Defined broadly, innovation is any transformation of a process, offering, or business model that has business impact.

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367 results in Reports

  • Innovation
  • For CIO Professionals

    Report:Brief: Next-Gen Shared Services Enable Digital Business Innovation

    CIOs Manage Globalization, Cost-Cutting, And Innovation With Continuous Business Services

    The age of the customer redefines the context for shared services. Organizations have long pursued enterprisewide and global synergies by simplifying and consolidating, sharing common functions like...

    • Downloads: 43
  • For Customer Experience Professionals

    Report:Mapping The Customer Journey

    Four Approaches To Customer Journey Mapping: When And How To Use Them

    Companies have woken up to the reality that customer experience (CX) is critical to their business. To help improve experiences that they offer, CX pros have been quick to adopt customer journey...

    • Downloads: 3618
  • For eBusiness & Channel Strategy Professionals

    Report:The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook

    Without a strong vision for the digital store, no strategic plan will ever be successful. It's expected that eBusiness leaders who drive digital store transformation initiatives have a deep-seated...

    • Downloads: 109
  • For CIO Professionals

    Report:Brief: Co-Opt Digital Disruptors To Meet Digital Business Challenges

    Digital Disruption Provides Opportunities For CIOs In India To Become Relevant Again

    The speed and magnitude of digital disruption in India have taken enterprises by surprise. Incumbent firms across industries are competing with digital startups for the business of tech-empowered...

    • Downloads: 51
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: How Retailers Are Harnessing Digital Innovation

    eBusiness Pros Build Innovation Labs In Response To Digital Disruption

    Innovation labs are popping up all over the place in retail, across categories and regions. eBusiness professionals who have decided to set up an innovation lab have different options available to...

    • Downloads: 129
  • For CMO Professionals

    Report:Brief: Amazon Dash Buttons Are The Best Bad Idea Of 2015

    Amazon's instant-buy Dash Buttons are now officially available to all Amazon Prime members in the US. Each button automatically orders products from specific replenishable brands like Cottonelle,...

    • Downloads: 88
  • For CMO Professionals

    Report:Quick Take: Apple TV Continues To Follow Rather Than Lead

    Apple TV is now eight years old and has had multiple refreshes. With each, market followers wonder whether it's the moment that Apple will finally do to TV what it has done to music, mobile, and...

    • Downloads: 63
  • For eBusiness & Channel Strategy Professionals

    Report:Inject Discipline Into Your Digital Innovation Process

    Financial Innovators Excel At Four Stages Of Innovation

    Digital innovation is both art and science. While creativity, design instinct, and good timing all play a role, eBusiness executives at financial services firms need processes to convert creative...

    • Downloads: 198
  • For CMO Professionals

    Report:Brief: Digital Intermediaries Rewrite Rules Of Business Again

    Hyperadoptive consumers are signing up with new digital intermediaries like Foursquare, Magic, and Uber in an effort to get more of what they want. It wasn't supposed to be this way. The original...

    • Downloads: 179
  • For Enterprise Architecture Professionals

    Report:Brief: The New Economics Of Experimentation

    Sprint Uses Digital Experimentation To Drive Rapid, Customer-Centric Innovation

    Corporate leaders all agree that to excel in the digital economy, innovation must come from every nook and cranny of the enterprise. To deliver on this innovation imperative, enterprise architecture...

    • Downloads: 113
  • For Infrastructure & Operations Professionals

    Report:How To Build The Device Innovation Lab That Differentiates Your Digital Business

    New Disruptive Devices Create Opportunities For Innovation — And I&O Should Play A Key Role

    Infrastructure and operations (I&O) leaders are increasingly tasked with applying technology to business problems to drive innovation, and they have a particular competency that can help: expertise...

    • Downloads: 141
  • For B2C Marketing Professionals

    Report:Brief: Search Marketing Innovations To Watch

    Tools And Technology: The Search Marketing Playbook

    In order to be discoverable, companies must be present based on where their users look for them and what they are looking for when they search. This report will highlight when and how B2C marketing...

    • Downloads: 168
  • For CIO Professionals

    Report:Brief: Going Digital? Then Goodbye Suburban Sheetrock, And Hello Urban Exposed Brick

    Services Firms' New Digital Studios, IoT Labs, And Insights Centers Provide CIOs With New Ways To Engage The Business On Digital

    CIOs need assistance with taking their businesses digital. Business consultants and technology services firms may have a new way to help. They are building out urban digital design studios, insights...

    • Downloads: 109
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: BBVA Takes An Iterative Approach To Innovation

    Become An Innovator Through A Test-And-Learn Approach

    Global, complex, and highly regulated financial services firms find it hard to innovate. With a string of digital innovations since 2008, BBVA has shown how to overcome these obstacles. BBVA's...

    • Downloads: 265
  • For Infrastructure & Operations Professionals

    Report:Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit

    Use Forrester's Evaluation Matrix To Choose The Right Augmented Reality Or Virtual Reality Device For Your Task

    Infrastructure and operations (I&O) leaders look to inject technology innovations into business processes, be they operational workforce workflows or customer experiences. But the landscape of...

    • Downloads: 197
  • For Customer Experience Professionals

    Report:Emotion, Differentiation, And Innovation Take Center Stage In CX's Future

    Lessons Learned From Speakers At Forrester's CXNYC 2015 Forum For CX Pros

    At Forrester's CXNYC 2015 Forum, mainstage speakers provided a forward-looking glimpse into the practices necessary to deliver exceptional customer experience (CX). Speakers, from CX to marketing and...

    • Downloads: 315
  • For CIO Professionals

    Report:Brief: Leverage Design Thinking To Spark A Customer-Obsessed Innovation Culture

    Design Thinking Principles Help Create The Confidence To Change

    The digital world your company now operates in requires a radically different corporate culture — one that's obsessed with improving the customer experience and encouraging a more open,...

    • Downloads: 269
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Three Process Hacks To Speed Digital Delivery

    Implement Tactical Changes To Accelerate Customer-Centric Innovation In Your Firm

    For most firms, digital transformation is a major undertaking, and one that even the savviest of eBusiness professionals can't scope, design, and deliver in one big bang. The cultural and...

    • Downloads: 139
  • For Application Development & Delivery Professionals

    Report:Brief: The Top 10 Business Technologies In Financial Services

    Bridge The Digital Business Gap In Financial Services

    Forrester's Q3 2014 Global Financial Services Architecture Online Survey identified both the major areas in which financial services companies are investing and the areas they are considering for...

    • Downloads: 273
  • For Enterprise Architecture Professionals

    Report:Elevate Digital Disruption Like China's Leading Innovators

    Three Lessons From Chinese Internet Companies

    "Internet companies" is a unique term used in China to refer to digital enterprises. These firms were born digital, and they are disrupting traditional companies in every major vertical. Traditional...

    • Downloads: 90
  • For eBusiness & Channel Strategy Professionals

    Report:Accelerate Digital Business With A BT Agenda

    Tools And Technology: The Digital Business Transformation Playbook

    Digital business demands a new approach to technology management. Think about how your firm has delivered technology in the past: monolithic, on-premises applications chosen because your firm signed...

    • Downloads: 266
  • For Customer Experience Professionals

    Report:The CX Innovation Imperative

    To become a customer experience (CX) leader, CX pros must strike a balance between improving existing experiences and pushing for bolder innovation-based efforts that uncover and deliver new value to...

    • Downloads: 314
  • For B2B Marketing Professionals

    Report:Nurture Thought Leadership To Nurture Your Brand

    Make Thought Leadership The Tip Of Your Content Marketing Pyramid

    Great marketing content fuels the demand generation engine, boosts brand visibility, and attracts buyers interested in the problems your company can solve. But when business-to-business (B2B)...

    • Downloads: 1069
  • For Customer Experience Professionals

    Report:How CX Pros Innovate

    Continuous Improvement: The Digital Customer Experience Improvement Playbook

    To understand what role customer experience (CX) professionals play in innovation efforts, Forrester talked to CX pros and innovation experts at 29 companies and agencies. What we learned is that...

    • Downloads: 388
  • For CMO Professionals

    Report:Brief: How To RFP For Innovation

    Follow The Four-S Approach To Drive Agencies' And Marketers' Success

    CMOs must innovate or risk missing out on the next category-killing product or falling hopelessly behind their competitors. CMOs who lack the people or processes to drive innovation internally often...

    • Downloads: 197