent litigation due to the issuance of many more loose patents since the 1990s and from the...

      • Downloads: 18
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Digital Disruption Brews In Financial Data, Digital Identity, And Payments

      FinovateEurope Showcases Where Disruption Will Come From Next

      A wave of disruptors that aim to use digital tools to deliver superior customer experiences at a fraction of the cost are invading retail financial services, threatening incumbent banks, wealth...

      • Downloads: 117
    • For CIO Professionals

      Report:Brief: New Innovation Options Change CIOs' Services Relationships

      Crowdsourcing Provides Cheaper, Faster Options Than Traditional Consulting

      More and more companies are turning to new low-cost mechanisms to accelerate their digital innovation agenda. Firms are leveraging hackathons, internally funded incubators, digital labs, and open...

      • Downloads: 99
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2015: Australian And New Zealand Digital Banking

      Digital Technologies Will Be Crucial To Driving Growth And Innovation

      The strong focus on growing revenue, combined with digital disruption, tougher competition, a shake-up in payments, and increasing consumer expectations, means that digital banking teams in Australia...

      • Downloads: 98
    • For eBusiness & Channel Strategy Professionals

      Report:How To Create An Innovative Culture In Financial Services

      Employ Four Tactics To Build And Sustain An Innovative Culture

      Innovative culture is difficult to define and even tougher to build and sustain. eBusiness executives at financial services firms struggle with skepticism toward digital technologies, aversion to...

      • Downloads: 157
    • For Security & Risk Professionals

      Report:RSAC Innovation Sandbox Finalists Spur Ingenuity In Security

      CISOs Should Look To Finalists For Future Direction And Investment

      The 2015 RSA Conference (RSAC) Innovation Sandbox marks the 10-year anniversary of its conception in North America. This contest has encouraged startups to demonstrate and share their security...

      • Downloads: 42
    • For CMO Professionals

      Report:Will People Really Do That?

      Marketers Must Get Ready For Hyperadoption Now

      Over the past 10 years, the forces that have placed us in the age of the customer have stimulated a rise in novel behavior among consumers. The next 10 years will put the past 10 to shame, ushering...

      • Downloads: 239
    • For B2B Marketing Professionals

      Report:Thought Leadership: The Next Wave Of Differentiation In B2B Marketing

      From medical devices to heavy equipment, commercial products, technology, and financial and professional services, business-to-business (B2B) marketing professionals need to position their firms as...

      • For eBusiness & Channel Strategy Professionals

        Report:The Future Of Shopping

        Only Six Sectors Will Thrive; Others Will Struggle Or Die

        The retail industry is more complex than ever. Every year, startups release new technologies that promise to help consumers shop more easily or aim to help retailers improve their businesses. At the...

        • Downloads: 616
      • For eBusiness & Channel Strategy Professionals

        Report:How To Organize For Digital Financial Innovation

        Find The Right Organizational Structure To Spark Innovation In Digital Financial Services

        Digital disruption is hitting retail financial services as ambitious financial upstarts flood the market, aiming to delight your customers with superior digital experiences. Leading firms are...

        • Downloads: 238
      • For CIO Professionals

        Report:Quick Take: Apps And IoT Platforms Trump "Billions And Billions" Of Devices

        Mobile World Congress' Global Mobile Awards 2015 Highlight IoT Innovation For Connected Life

        Mobile World Congress, one of the largest global technology events, is currently in full swing. Although "mobile" remains in the event title, this year's speakers, exhibitors, and awards continue to...

        • Downloads: 160
      • For eBusiness & Channel Strategy Professionals

        Report:Case Study: Digital Innovation Is Seeded Throughout CaixaBank

        Innovative Culture Prospers Without A Rigid Innovation Process

        Digital innovation is how companies survive digital disruption. But innovating is hard, and digital executives at retail financial services firms in particular have complained that a lack of physical...

        • Downloads: 153
      • For CIO Professionals

        Report:CIOs Are Not Ready To Support Business Innovation

        Benchmarks: The Innovation Playbook

        In the age of the customer, organizations must implement process and governance structures in several key areas in order to foster a successful innovation program. However, Forrester's analysis of...

        • Downloads: 824
      • For Customer Experience Professionals

        Report:Brief: Why The Sharing Economy Matters For Customer Experience Professionals

        In the past few years, thousands of companies that eschew traditional business models in favor of digital platforms have popped up to deliver peer-to-peer services to customers. These companies,...

        • Downloads: 143
      • For CIO Professionals

        Report:Thrive With Sustained Innovation In The Age Of The Customer

        Executive Overview: The Innovation Playbook

        Technology enables fundamental change in almost every market. New and old players are disrupting the status quo with new products, services, and business models that help them win, serve, and retain...

        • Downloads: 1056
      • For CIO Professionals

        Report:Understanding The Diverse Innovation Tools And Services Ecosystem

        Tools And Technology: The Innovation Playbook

        While most organizations realize the importance of business innovation as they enter the age of the customer, they often lack the internal expertise to really drive sustainable innovation programs....

        • Downloads: 162
      • For CIO Professionals

        Report:Succeeding At Innovation Requires A Clear Strategic Plan

        Strategic Plan: The Innovation Playbook

        As a CIO, you know that you must help drive innovation at your organization. If you don't, you risk becoming marginalized as the provider of a utility service, rather than being the enabler of...

        • Downloads: 147
      • For CIO Professionals

        Report:From Ideas To Value: Lubricate The Innovation Pipeline With Processes And Incentives

        Road Map: The Innovation Playbook

        Innovation is the No. 1 challenge for CEOs. And CIOs are increasingly asked to help solve the challenge by supporting innovation across the enterprise with new technology. The problem is that...

        • Downloads: 1033
      • For CIO Professionals

        Report:Organizing For Sustained Innovation

        Organization: The Innovation Playbook

        This report identifies the resources and skills technology management organizations require to successfully manage sustained innovation and establish innovation policies and practices that drive...

        • Downloads: 675
      • For CIO Professionals

        Report:Leverage Your Business Ecosystem To Build Your Innovation Network

        Landscape: The Innovation Playbook

        Few firms have the resources and wherewithal to go it alone in the current climate of almost continual business disruption. Just as a firm may look to partners and suppliers to complement internal...

        • Downloads: 663
      • For CIO Professionals

        Report:Assess Your Innovation Capability Maturity

        Assessment: The Innovation Playbook

        Innovation is a must for an organization to succeed in today's harsh business climate. Understanding how well your organization has mastered the key capabilities required for a sustained innovation...

        • Downloads: 831
      • For CIO Professionals

        Report:Innovation Creates Options For Future Business Value

        Business Case: The Innovation Playbook

        Most investments are based on business cases that show a positive return on investment (ROI). The numbers within the business case represent best estimates for the costs and benefits that will result...

        • Downloads: 831